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Webloom, a French agency specializing in SEO, SEA, and GEO, decided to level up its AI visibility expertise by integrating Qwairy into its workflows. What began as an exploratory tool quickly became a core part of their client delivery - and a differentiator in an increasingly competitive market.
Webloom, a French agency specializing in SEO, SEA, and GEO, decided to level up its AI visibility expertise by integrating Qwairy into its workflows. What began as an exploratory tool quickly became a core part of their client delivery - and a differentiator in an increasingly competitive market.
Before adopting Qwairy, Webloom knew that AI platforms like ChatGPT, Claude, and Gemini were shaping user decision journeys - but they couldn't measure how (or whether) their clients were present in those conversations. Understanding what is GEO became essential. Without that visibility, their clients risked being overlooked by AI, regardless of their SEO investments. As Pierre, Webloom's SEO Lead, puts it:
"Qwairy lets us measure our clients' visibility across ChatGPT, Claude, Gemini, and more - it's become the indispensable starting point for our strategies."
The simplicity and purpose-built design of Qwairy made it a clear fit:
Pierre explains:
"Like Google 20 years ago, clients don't want to miss the AI wave on its way. Qwairy gives them clear, data-driven reassurance."
Webloom begins every client engagement with a Qwairy audit to identify:
Lancez un audit gratuit : en quelques minutes, ChatGPT, Gemini et Perplexity répondent en direct à 8 questions d’achat sur votre marché, et vous voyez qui ils recommandent.
They take these insights to shape an integrated plan combining:
Using Qwairy's sentiment analysis feature, Webloom helps clients understand how AI perceives their brand - positive, neutral, or negative - and act fast where perception lags. They also leverage brand mentions tracking to monitor client visibility continuously.
"Qwairy lets us see how AI perceives a brand - it's invaluable for proactively managing reputation in real time."
With competitor benchmarking data from Qwairy, Webloom identifies potential backlink partners and shifts away from keyword-heavy anchor text toward semantic combinations - brand name + expertise - to boost recognition in AI training. Understanding how to know ChatGPT sources helps them select the right publishers.
"Qwairy reshaped our netlinking approach: we stopped optimizing just for keywords and began building semantic, brand-centred contexts that AI understands."
Though the exact metrics differ per client, Webloom has seen consistent success - mapping closely to their Pysae-style case study:
In short: Through Qwairy's authoritative GEO insights, Webloom has transformed non-visible AI presence into strategic visibility. It's not merely a tool - they've embedded it into their DNA. AI visibility is now a key pillar of their offering - and a powerful differentiator in today's landscape.
If you speak French, you can discover Pierre's interview in French where he shares more insights about how Webloom leverages Qwairy for their clients:
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