Should I optimize for conversational keywords instead of traditional keywords?

Optimize for both—they complement each other. Conversational keywords drive AI search visibility and voice search, while traditional keywords remain important for Google SEO. The good news: content optimized for conversational queries naturally includes traditional keywords. Write comprehensive answers to specific questions, and you'll capture both. Analytics help identify which conversational variations of your core keywords deliver the highest AI visibility.

How do I find conversational keywords my audience is using?

Three primary sources: 1) Google Search Console—shows actual queries users typed (increasingly conversational), 2) AI-powered discovery—The platform's query fan-out generates conversational variations from seed keywords, 3) Community listening—forums, social media, and customer support tickets reveal how people naturally ask about your topics. Start with your top traditional keywords, then expand into full-sentence variations addressing specific user contexts, pain points, and use cases.

Are conversational keywords longer and more specific than traditional ones?

Generally yes—conversational keywords average 7-15 words vs. 2-4 for traditional keywords. They include context, qualifiers, and constraints: 'cheap CRM' (traditional) vs. 'What's an affordable CRM for a 5-person remote sales team with Slack integration?' (conversational). While individual conversational keywords have lower search volume, collectively they represent massive traffic opportunity. The specificity also attracts higher-intent users—those asking detailed questions are closer to conversion than broad searchers.

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Conversational Keywords

Natural language queries and questions used in AI search, as opposed to traditional short-form keywords.

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What is Conversational Keywords?

Conversational Keywords are complete, natural language queries that users ask AI systems, such as 'What is the best CRM for small businesses?' rather than just 'CRM small business'. Unlike traditional SEO keywords which are 2-4 words, conversational keywords reflect how people actually speak to AI assistants. Optimizing for conversational keywords requires creating content that directly answers specific questions in clear, comprehensive language.

How Qwairy Makes This Actionable

Qwairy discovers conversational keywords through Google Search Console integration and AI-powered query fan-out. Import real search queries from GSC and use query fan-out to automatically discover related conversational questions users ask about your industry.