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When Pysae set out to measure how often they were mentioned in AI-generated responses, they faced a familiar problem: a lack of visibility. With Qwairy, they gained clarity and achieved a 30% increase in brand mentions.
When Pysae, a French SaaS company specializing in public transportation tech, set out to measure how often they were mentioned in AI-generated responses, they faced a familiar problem: a lack of visibility in a space that's becoming increasingly critical. With Qwairy, they gained clarity - not just on how they were performing, but where the opportunities were. The result? A +30% increase in brand mentions, a refined content strategy, and a stronger position in a fast-changing AI-driven search landscape.
"We wanted to understand how visible we were in AI answers - because if people are asking ChatGPT about our market, we need to be part of the conversation."
Pysae is a French SaaS company building smart real-time solutions for public transportation networks. Their platform helps bus operators and travelers alike by offering live updates on bus lines and transit conditions. Julien, who is in charge of SEO for over three years, leads the marketing initiatives - specifically focusing on SEO, content strategy, and growth marketing.
"My role is all about acquisition. I focus heavily on SEO, automation, and scalable content strategies. Naturally, I was curious about how we were showing up in AI-generated search results."
As the landscape of search shifts toward generative AI, Pysae recognized that traditional SEO was only part of the picture. Understanding what is GEO became critical for their strategy. That's when they turned to Qwairy.
Before using Qwairy, Pysae had no way to assess how often their brand appeared in AI-generated answers - or whether it showed up at all. Like many B2B companies, Pysae had invested heavily in SEO over the years. But as generative AI became a key part of how users search for and evaluate solutions, a new question emerged:
"We didn't know if we were even mentioned in AI responses. And most tools weren't built to show us that. Qwairy solved this perfectly. In a few clicks we knew how we were mentioned and how to improve it."
Julien's team was especially interested in understanding:
Using Qwairy, Pysae ran an initial visibility audit - and quickly uncovered that they were being grouped with nearly 800 so-called 'competitors', many of whom were completely irrelevant. It was a wake-up call.
"We realized that if AI is surfacing the wrong competitors, that's because it doesn't fully understand what we do. That's a content problem - and a positioning one."
By identifying this disconnect, Pysae found a clear path forward: clarify their positioning, refine their content, and take control of their AI visibility.
What convinced Pysae to try Qwairy was its simplicity and focus: a tool purpose-built to help brands understand, measure, and improve their presence in AI-generated content.
"The onboarding was almost instant. We entered our brand name, reviewed the autogenerated company description, and Qwairy did the rest."
From day one, Qwairy gave Julien's team a clear, data-driven overview of:
But what really made the difference was actionability. Rather than offering static dashboards, Qwairy helped Pysae:
"Qwairy didn't just help us measure visibility - it helped us understand why we were invisible in some places, and what to do about it."
By combining AI prompt data with competitor benchmarking and learning how to track if your brand is mentioned in LLMs, Pysae turned insights into action fast. And what started as a visibility check quickly became a pillar of their broader content strategy.
Lancez un audit gratuit : en quelques minutes, ChatGPT, Gemini et Perplexity répondent en direct à 8 questions d’achat sur votre marché, et vous voyez qui ils recommandent.
Once Pysae had full visibility into their AI footprint, the team got to work. Qwairy had highlighted a clear opportunity: dozens of prompts where their competitors were mentioned - but not them. Julien and his team began a structured process to close those gaps.
Pysae used Qwairy to scan for prompts where:
These prompts became the foundation of a new content roadmap.
"If ChatGPT is surfacing our competitors for a key question - and not us - we know exactly what kind of content we need to create."
For each priority prompt, the Pysae team (often assisted by ChatGPT) created in-depth blog articles answering the exact user intent behind the question. Examples included:
Every article was written to both:
"We weren't just creating content for Google anymore. We were creating it for AI."
Qwairy became a strategic bridge between Pysae's SEO efforts and their AI visibility goals. Understanding GEO vs SEO differences helped them create content that served both worlds - boosting organic rankings and increasing Pysae's presence in AI answers.
After just a few months of using Qwairy, Pysae saw measurable improvements - not only in their visibility across AI-generated responses, but also in how strategically aligned their content efforts had become.
By tracking over 100 tailored prompts in Qwairy, Pysae grew their brand presence from 50% to 80% visibility - a massive leap in how often they're surfaced as a relevant player in their market.
"Seeing our brand mentioned in 80% of the prompts we track is huge. It means we're part of the conversation - across both SEO and AI."
Qwairy helped Pysae:
"Some of the competitors we discovered through Qwairy weren't even ranking well in SEO - but they were winning on AI. Now we can address both fronts."
Suivez les questions d’achat qui comptent sur votre marché et voyez quelles marques chaque réponse IA mentionne, la vôtre comprise.
By building blog articles specifically designed to match key prompts, Pysae:
This led to a content strategy that was more relevant, more effective, and more future-proof.
Qwairy didn't just give Pysae a strategy - it became part of their day-to-day workflow. Julien keeps a Qwairy tab open at all times, regularly checking for new prompts, gaps, or changes in rankings.
"It's not just a tool we use. It's part of how we think about SEO and content now."
Pysae's success with Qwairy offers valuable lessons for any brand looking to improve their AI visibility:
Pysae's journey from invisible to influential in AI-generated responses shows what's possible when you have the right tools and strategy. If you're ready to understand and improve how your brand appears in AI answers, start your free trial with Qwairy today. Want to share your success story? Contact us at team@qwairy.co to be featured in our customer stories.
Suivez les questions qui comptent pour votre activité, voyez quelles marques chaque réponse mentionne et quelles sources elle cite, puis travaillez sur les manques.
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