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Share of all brand visibility in a category, counting every entity AI platforms mention, not just a tracked competitor set.
Market Share in GEO measures what percentage of the total AI visibility 'pie' belongs to your brand versus competitors. If there are 100 total brand mentions across monitored prompts in your category, and 25 mention your brand, you have 25% market share. This metric is broader than Share of Voice (which measures share within a tracked competitor set) and provides category-level positioning insight. Growing market share indicates increasing industry authority and mindshare in AI systems. Market share can be calculated overall or segmented by topic, provider, or funnel stage.
Qwairy calculates your market share across AI platforms by analyzing your brand visibility relative to the entire competitive landscape. Track market share trends, compare performance across different AI providers, and benchmark against industry leaders.
Percentage of mentions captured by a brand within its tracked competitor set across monitored prompts.
Comparative analysis of a brand's visibility against competitors in AI responses.
Explicit appearance of a brand name in an AI response, distinct from a linked source citation.
Measure of the frequency and quality with which a brand appears in AI responses across platforms and models.
Proposed file format offering a structured summary of a site's content to optimize its understanding by LLMs.
French AI company building efficient, open-weight language models, recognized for strong multilingual capabilities and European AI leadership.