How do I determine the funnel stage of a specific prompt?

Look for intent signals: TOFU (Top of Funnel) uses 'what is', 'how does', 'guide to' (learning and discovery). MOFU (Middle of Funnel) includes 'best', 'top options', 'how to choose', 'alternatives to' (evaluating and comparing). BOFU (Bottom of Funnel) features 'vs', 'compare', 'pricing', 'which should I buy', 'reviews' (purchasing decision). The platform automatically classifies prompts by analyzing these linguistic patterns and user intent signals to assign TOFU, MOFU, or BOFU classification.

Should I focus exclusively on BOFU queries for better ROI?

No, balance is crucial. BOFU (Bottom of Funnel) queries have higher immediate ROI but lower volume. TOFU (Top of Funnel) queries build awareness and feed the pipeline. MOFU (Middle of Funnel) queries capture consideration and competitive positioning. Best strategy: prioritize BOFU for quick wins and revenue, maintain strong MOFU presence for competitive differentiation, and selectively target high-volume TOFU queries. A typical GEO budget split: 50% BOFU, 31% MOFU, 19% TOFU.

Do funnel stages differ between AI platforms like ChatGPT vs Perplexity?

User behavior differs more than platform mechanics. Perplexity users often exhibit higher BOFU (Bottom of Funnel) intent, treating it like AI-powered Google Shopping for purchase research. ChatGPT sees more TOFU (Top of Funnel) queries as users brainstorm and learn. Claude users tend toward MOFU (Middle of Funnel) research and evaluation. Track platform-specific funnel distributions in the platform to optimize content strategy per platform—don't assume uniform TOFU/MOFU/BOFU patterns across all AI tools.

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Funnel Stage

The position of a query or user interaction within the customer journey from awareness to purchase, commonly divided into TOFU, MOFU, and BOFU.

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What is Funnel Stage?

Funnel Stage classification organizes prompts and content based on where users are in their buying journey. The three main stages are: TOFU (Top of Funnel / Awareness) where users discover solutions and learn about problems, MOFU (Middle of Funnel / Consideration) where users evaluate options and compare alternatives, and BOFU (Bottom of Funnel / Decision) where users are ready to purchase and need final validation. Each stage requires different optimization approaches: TOFU queries focus on education and discovery, MOFU queries require competitive positioning and comparison content, while BOFU queries demand direct product comparisons, pricing details, and conversion-focused content. Understanding funnel stages helps allocate GEO resources effectively across the customer journey.

How Qwairy Makes This Actionable

Qwairy categorizes prompts by funnel stage (TOFU, MOFU, BOFU), helping you understand which queries represent early-stage research versus late-stage purchase intent. Track your visibility across all funnel stages and identify gaps in your customer journey coverage.