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Signals within queries or responses indicating user readiness to make a purchase decision.
Shopping Intent refers to behavioral and linguistic signals that indicate a user is in buying mode: comparing products, seeking recommendations, asking about pricing, or looking for 'best' solutions. Queries with shopping intent are high-value for GEO because they're closer to conversion. Identifying shopping intent helps prioritize which prompts to optimize for and ensures your brand appears in commercial AI responses where purchase decisions are made. Shopping intent queries often include terms like 'best', 'top', 'recommended', 'buy', 'compare', or 'vs'.
Qwairy detects shopping intent signals in AI responses and prompts. Identify high-value commercial queries where users are making purchase decisions, and prioritize optimization efforts on these revenue-driving opportunities.
Classification of queries by the user's underlying goal, such as informational, commercial, or transactional, to prioritize GEO efforts.
Position of a query within the customer journey from awareness to purchase (TOFU, MOFU, BOFU).
Comparative analysis of a brand's visibility against competitors in AI responses.
Insights derived from analyzing how AI systems reference, recommend, and describe specific products.