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Human website sessions referred by AI platforms, analyzed separately from automated crawler occurrences.
AI Traffic measures human visitors who click through from AI responses. Referrals can include citations in Perplexity, links in ChatGPT Search, or references in other AI experiences. Automated crawler requests are measured separately as crawler occurrences because they are not user sessions and do not prove indexing, retrieval, citation, or downstream traffic.
Qwairy separates human referral analytics from Crawler Analytics. View AI referral trends and sources without mixing user sessions with automated requests.
Reference to a URL or website as a source of information in an AI response.
Source a visitor arrives from, indicated by the HTTP referer header; AI referrers like chatgpt.com reveal traffic earned from AI citations.
Sessions from real users who clicked a brand's link in an AI response on ChatGPT, Perplexity, or another AI platform.
Number of observed HTTP requests from documented AI crawler user agents in a site's connected server logs.