Generative Engine Optimisation refers to the set of strategies used to optimize your brand's presence in AI-generated answers.
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The ChatGPT Linking Shift, May 2026: Inline Brand Links Jumped 14x in a Single Day
On May 7, 2026, ChatGPT started embedding clickable links to brands' own sites inside its answers. A study of 140,000+ ChatGPT answers: the rate jumped roughly 14× overnight, every link carries a utm_source=chatgpt.com tag, and only ChatGPT moved.
The 2026 GEO Business Case: How to Measure ROI and Secure Budget for AI Search
A data-driven framework for marketing leaders to measure GEO performance, prove ROI to executives, and secure budget for AI search optimization in 2026.
