Cookie Policy - Qwairy
Last updated: 06 June 2025
This Cookie Policy explains how Qwairy SAS ("Qwairy," "we," "us") uses cookies and similar tracking technologies on the website www.qwairy.co (the "Site") and in the associated Generative Search Optimisation (GEO) web application (the "Service"). It describes what these technologies are, why we use them, and the choices you have.
1. What are cookies?
Cookies are small text files that a website places on your computer or mobile device when you visit. They are widely used to make websites work, improve efficiency, and provide reporting information. Cookies set by Qwairy are called "first-party cookies." Cookies set by parties other than Qwairy are called "third-party cookies" and enable third-party features (e.g. analytics, advertising).
2. Why do we use cookies?
We use cookies to:
| Purpose | Description |
|---|---|
| Strictly Necessary | Enable core site functions such as page navigation, secure login, load balancing and user session management. The Site cannot function properly without these cookies. |
| Performance / Analytics | Collect information about how visitors use the Site (e.g. page visits, error messages). These data help us improve performance and user experience. |
| Functionality | Remember choices you make (e.g. language preference) and provide enhanced, more personalised features. |
| Advertising / Targeting | Deliver relevant ads, limit the number of times an ad is displayed, and measure the effectiveness of campaigns. |
3. Cookies we set
Below is an illustrative list of cookies. Actual cookie names may change as we improve our Service.
| Cookie Name | Provider | Type | Purpose | Expiration |
|---|---|---|---|---|
| qw_session | Qwairy | Strictly Necessary | Maintains your login session | Session |
| XSRF-TOKEN | Qwairy | Strictly Necessary | CSRF protection token | Session |
| _ga | Google Analytics | Performance / Analytics | Visitor statistics | 13 months |
| _ga_* | Google Analytics | Performance / Analytics | Stores session state | 13 months |
| intercom-id-* | Crisp | Functionality | Enables in-app chat support | 9 months |
| fbp | Meta (Facebook) | Advertising / Targeting | Tracks conversions and ad effectiveness | 90 days |
A periodically updated, exhaustive list is available in the cookie-consent centre accessible from the banner or footer link.
4. Legal basis for processing
- Strictly necessary cookies are processed on the basis of our legitimate interest in delivering a secure, functioning Service.
- All other cookies are processed on the basis of your consent (Art. 6 §1 (a) GDPR).
You can withdraw or change your consent at any time (see Section 6).
5. How we obtain your consent
When you first visit the Site, a banner:
- Describes the categories of cookies we use.
- Allows you to accept all, reject all, or customise settings.
Your selected preferences are stored for 6 months (unless you delete cookies sooner). We will re-prompt for consent after that period or whenever cookies or purposes materially change.
6. Managing and disabling cookies
Via our banner / consent centre
Click "Cookie settings" in the banner or the footer link to review or change your preferences at any time.
Via browser controls
Most browsers allow you to:
- View which cookies are stored;
- Delete cookies selectively or entirely;
- Block third-party cookies;
- Block all cookies.
Refer to your browser's help section for detailed instructions:
- Chrome: chrome://settings/cookies
- Firefox: Settings ➜ Privacy & Security
- Edge: Settings ➜ Cookies & site permissions
- Safari: Preferences ➜ Privacy
Blocking certain cookies (especially strictly necessary ones) may impair website functionality.
7. Similar technologies
We may also use:
- Local storage / session storage for faster loading of resources or user preferences;
- Web beacons / pixels to measure engagement with emails or pages;
- SDKs in the mobile interface for analytics.
These technologies operate in a manner similar to cookies and are subject to the same rules.
8. Changes to this Cookie Policy
We may update this Policy to reflect changes in cookies we use or legal requirements. Any changes will be posted on this page with an updated "Last updated" date. Material changes will be highlighted via the banner or by email if you have an account.
9. Contact us
If you believe your data-protection rights have been infringed, you may lodge a complaint with the French Data-Protection Authority (CNIL) or with your local supervisory authority.