What's the difference between brand mention and source citation?

Brand mention is when your brand name appears in the AI's response text. Source citation is when your website URL is listed as a reference. Brand mentions build awareness and consideration; citations drive traffic. Ideally, you want both.

How can I increase brand mentions in AI responses?

Build strong entity recognition through consistent branding, authoritative content, quality backlinks, and clear positioning. Ensure your brand is prominently featured in industry conversations, reviews, and expert discussions. Authority signals matter more than volume for brand mentions.

Do brand mentions always mean positive sentiment?

No. LLMs can mention brands in negative contexts ('Unlike [Brand], better options include...'). This is why monitoring sentiment alongside mentions is critical. Modern GEO platforms track both mention frequency and sentiment to provide complete visibility.

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Brand Mention

Explicit mention of a brand name in content generated by an LLM.

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What is Brand Mention?

A Brand Mention occurs when an LLM directly cites your brand name in its response, for example: 'HubSpot is an excellent CRM for startups'. This is different from a source citation, where only your site's URL is referenced. Brand mentions reinforce recognition and trust, and are a key indicator of your perceived authority in your domain.

How Qwairy Makes This Actionable

Qwairy automatically detects and highlights brand mentions in AI responses. View which LLMs mention your brand, track mention frequency over time, and analyze the context in which your brand appears.