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The latest research, product updates, and AI visibility insights from the Qwairy editorial team.
Qwairy v1.20 adds Follow-Ups, multi-country workspaces, a Post-purchase stage and personas, with a catalogue of 18 AI engines from 15 providers, including Claude in its real interface.
AI assistants rarely end on an answer: 72% close by inviting another question. And once buyers answer, the shortlist reshuffles. Qwairy's benchmark shows what the next turn decides.
Step-by-step frameworks for schema, monitoring, content strategy, and platform-specific tactics.
A complete, practitioner-level guide to Answer Engine Optimization: what AEO is, how answer engines like ChatGPT, Perplexity and Google AI Overviews select and cite content, the core levers, a step-by-step workflow, and how to measure it.
Most analytics tools miss or misclassify AI referral traffic by default. This step-by-step guide shows you how to properly track visits from ChatGPT, Perplexity, Claude, Gemini, and other AI platforms in GA4, Plausible, and Matomo.
Original research, benchmarks, and data-driven insights on AI search, citations, and generative engines.
AI assistants rarely end on an answer: 72% close by inviting another question. And once buyers answer, the shortlist reshuffles. Qwairy's benchmark shows what the next turn decides.
After a purchase, 90% of AI answers cite the brand's own website, versus 17% before. But troubleshooting is the weak spot. Qwairy's benchmark maps who AI cites at every step after the sale.
Feature highlights: what each Qwairy capability solves and how teams use it.
Source Authority reveals which domains consistently shape monitored AI answers, turning citation reach, consensus, momentum, breadth, and context into a practical source strategy.
A practical playbook for turning unlimited AI visibility audits without automatic expiration into an agency growth engine, from lead magnet to monitoring.
Vertical-specific GEO strategies from SaaS and healthcare to automotive and beauty.
76% of beauty consumers are open to AI-powered shopping, and AI has surpassed social media as the primary channel for beauty product discovery. This guide shows salons, skincare brands, and spas how to become the beauty brand AI recommends.
45% of consumers now use AI to find local services, up from 6% a year ago. Yet 98.8% of contractors are invisible in ChatGPT. This guide shows plumbers, electricians, HVAC techs, and home service companies how to become the provider AI recommends.
What shipped in each Qwairy version, with links to in-depth feature articles.
Qwairy v1.20 adds Follow-Ups, multi-country workspaces, a Post-purchase stage and personas, with a catalogue of 18 AI engines from 15 providers, including Claude in its real interface.
Qwairy v1.19 introduces Source Authority, 36 Agent Skills, rebuilt Crawler Analytics and broader analytics connections to turn AI visibility data into action.
How Qwairy customers win AI visibility. Case studies and real-world results.
Why Nissan's AMIEO region decided early that AI search mattered and how the shift from a click economy to a reputation economy changed the way the brand thinks about visibility, customer language, and measurement.
How Ornikar, France's online driving-school leader, built an operational GEO playbook to become a cited brand in AI answers across driving education and car insurance — with traffic and conversion gains following.
New industry data, practical strategies, and AI visibility insights - straight to your LinkedIn inbox. Free, unsubscribe anytime.
Google launched AI Overviews and AI Mode in France on July 22, 2026. Learn why the rollout took two years, what it changes for brands, and how to measure both surfaces in Qwairy.
AI Revenue moves to GA with three-layer attribution and a self-serve GA4 setup, the Action Center leaves beta on every paid plan, and a new Pitch Audit lets agencies run one-shot GEO audits on prospects. Plus a refreshed Premium Models catalog and the MCP server now available from Starter.
SEO/GEO consultant Thibaut Huertas shares how he tripled Bluecoders' brand mentions and source citations across AI models in under 3 months, using Qwairy to identify high-value prompts and authority backlink targets.
