Qwairy GEO Playbooks
Signal to deliverable
Evidence in. Action out.
Signal
Evidence
Decision
Deliverable
Start with the decision in front of you.
Recommended first runs
Three high-value starting points for common GEO decisions.
Protect brand trust
Correct what AI gets wrong
A claim-level accuracy register with an evidence-backed correction and re-test plan
Start hereFind the next move
Choose the next five content bets
Five content briefs ranked by observed visibility evidence
Start hereProve the impact
Show whether a campaign moved the needle
A before-and-after campaign scorecard with observed visibility changes
Start hereStrategy & research
Decode competitors, buyer journeys, and prompt opportunities before choosing where to invest.
Analyze a competitor's GEO strategy
A source-backed diagnosis and prioritized competitive response plan
Map AI visibility across the buyer funnel
A funnel-stage visibility map and evidence-prioritized content plan
Audit your B2B SaaS position on AI shortlists
A category shortlist audit and evidence-backed acquisition plan
Decide which prompts to attack or defend
A prompt portfolio classified into attack, defend, monitor, and ignore
Turn search demand into an AI prompt portfolio
An evidence-ranked prompt candidate list connecting search demand with observed AI behavior
Diagnose visibility differences across AI models
A provider gap map with answer evidence, source hypotheses, and a focused investigation plan
Audit your AI prompt set for bias and blind spots
A measurement-quality scorecard and governed keep, rewrite, merge, add, or review queue
Audit sponsored placements in AI answers
A paid-placement intelligence map by prompt, advertiser, product, and observed model
Monitoring & readiness
Find technical blockers, narrative drift, and reputation risks before they compound.
Prepare your site for AI agents
A scoped agent-readiness backlog grounded in observed evidence
Detect early AI reputation risks
An early-warning diagnosis with sources, severity, and remediation steps
Review technical GEO health before a deploy
A deploy-ready technical audit with prioritized crawler and citation fixes
Audit what AI says about your brand
A narrative coherence scorecard and evidence-backed correction plan
Fact-check what AI says about your brand
A claim-level accuracy register with an evidence-backed correction and re-test plan
Connect AI crawler activity to citations and traffic
A page-level observability map across bot occurrences, site health, citations, and AI referral traffic
Reporting & operations
Turn visibility signals into briefs, dashboards, budgets, and repeatable delivery.
Automate your weekly GEO brief
A decision-ready weekly brief with owners and next actions
Measure a campaign’s AI visibility impact
A before-and-after campaign scorecard with observed visibility changes
Build a board-ready GEO measurement dashboard
An executive dashboard connecting visibility progress to business context
Package GEO as a repeatable agency service
A scalable service blueprint from onboarding to monthly reporting
Build your quarterly GEO board update
A single board-ready slide with context, narrative, and next decision
Prioritize GEO budget across your prompt portfolio
A consolidated budget-arbitration recommendation tied to prompt evidence
Commerce & local discovery
Audit how products and local businesses appear in high-intent AI recommendations.