Qwairy
Measure

Measure Your AI Impact

Connect Google Search Console and Bing Webmaster Tools, track AI crawler activity, monitor referrer traffic from ChatGPT and Perplexity, and measure per-page AI engagement.
Process

How It Works

From data connection to actionable metrics
  1. 01

    Connect

    Connect server or CDN logs for crawler requests and a compatible analytics provider for human referrals.

  2. 02

    Track

    Recognize 15+ documented AI crawler user agents in connected logs and review which pages they request over time.

  3. 03

    Measure

    Track human traffic and configured conversions attributed to AI referrals when a compatible analytics source is connected.

  4. 04

    Optimize

    Use Page Performance to identify top-performing content and get optimization recommendations per page

Complete Analytics Control

Comprehensive tools to measure, analyze, and optimize your AI performance

Google Search Console

Your GSC data is a goldmine for AI monitoring. Import high-potential queries, identify conversational prompts, and start monitoring with one click.

Import queries directly from Google Search Console
Identify conversational prompts with AI potential
GSC queries feed Prompt Discover for multi-source discovery
One-click monitoring setup for any query
Google Search Console interface

Bing Webmaster Tools

Complete your search data picture. Connect Bing Webmaster Tools to see clicks, impressions, CTR, and positions from Bing search - the same view as GSC, for Microsoft's ecosystem.

API key authentication - paste your key and go
Queries & Pages tabs with search, filters, and sorting
BWT queries feed Prompt Discover for multi-source discovery
CSV export for external analysis
Bing Webmaster Tools interface

Crawler Analytics

Which documented AI crawlers requested your pages? Connect server or CDN logs to observe requests from GPTBot, ClaudeBot, PerplexityBot, and other registered user agents.

Recognize 15+ documented AI crawler user agents in connected logs
Request counts and trends over time from connected logs
Requested page groups and crawler breakdowns
HTTP status groups and coverage-aware reporting
Crawler Analytics interface

Referrer Analytics

When a compatible analytics source is connected, review human referral traffic from ChatGPT, Perplexity, and other detected AI referrers separately from crawler requests.

AI platform referrer breakdown: ChatGPT, Perplexity, etc.
Human referral traffic from a compatible connected analytics source
Configured conversion tracking for AI referrers
Traffic trends and growth analysis
Referrer Analytics interface

Page Performance

Compare page-level crawler observations with connected referral, search, and citation signals while preserving each source's coverage and meaning.

Observed crawler requests by detailed page group
AI referral engagement when a compatible analytics source is connected
Search and citation signals aligned by normalized path
Source-specific connection and coverage caveats
Page Performance interface
Start with Qwairy

Ready to Measure Your Impact?

Use connected AI traffic, performance, and conversion signals to inform prioritization and ROI analysis.

FAQ

Frequently Asked Questions

Common questions about AI traffic analysis and performance tracking

Import high-potential queries from GSC, identify conversational prompts, and start monitoring them with one click.

Connect BWT with an API key to see clicks, impressions, CTR, and positions from Bing search. BWT queries enrich prompt discovery.

Connect server or CDN logs to recognize documented AI crawler user agents and review their observed request counts, page groups, and trends over time.

With a compatible analytics source connected, review human referral traffic from AI platforms separately from crawler requests and analyze configured conversions.

Compare page-level crawler observations with connected referral, search, and citation signals while preserving each source's coverage.

Yes. Export CSV data and use filtering, sorting, and date ranges to isolate the metrics you need.