How to monitor brand visibility in AI search engines?

Qwairy monitors your brand visibility across AI search engines by collecting and analyzing real user queries related to your brand across thousands of AI-generated answers. It tracks both brand mentions and source citations across different AI providers like ChatGPT, Perplexity, Claude, and Google AI Overview, showing you where your brand appears and how it performs.

How to track competitor performance in ChatGPT and Perplexity?

Qwairy provides a competitors performance panel that shows how your main competitors perform on the same prompts. You can see their mention volume, average sentiment, relevance scores, and positioning data (e.g., position #2.7). This helps you benchmark your performance and identify which competitors dominate AI search results.

How to find backlink opportunities for AI search optimization?

Qwairy identifies backlink opportunities by analyzing which domains are most cited by LLMs across GPT, Perplexity, and Gemini. It flags sources that mention your competitors but not you, categorizes them by priority, and shows associated keywords. This allows you to focus linkbuilding on sources that LLMs actually use to generate responses.

How to improve AI visibility score for my brand?

Use Qwairy's Actionable Insights module, which generates a prioritized action plan tailored to your brand's visibility gaps. It provides tasks like connecting Google Search Console, checking robots.txt and sitemap.xml, setting up llms.txt, and tracking bot logs. Each task is rated by priority and potential visibility gain.

How to see which AI bots are crawling my website?

Qwairy's AI Traffic Analysis module shows you exactly which LLMs are visiting your content, including GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot, and Google-Extended. You can see daily breakdowns, crawl rate changes over time, and diagnose indexability issues if a bot never shows up.

What is the difference between brand mentions and source citations in AI search?

Brand mentions occur when your brand is quoted directly as an answer (e.g., "Volkswagen is one of the best electric car brands"), while source citations happen when your content is cited as a source with a link in the AI response. Qwairy tracks both metrics separately to give you complete visibility.

How to analyze brand sentiment in AI-generated responses?

Qwairy tracks the sentiment of each brand mention (positive, neutral, negative) along with a relevance score that shows how accurate or contextually appropriate the mention is. You can see average sentiment scores across all providers and identify whether your brand is mentioned as a primary answer or just in passing.

How to export AI visibility reports from Qwairy?

Every chart and report in Qwairy's dashboard can be exported for sharing with your SEO agency, internal team, or CMO. The performance dashboard provides comprehensive data on brand-mention visibility, source-citation visibility, sentiment, relevance, positioning, and trends that are ready to export and share.

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How to Use Qwairy: Complete Guide to AI Search Optimization | Qwairy

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How to Use Qwairy?

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AI Visibility

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Gemini

How to Use Qwairy?

Luca Fancello•July 17, 2025•Updated Dec 21, 2025•10 min read•

How-to Guides

Discover how to use Qwairy to surface hidden opportunities and stay ahead of the AI visibility curve. Monitor your brand across ChatGPT, Perplexity, and more.

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