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Being mentioned by ChatGPT is not enough if it calls your products overpriced. A step-by-step process to analyze and improve how AI assistants talk about your brand, with Nike as an example.
Prompt Discovery is a free Qwairy tool that reads your website and generates the AI prompts your customers are likely to type, organized by topic, funnel stage and intent.
Qwairy and Converteo analyzed 12,120 Google AI Overviews answers across France and the US: which queries trigger them, which sources get cited, and why authority and volatility now define visibility.
Five truths about AI search shared at the SEO & GEO Summit in Paris, and the 4-step GEO framework Qwairy gives every client to get recommended by ChatGPT, Gemini and other AI engines.
Most AI visibility checks stop at the first answer. But AI assistants turn questions into conversations, and the follow-up questions they suggest decide which brands stay in the race.
Why Nissan's AMIEO region decided early that AI search mattered and how the shift from a click economy to a reputation economy changed the way the brand thinks about visibility, customer language, and measurement.
ChatGPT ads appear in 69.25% of US-monitored commercial answers but near zero in France. What US data reveals before the French launch, and how to prepare.
Reddit's share of ChatGPT Search citations collapsed 95% in one week in August 2026. Qwairy's citation data reveals the mechanism: a query fan-out change on August 8 that switched ChatGPT to direct site: interrogation, redistributing citations from discussion platforms to official sources.
Source Authority reveals which domains consistently shape monitored AI answers, turning citation reach, consensus, momentum, breadth, and context into a practical source strategy.
Qwairy v1.19 introduces Source Authority, 36 Agent Skills, rebuilt Crawler Analytics and broader analytics connections to turn AI visibility data into action.
Qwairy maps when ChatGPT Shopping appears across 100,000+ monitored runs. A matched test found appearance rates ranging from 21.7% to 96.7%.
For 72 of 139 eligible product-brand domains, the recorded brand domain never appeared among 22,115 identifiable ChatGPT shopping destinations.
