What does it mean to be mentioned in an LLM?

Being mentioned in an LLM means your brand is either explicitly named in the AI's response (brand mention) or your website content is used as a source to build the response (source mention).

How can I track brand mentions in LLMs for free?

You can manually track mentions by creating a spreadsheet, identifying relevant prompts your audience would use, and running them in ChatGPT, Perplexity, and Gemini to check for brand mentions.

What's the difference between brand mentions and source mentions?

Brand mentions occur when the LLM explicitly names your brand in the answer, while source mentions happen when the LLM uses content from your website as a reference and may cite it with a link.

How does Qwairy help track LLM mentions automatically?

Qwairy automatically generates relevant prompts, monitors your brand across ChatGPT, Gemini, and Perplexity, provides visibility scores, tracks competitor performance, and offers actionable insights to improve your LLM presence.

GEO

AI Visibility

Brand Monitoring

AI Search

ChatGPT

LLM Mentions

Brand Tracking

Source Citations

How to track if your brand is mentioned in llms?

Luca Fancello•July 18, 2025•Updated Dec 21, 2025•10 min read•

How-to Guides

Looking to track your brand presence in LLMs? Here is how to it for free or at scale.

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