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Measure of the frequency and quality with which a brand appears in AI responses across platforms and models.
AI Visibility is a key GEO metric that measures the extent to which your brand is mentioned, cited, or recommended by AI systems. It is measured across several dimensions: mention frequency (on how many prompts), position (first mention vs secondary mention), type of mention (as a brand or source), and consistency (across multiple LLMs). Unlike traditional SEO ranking, AI visibility is more nuanced and contextual.
Qwairy calculates your AI Visibility score by analyzing brand mentions across all tracked prompts and providers. Track your overall visibility and see how it evolves as you optimize your GEO strategy.
Strategies used to optimize a brand's presence in AI responses.
Explicit appearance of a brand name in an AI response, distinct from a linked source citation.
Reference to a URL or website as a source of information in an AI response.
Continuous monitoring of specific queries (prompts) to measure a brand's visibility in AI responses.