Qwairy
Metrics & Analytics

AI Traffic

Human website sessions referred by AI platforms, analyzed separately from automated crawler occurrences.

What is AI Traffic?

AI Traffic measures human visitors who click through from AI responses. Referrals can include citations in Perplexity, links in ChatGPT Search, or references in other AI experiences. Automated crawler requests are measured separately as crawler occurrences because they are not user sessions and do not prove indexing, retrieval, citation, or downstream traffic.

How Qwairy Makes This Actionable

Qwairy separates human referral analytics from Crawler Analytics. View AI referral trends and sources without mixing user sessions with automated requests.

Frequently Asked Questions

Check referrer URLs for: perplexity.ai, chatgpt.com, claude.ai, gemini.google.com, and copilot.microsoft.com. Google AI Overviews clicks arrive with a standard google.com referrer, so they can't be isolated by referrer alone. In Google Analytics 4, create custom segments filtering these referrers. Analyze documented crawler user agents separately in server logs: those requests are not human traffic.

Often yes, especially from platforms like Perplexity where users get detailed context before clicking. AI traffic tends to be more qualified: users already know about your brand from the AI response and click for specific intent (pricing, sign-up, details). However, conversion depends on your content quality and how well the AI describes your offering. Track AI traffic conversion separately to measure GEO ROI.

Crawlers visiting doesn't guarantee citations. Your content must be cited in AI responses for human traffic. Check if you're actually mentioned in answers to relevant prompts through monitoring tools. If crawled but not cited, improve content depth, clarity, E-E-A-T signals, and structured data. Human AI traffic follows citations: no citations means no referral traffic regardless of crawler activity.
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Related Terms

Source Citation

Metrics & Analytics

Reference to a URL or website as a source of information in an AI response.

Referrer

Technical

Source a visitor arrives from, indicated by the HTTP referer header; AI referrers like chatgpt.com reveal traffic earned from AI citations.

LLM Visits

Metrics & Analytics

Sessions from real users who clicked a brand's link in an AI response on ChatGPT, Perplexity, or another AI platform.

Crawler Occurrences

Metrics & Analytics

Number of observed HTTP requests from documented AI crawler user agents in a site's connected server logs.

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Alternative term for Generative Engine Optimization focusing on AI-driven search optimization.

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AI Visibility

Measure of the frequency and quality with which a brand appears in AI responses across platforms and models.

← Back to GlossaryLast updated Jun 9, 2026