How to Use Qwairy?

Qwairy breaks down your performance by provider (e.g., GPT-4o Mini, Sonar, AI Overview), so you can see how your brand appears across different AI systems. As you might know there are two possibilities to be featured in an AI answer:

• Be quoted as a brand

• Be mentioned as a source of answer

For example we run this for Volkswagen:

• Volkswagen has a visibility score of only 35% on AI Overview, with 0% source citation.

• Across all providers, the brand's mentions are consistently outpaced by key rivals.

With this data, you're not just analyzing where you rank - you're identifying which platforms to prioritize, and which content partnerships or technical optimizations will yield the greatest gains.

Understand Sentiment & Context

Brand visibility isn't just about frequency - it's about tone and relevance. Qwairy helps you track:

• Sentiment of each mention (positive, neutral, negative)

• Relevance score (i.e., how accurate or contextually appropriate the mention is)

• Whether you're a primary answer or simply mentioned in passing

Find Gaps in AI Visibility That SEO Won't Show

Most powerfully, Qwairy reveals a new type of gap - one that classic SEO tools miss:

You might be ranking on Google, but not being cited by ChatGPT, Perplexity, or Gemini.

That's the situation Volkswagen faces in our example.

Despite a well-optimized digital presence, its AI source-citation visibility is 0%, suggesting that LLMs aren't recognizing VW-owned content as authoritative. This gap is invisible in most analytics platforms - but not in Qwairy.

2. Analyze Brand Performance with the Performance Dashboard

The heart of Qwairy lies in its Performance Dashboard - a centralized view that shows how your brand performs across LLMs like ChatGPT, Gemini and Perplexity. This dashboard is not just visual, it's actionable: every number you see can lead to a GEO decision.

Performance Overview Panel

At the top, you'll see a high-level summary of your brand's GEO performance:

• Brand-mention visibility: What percentage of prompts your brand is mentioned in as an answer (e.g., "Volkswagen is one of the best electric car brands").

• Source-citation visibility: Percentage of responses where your content is cited as a source (e.g., a blog or page linked in the LLM's answer).

• Average Sentiment & Relevance: Qwairy tracks how positively or neutrally your brand is referenced - as well as how relevant the mention is to the query.

✅ In this example, Volkswagen has 27% brand-mention visibility, 0% citation visibility, and 68.60% average sentiment.

You also get positioning data, showing if you're the first, second or fifth brand mentioned.

Performance Trends

At the bottom of the main panel, Qwairy plots your brand's weekly visibility trends. You can detect if a new content push or backlink strategy is improving your presence.

📊 Dots on the graph represent data points across time  -  with filters available for AI model or keyword clusters.

Top Competitors Performance

This panel shows how your main competitors are performing on the same prompts.

• Mentions volume (e.g., Hyundai: 78 mentions)

• Average sentiment and relevance

• Position (e.g., #2.7)

🧠 Use this to identify who's dominating and reverse-engineer why  -  are they cited? Are they answering more informational queries?

Top Sources Impact

On the right, you'll see the most impactful websites used by LLMs as sources for your queries.

• e.g. kbb.com, caranddriver.com, usnews.com, etc.

• Number of mentions and average position.

📌 If you're not ranking, but these domains are used as a source  -  consider guest blogging, partnerships or citations on them. This is core to GEO backlink strategy.

Providers Performance

This is your LLM-specific breakdown. Qwairy segments your visibility score, mentions, citations, sentiment, and relevance by:

• AI Overview (Gemini)

• Sonar (Perplexity)

• GPT-4o Mini (SearchGPT)

For example:

• GPT-4o mentions you 24% of the time, but Sonar might mention you 29% with lower sentiment - that's a cue to revise tone or positioning.

Keywords Performance

This section breaks down performance keyword by keyword - ideal to guide content creation. For each prompt:

• Overall score

• Brand-mention rate

• Source-citation rate

• Sentiment and relevance

• And even a "Stats" bubble showing how many LLMs responded.

📝 This is gold for building a GEO content plan: spot top queries where you're weak, and create or re-optimize content aligned with those prompts.

Export & Share

Don't forget - every chart or report can be exported from the dashboard. Whether for your SEO agency, internal team or CMO, Qwairy's data is ready to go.

3. Analyse the Most Important Sources in Your Sector

Unlike traditional search engines that crawl billions of pages, LLMs:

• Pre-train on trusted public datasets

• Retrieve answers from a corpus of real-time sources (Retrieval Augmented Generation)

With Qwairy's Sources and Backlink Opportunities modules, you can:

1. See the Top Sources That Shape AI Answers

You'll discover which domains are:

• Most frequently cited across ChatGPT, Perplexity, and Gemini

• Trusted in responses for your core topics

• Regularly referencing your competitors - but not you

📸 Example: In the automotive space, sites like kbb.com, caranddriver.com, and usnews.com are among the most impactful.

You can also be more granular and see the urls that were used by different providers.

2. Prioritize Outreach with Precision

Qwairy tags sources based on:

• Mention frequency

• Number of URLs

• Competitive overlap (e.g., "16 competitors mentioned, brand absent")

• Strategic keywords associated with the citation

✅ This lets you focus your PR, outreach, and content partnerships on the sources that actually influence LLM rankings.

4. Build Your GEO Strategy with Qwairy Insights

While Qwairy's dashboard gives you a clear visibility scorecard, its real strength lies in what comes next: strategy. Qwairy doesn't just tell you where you are - it shows you how to improve it.

Actionable Insights: Your Personalized GEO To-Do List

Think of this module as your GEO assistant. It automatically generates a prioritized action plan tailored to your brand's visibility gaps.

What it does?

• Analyzes your current performance

• Cross-references technical setup and AI-readiness

• Detects weaknesses in prompt coverage, indexing, or source eligibility

📸 Screenshot: For Volkswagen, Qwairy generated 15 custom insights, including 10 with high impact and 12 marked high priority.

Example insights you might receive

• "Connect Google Search Console" - unlocks organic keyword signal detection

• "Check robots.txt" - ensure LLMs can access and crawl your site

• "Check sitemap.xml" - guarantees your content is findable

• "Check llms.txt" - make sure AI models are allowed to access your content

• "Set up log tracking" - Analyse how bots are coming to your website

Each task is rated by priority (urgency) and impact (potential visibility gain).

Backlink Opportunities: Find the Sites LLMs Trust (That You're Missing From)

One of the most powerful features of Qwairy is how it helps you reverse-engineer the citation behavior of LLMs.

In the Backlink Opportunities module, Qwairy:

• Identifies which domains are most cited across GPT, Perplexity, and Gemini

• Flags which sources mention your competitors - but not you

• Categorizes sources by priority, number of mentions, and associated keywords

📸 In the screenshot: coltura.org has 11 mentions, cites 16 competitors, but Volkswagen is absent  -  a high-priority backlink opportunity.

Each opportunity includes:

• Number of mentions

• URLs analyzed

• Related keywords (e.g., "electric car", "affordable electric vehicles")

• Prompts that triggered the citation (e.g., "What are the best affordable electric vehicles available today?")

This allows your team to:

• Pitch relevant articles to journalists or editors

• Collaborate or syndicate on high-trust domains

• Focus your linkbuilding on LLM-impactful pages, not just high DA sites

🧠 This is not traditional link building. This is GEO-specific link building  -  targeting the sources LLMs actually use to generate responses.

Analyse Logs

Qwairy's AI Traffic Analysis module gives you deep insight into which LLMs are visiting your content, how often, and when. This is where you shift from "hope they index it" to "see them crawling it."

What You'll Find in the Crawler Analytics Dashboard

The module displays a clean, daily breakdown of visits from top AI bots such as:

Why This Data Matters?

Unlike traditional SEO tools, most companies don't even know if LLMs are crawling their sites. But with Qwairy:

• You know exactly which bots are active

• You see how crawl rates change over time

• You can correlate crawling spikes with ranking gains

• You can diagnose indexability issues if a bot never shows up

💡 No visits from PerplexityBot? Maybe your robots.txt or llms.txt is blocking them.

Getting Started with Qwairy

Ready to start optimizing your brand's AI visibility? Here's how to get started:

1. Sign up for a Qwairy account at qwairy.co
2. Add your brand and define your core competitors
3. Set up tracking for your most important queries
4. Analyze your current performance using the dashboard
5. Implement insights from the actionable recommendations
6. Monitor progress and iterate based on results

The future of search is AI-powered, and brands that master AI visibility today will have a significant competitive advantage tomorrow. Qwairy provides the tools and insights you need to succeed in this new landscape. Start monitoring your AI visibility today and discover opportunities you never knew existed.