SEO/GEO consultant Thibaut Huertas shares how he tripled Bluecoders' brand mentions and source citations across AI models in under 3 months, using Qwairy to identify high-value prompts and authority backlink targets.
Bluecoders Γ Qwairy β Customer Story
"We didn't need to wait a year to see real results. In less than 3 months, Bluecoders was already being recommended by ChatGPT, Gemini, and Perplexity on its most strategic queries." β Thibaut Huertas, SEO/GEO Consultant
Thibaut Huertas is a french SEO/GEO consultant and proud user of Qwairy. His client Bluecoders is a French tech recruitment firm. When Thibaut took on the account at the end of March 2026, Bluecoders had virtually zero visibility in AI-generated responses. The AI models didn't know it existed. Thibaut is an independent SEO/GEO consultant who runs structured monthly reporting for his clients β tracking SEO performance alongside GEO metrics. He started using Qwairy to monitor and improve AI visibility for his client portfolio.
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Qwairy overview β late March 2026 (baseline):
Qwairy overview β May 7, 2026:
Here's what changed in under 3 months:
Metric | Before | After | Change |
Brand-mention rate | 7.8% | 23.5% | +15.7 pts β Γ3 |
Source-citation rate | 7.7% | 23.9% | +16.2 pts β Γ3 |
Share of Voice | 1.6% |
The brand-mention rate measures how often Bluecoders is mentioned in AI responses across the prompts tracked in Qwairy. The source-citation rate measures how often the AI models pull Bluecoders' website as a source when generating responses. Share of Voice is Bluecoders' presence relative to direct competitors.
See your mentions across ChatGPT, Claude and Perplexity in real time, the moment buyers ask.
The strategy had two parallel tracks: on-site content production, and off-site authority building.
The first move was identifying which queries AI models were already answering about Bluecoders' market. Thibaut used Qwairy's Prompt Tracking feature, which monitors how AI models respond to a curated set of queries relevant to the brand. This surfaced over 50 prompt opportunities across ChatGPT, Gemini, and Perplexity.
Examples of high-value prompts identified via Qwairy's Prompt Tracking (among 50+):
From those, he prioritized: "Quelles sont les meilleures agences de recrutement tech en 2026 ?" ("What are the best tech recruitment agencies in 2026?").
Thibaut then wrote a comprehensive article optimized for both SEO and GEO β structured for LLM extraction, grounded in real field knowledge from a Bluecoders recruitment expert, and following clean semantic markup practices.
See it live: bluecoders.com/blog/meilleurs-cabinets-recrutement-tech-france
The article was picked up as a source by AI models immediately after publication:
When you test the query today in Gemini, ChatGPT, or Perplexity, Bluecoders appears β often with a direct link to that article:
In parallel, Thibaut built a pipeline of off-site mentions targeting websites that AI models already use as sources in the tech recruiting vertical. He identified these sites using Qwairy's Backlink Opportunities feature, which shows which third-party domains the AI models cite most frequently when answering the tracked prompts. This turns link-building from a volume game into a precision operation: get mentioned on the sites the AI models trust, and you get cited by the AI models.
Backlink opportunities identified via Qwairy (125 opportunities across 7 pages):
One notable collaboration: Jedha.co β 150K organic visitors per month, Domain Authority 52 β published a page mentioning Bluecoders by name with a backlink. That page now circulates in AI responses about the French tech ecosystem.
At the end of each month, Thibaut presents clients with a performance review: metrics progression, actions completed, and the next-priority actions. For that last part, he now asks Qwairy's built-in AI Assistant: "What are the next priority actions to improve our performance?" The assistant returns a prioritized action plan based on the client's current data β highlighting which sections of Qwairy to focus on, what to do, and in what order.
Qwairy AI Assistant output for Bluecoders:
The assistant doesn't replace Thibaut's expertise β it makes that expertise faster to apply.
Three factors drove the results:
1. Query-first content production. Rather than guessing what to write, Thibaut used Qwairy's prompt data to identify what AI models are already being asked about the market β then wrote content that answers those questions authoritatively. The content didn't just rank; it became a source.
2. Authority-site targeting for off-site mentions. Traditional link-building prioritizes DA and traffic. GEO-optimized link-building adds a third filter: does this site already get cited by AI models in this vertical? Qwairy made that filter actionable.
3. Fast feedback loops. With Qwairy tracking results in near-real-time, Thibaut could confirm within days whether a published article was being picked up as a source. That shortens the strategy iteration cycle from months to weeks.
Qwairy is the AI visibility platform that tracks how brands appear across ChatGPT, Gemini, Perplexity, and other large language models. It measures brand mentions, source citations, Share of Voice, and sentiment β and surfaces the actionable data consultants and in-house teams need to improve their GEO performance. If you're an SEO or marketing consultant looking to add GEO to your service offering, Qwairy.co is where to start. *Want to be featured in a Qwairy customer story? *Get in touch.
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+2.6 pts |