NEWv1.12: Making the invisible visible
Product Update
Qwairy v1.12
Site Diagnostics
Crawler Analytics
Referrer Analytics
AEO Score
AI Traffic
GEO Platform

Qwairy v1.12: See How AI Sees Your Website

Nicolas Ilhe5 min read
Product Updates

Your website is being indexed by AI every day. v1.12 shows you exactly what GPTBot, ClaudeBot, and PerplexityBot are crawling, how much traffic AI platforms drive to your site, and whether your pages are optimized for AI citations.

AI is already indexing your website. Every day, crawlers from OpenAI, Anthropic, Google, and Perplexity visit your pages, deciding what to include in their knowledge bases.

But you can't see any of it.

Traditional analytics don't track AI crawlers. They don't show which pages ChatGPT learned from. They don't reveal whether your content structure helps or hurts AI comprehension.

v1.12 makes the invisible visible. New analytics to track crawler activity, measure AI referral traffic, and audit page-level AI-readiness.


The New Analytics: From Traffic to Intelligence

v1.12 introduces a completely redesigned Analytics module with two core components that work together to reveal your AI footprint.

Crawler Analytics: Who's Learning From Your Site?

Crawler Analytics Dashboard

Every AI platform sends crawlers to index the web. GPTBot for OpenAI. ClaudeBot for Anthropic. PerplexityBot for Perplexity. These crawlers determine what AI knows about your brand.

Until now, you had no visibility into this activity. Your server logs might capture it, but extracting meaningful insights required engineering time you don't have.

Crawler Analytics changes this:

MetricWhat It Reveals
Total Crawls
How actively AI is indexing your site
Unique Crawlers
Which AI platforms are learning from you
Top Crawler
Who's most interested in your content
Daily Trends
Crawling patterns over time

20+ AI Crawlers Tracked

OpenAI: GPTBot, ChatGPT-User, OAI-SearchBot

Anthropic: ClaudeBot, Claude-Web

Google: Google-Extended, Googlebot (AI features)

Perplexity: PerplexityBot

Meta: FacebookBot, Meta-ExternalAgent

Microsoft: Bingbot (Copilot), MSNBot

Others: Cohere, Applebot, YandexBot, Bytespider, and more.

For each crawler, you see crawl frequency, pages visited, and trends compared to previous periods. If GPTBot suddenly stops visiting, you'll know immediately.

Is my brand visible in AI search?

Track your mentions across ChatGPT, Claude & Perplexity in real-time. Join 1,500+ brands already monitoring their AI presence with complete visibility.

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Why Crawler Data Matters

Top Crawled Pages

AI crawling activity is a leading indicator:

  1. More crawls = More indexing — Your content is being learned
  2. Declining crawls = Problems — Check robots.txt, site health, or content freshness
  3. Specific crawler focus — Some AI platforms may favor your content over others

A SaaS company noticed ClaudeBot crawling 10x more than GPTBot. Investigation revealed OpenAI was blocked by their CDN firewall rules. Fix applied, GPTBot activity normalized within a week.


Referrer Analytics: Traffic From AI Conversations

Referrer Analytics Dashboard

When AI cites your website, users click through. This traffic is growing exponentially, but standard analytics bundle it with "direct" or miscategorize it entirely.

Referrer Analytics (powered by GA4 integration) tracks traffic specifically from AI platforms:

  • ChatGPT conversations that link to your content
  • Claude responses with citations
  • Perplexity answers recommending your pages
  • Gemini, Copilot, Meta AI and other platforms

Platform-Level Insights

PlatformSessionsTrend
ChatGPT
1,247
+34%
Perplexity
892
+67%
Claude
456
+22%
Gemini
234
+45%

Different AI platforms drive different behaviors. Perplexity users tend to explore multiple pages. ChatGPT users often arrive with specific intent. Understanding these patterns helps optimize landing experiences.

Compare Periods

Track week-over-week and month-over-month changes. See which platforms are growing fastest. Identify seasonal patterns in AI referral traffic.

A content site discovered 40% of their AI traffic came from Perplexity, despite ChatGPT being 5x larger. Their technical content format aligned perfectly with Perplexity's citation style.


Is my brand visible in AI search?

Track your mentions across ChatGPT, Claude & Perplexity in real-time. Join 1,500+ brands already monitoring their AI presence with complete visibility.

Check Now

Site Diagnostics: Is Your Site AI-Ready?

Site Diagnostics Dashboard

AI crawlers don't see your site like humans do. They parse structure, evaluate content quality, assess technical health, and decide whether your pages deserve citations.

Site Diagnostics audits every page in your sitemap across four dimensions:

Four Scores, Complete Picture

Four Score Categories

Technical Score (0-100): Crawlability, robots.txt compliance, schema markup, structured data, canonical tags, XML sitemap presence.

Content Score (0-100): Readability, heading structure, content depth, keyword relevance, update frequency, internal linking.

AEO Score (0-100): Answer Engine Optimization — how well your content answers questions. FAQ sections, clear definitions, structured answers that AI can extract and cite.

Performance Score (0-100): PageSpeed Insights integration. Core Web Vitals, loading speed, mobile-friendliness. Fast pages get crawled more frequently.

Page-Level Auditing

Page-Level Issues

Click any page for detailed analysis:

IssueSeverityType
Missing schema markup
High
Technical
No FAQ section detected
Medium
AEO
Heading hierarchy broken
Medium
Content
LCP above 2.5s
High
Performance

Each issue includes:

  • Why it matters for AI visibility
  • How to fix it with specific recommendations
  • Priority level based on impact

Try Qwairy v1.12 Today

These features are live for all users. Here's where to find them:

  • Analytics > Crawler Analytics — See which AI platforms crawl your site
  • Analytics > Referrer Analytics — Track traffic from AI conversations
  • Analytics > Site Diagnostics — Audit pages for AI-readiness

Whether you're tracking crawler activity, measuring AI referral traffic, or optimizing for AI citations — v1.12 gives you the analytics to understand and improve your AI visibility.

Start your free trial or book a demo with our team.

Start Monitoring Today

Is Your Brand Visible in AI Search?

Track your mentions across ChatGPT, Claude, Perplexity and all major AI platforms. Join 1,500+ brands monitoring their AI presence in real-time.

Complete AI Monitoring
Track every mention in real-time
Competitor Intelligence
See what AI recommends
Proven Results
87% see improvements in 30 days
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