How is AI visibility different from SEO ranking?

SEO ranking is position-based (1st, 2nd, 3rd) on specific keywords. AI visibility is mention-based across conversational queries. A brand can have low SEO rankings but high AI visibility if consistently mentioned in AI responses, or vice versa. Both metrics complement each other.

What's a good AI visibility score?

Industry leaders see 60-80% visibility on core prompts. Emerging brands start at 10-20%. Growth of 5-10% per quarter indicates strong GEO progress. Focus on high-intent queries first, then expand to awareness queries as visibility improves.

Can AI visibility decline even with good content?

Yes. Competitors improving their content, algorithm changes, new entrants, or outdated information can reduce visibility. Continuous monitoring and optimization are essential. AI visibility is dynamic and requires ongoing attention, just like SEO.

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Metrics

AI Visibility

Measure of the frequency and quality with which a brand appears in responses generated by LLMs.

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What is AI Visibility?

AI Visibility is a key GEO metric that measures the extent to which your brand is mentioned, cited, or recommended by AI systems. It is measured across several dimensions: mention frequency (on how many prompts), position (first mention vs secondary mention), type of mention (as a brand or source), and consistency (across multiple LLMs). Unlike traditional SEO ranking, AI visibility is more nuanced and contextual.

How Qwairy Makes This Actionable

Qwairy calculates your AI Visibility score by analyzing brand mentions across all tracked prompts and providers. Track your overall visibility and see how it evolves as you optimize your GEO strategy.