Qwairy overview — May 7, 2026:

Here's what changed in under 3 months:

The brand-mention rate measures how often Bluecoders is mentioned in AI responses across the prompts tracked in Qwairy. The source-citation rate measures how often the AI models pull Bluecoders' website as a source when generating responses. Share of Voice is Bluecoders' presence relative to direct competitors.

What Thibaut Actually Did

The strategy had two parallel tracks: on-site content production, and off-site authority building.

Track 1 — New Content Targeting High-Value Prompts

The first move was identifying which queries AI models were already answering about Bluecoders' market. Thibaut used Qwairy's Prompt Tracking feature, which monitors how AI models respond to a curated set of queries relevant to the brand. This surfaced over 50 prompt opportunities across ChatGPT, Gemini, and Perplexity.

Examples of high-value prompts identified via Qwairy's Prompt Tracking (among 50+):

From those, he prioritized: "Quelles sont les meilleures agences de recrutement tech en 2026 ?" ("What are the best tech recruitment agencies in 2026?"). Thibaut then wrote a comprehensive article optimized for both SEO and GEO — structured for LLM extraction, grounded in real field knowledge from a Bluecoders recruitment expert, and following clean semantic markup practices. See it live: bluecoders.com/blog/meilleurs-cabinets-recrutement-tech-france

The article was picked up as a source by AI models immediately after publication:

When you test the query today in Gemini, ChatGPT, or Perplexity, Bluecoders appears — often with a direct link to that article:

Track 2 — Backlinks and Brand Mentions on Authority Sites

In parallel, Thibaut built a pipeline of off-site mentions targeting websites that AI models already use as sources in the tech recruiting vertical. He identified these sites using Qwairy's Backlink Opportunities feature, which shows which third-party domains the AI models cite most frequently when answering the tracked prompts. This turns link-building from a volume game into a precision operation: get mentioned on the sites the AI models trust, and you get cited by the AI models.

Backlink opportunities identified via Qwairy (125 opportunities across 7 pages):

One notable collaboration: Jedha.co — 150K organic visitors per month, Domain Authority 52 — published a page mentioning Bluecoders by name with a backlink. That page now circulates in AI responses about the French tech ecosystem.

Ongoing: AI-Assisted Strategy with Qwairy's Assistant

At the end of each month, Thibaut presents clients with a performance review: metrics progression, actions completed, and the next-priority actions. For that last part, he now asks Qwairy's built-in AI Assistant: "What are the next priority actions to improve our performance?" The assistant returns a prioritized action plan based on the client's current data — highlighting which sections of Qwairy to focus on, what to do, and in what order.

Qwairy AI Assistant output for Bluecoders:

The assistant doesn't replace Thibaut's expertise — it makes that expertise faster to apply.

What Made This Work

Three factors drove the results:

1. Query-first content production. Rather than guessing what to write, Thibaut used Qwairy's prompt data to identify what AI models are already being asked about the market — then wrote content that answers those questions authoritatively. The content didn't just rank; it became a source.

2. Authority-site targeting for off-site mentions. Traditional link-building prioritizes DA and traffic. GEO-optimized link-building adds a third filter: does this site already get cited by AI models in this vertical? Qwairy made that filter actionable.

3. Fast feedback loops. With Qwairy tracking results in near-real-time, Thibaut could confirm within days whether a published article was being picked up as a source. That shortens the strategy iteration cycle from months to weeks.

About Qwairy

Qwairy is the AI visibility platform that tracks how brands appear across ChatGPT, Gemini, Perplexity, and other large language models. It measures brand mentions, source citations, Share of Voice, and sentiment — and surfaces the actionable data consultants and in-house teams need to improve their GEO performance. If you're an SEO or marketing consultant looking to add GEO to your service offering, Qwairy.co is where to start. *Want to be featured in a Qwairy customer story? *Get in touch.