Your website is being indexed by AI every day. v1.12 shows you exactly what GPTBot, ClaudeBot, and PerplexityBot are crawling, how much traffic AI platforms drive to your site, and whether your pages are optimized for AI citations.
AI is already indexing your website. Every day, crawlers from OpenAI, Anthropic, Google, and Perplexity visit your pages, deciding what to include in their knowledge bases.
But you can't see any of it. Traditional analytics don't track AI crawlers. They don't show which pages ChatGPT learned from. They don't reveal whether your content structure helps or hurts AI comprehension - a critical aspect of Generative Engine Optimization (GEO).
v1.12 makes the invisible visible. New analytics to track crawler activity, measure AI referral traffic, and audit page-level AI-readiness.
v1.12 introduces a completely redesigned Analytics module with two core components that work together to reveal your AI footprint and help you track the key GEO metrics that matter most.
Every AI platform sends crawlers to index the web. GPTBot for OpenAI. ClaudeBot for Anthropic. PerplexityBot for Perplexity. These crawlers determine what AI knows about your brand. Until now, you had no visibility into this activity. Your server logs might capture it, but extracting meaningful insights required engineering time you don't have. Crawler Analytics changes this:
OpenAI: GPTBot, ChatGPT-User, OAI-SearchBot
Anthropic: ClaudeBot, Claude-Web
Google: Google-Extended, Googlebot (AI features)
Perplexity: PerplexityBot
Meta: FacebookBot, Meta-ExternalAgent
Microsoft: Bingbot (Copilot), MSNBot
Others: Cohere, Applebot, YandexBot, Bytespider, and more. For each crawler, you see crawl frequency, pages visited, and trends compared to previous periods. If GPTBot suddenly stops visiting, you'll know immediately.
AI crawling activity is a leading indicator:
A SaaS company noticed ClaudeBot crawling 10x more than GPTBot. Investigation revealed OpenAI was blocked by their CDN firewall rules. Fix applied, GPTBot activity normalized within a week.
See your mentions across ChatGPT, Claude and Perplexity in real time, the moment buyers ask.
When AI cites your website, users click through. This traffic is growing exponentially, but standard analytics bundle it with "direct" or miscategorize it entirely. Our AI Traffic Analytics feature was designed specifically to solve this visibility gap. Referrer Analytics (powered by GA4 integration) tracks traffic specifically from AI platforms:
ChatGPT conversations that link to your content
Claude responses with citations
Perplexity answers recommending your pages
Gemini, Copilot, Meta AI and other platforms
See your mentions across ChatGPT, Claude and Perplexity in real time, the moment buyers ask.
Click any page for detailed analysis:
Track your mentions across ChatGPT, Claude, Perplexity and all major AI platforms. Join 1,500+ brands monitoring their AI presence in real-time.
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Metric | What It Reveals |
Total Crawls | How actively AI is indexing your site |
Unique Crawlers | Which AI platforms are learning from you |
Top Crawler | Who's most interested in your content |
Daily Trends | Crawling patterns over time |
Platform | Sessions | Trend |
ChatGPT | 1,247 | +34% |
Perplexity | 892 | +67% |
Claude | 456 | +22% |
Gemini | 234 | +45% |
Different AI platforms drive different behaviors. Perplexity users tend to explore multiple pages. ChatGPT users often arrive with specific intent. Understanding these patterns helps optimize landing experiences - whether you're focusing on ChatGPT optimization or Perplexity optimization.
Track week-over-week and month-over-month changes. See which platforms are growing fastest. Identify seasonal patterns in AI referral traffic. A content site discovered 40% of their AI traffic came from Perplexity, despite ChatGPT being 5x larger. Their technical content format aligned perfectly with Perplexity's citation style. Understanding the difference between sources and citations helped them optimize for both platforms.
AI crawlers don't see your site like humans do. They parse structure, evaluate content quality, assess technical health, and decide whether your pages deserve citations. Site Diagnostics audits every page in your sitemap across four dimensions:
Technical Score (0-100): Crawlability, robots.txt compliance, schema markup, structured data, canonical tags, XML sitemap presence. Learn more about technical optimization for GEO.
Content Score (0-100): Readability, heading structure, content depth, keyword relevance, update frequency, internal linking.
AEO Score (0-100): Answer Engine Optimization - how well your content answers questions. FAQ sections, clear definitions, structured answers that AI can extract and cite.
Performance Score (0-100): PageSpeed Insights integration. Core Web Vitals, loading speed, mobile-friendliness. Fast pages get crawled more frequently.
Issue | Severity | Type |
Missing schema markup | High | Technical |
No FAQ section detected | Medium | AEO |
Heading hierarchy broken | Medium | Content |
LCP above 2.5s | High | Performance |
Each issue includes:
Why it matters for AI visibility
How to fix it with specific recommendations
Priority level based on impact
These features are live for all users. Here's where to find them:
Analytics > Crawler Analytics - See which AI platforms crawl your site
Analytics > Referrer Analytics - Track traffic from AI conversations
Analytics > Site Diagnostics - Audit pages for AI-readiness
Whether you're tracking crawler activity, measuring AI referral traffic, or optimizing for AI citations - v1.12 gives you the analytics to understand and improve your AI visibility. Start your free trial or book a demo with our team.
