Metrics & Analytics

AI Traffic

All website traffic originating from AI platforms, combining AI crawler hits and human visits referred by AI responses.

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What is AI Traffic?

AI Traffic is the umbrella metric for every AI-origin hit on your site: human visitors who click through from AI responses (LLM visits) plus bot hits from AI crawlers (crawler visits). Human referrals include clicks from citations in Perplexity, links in ChatGPT Search, or references in AI Overviews. This traffic is distinct from traditional SEO traffic and can be identified via referrers (chatgpt.com, perplexity.ai) or AI bot user-agents. Tracking AI traffic is crucial for measuring the ROI of your GEO efforts.

How Qwairy Makes This Actionable

Qwairy provides comprehensive AI traffic analytics by tracking both crawler visits and human traffic from AI platforms. View AI traffic trends, top referrers, and conversion metrics.

Frequently Asked Questions

Check referrer URLs for: perplexity.ai, chatgpt.com, claude.ai, gemini.google.com, and copilot.microsoft.com. Google AI Overviews clicks arrive with a standard google.com referrer, so they can't be isolated by referrer alone. In Google Analytics 4, create custom segments filtering these referrers. Also monitor user-agents containing 'GPTBot,' 'ClaudeBot,' etc. for crawler visits. GEO platforms handle this tracking automatically, separating bot crawls from human AI traffic and providing dedicated AI traffic dashboards.

Often yes, especially from platforms like Perplexity where users get detailed context before clicking. AI traffic tends to be more qualified: users already know about your brand from the AI response and click for specific intent (pricing, sign-up, details). However, conversion depends on your content quality and how well the AI describes your offering. Track AI traffic conversion separately to measure GEO ROI.

Crawlers visiting doesn't guarantee citations. Your content must be cited in AI responses for human traffic. Check if you're actually mentioned in answers to relevant prompts through monitoring tools. If crawled but not cited, improve content depth, clarity, E-E-A-T signals, and structured data. Human AI traffic follows citations: no citations means no referral traffic regardless of crawler activity.