How is Share of Voice different from traditional market share?

Traditional market share measures actual sales or revenue, while AI Share of Voice measures visibility in AI responses. A brand might have low market share but high SOV if LLMs frequently mention them as an emerging alternative. Conversely, established brands with high market share might have low SOV if their content isn't optimized for AI discovery.

What's a good Share of Voice benchmark for GEO?

SOV benchmarks vary by industry and competitive landscape. In highly competitive categories with 10+ alternatives, 18% SOV is strong. In niche markets with 3-5 competitors, aim for 30-43% SOV. The key is tracking SOV trends over time—consistent growth of 5-10% quarterly indicates effective GEO strategy. Modern platforms provide industry-specific benchmarks based on your category.

Can you have different SOV across different AI platforms?

Yes, SOV can vary significantly by platform. For example, you might have 35% SOV on Perplexity (which favors recent content) but only 14% SOV on ChatGPT (which relies more on training data). Platform monitoring reveals platform-specific SOV, helping you identify which AI platforms favor your brand and where to focus optimization efforts.

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Metrics

Share of Voice(SOV)

Percentage of total brand mentions in a category that belong to your brand compared to competitors.

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What is Share of Voice?

Share of Voice (SOV) measures your brand's relative visibility compared to competitors across AI responses. If your brand is mentioned 30 times and competitors collectively are mentioned 70 times for the same set of prompts, your SOV is 30%. This metric is essential for competitive benchmarking and tracking market position in the AI ecosystem. A growing SOV indicates increasing authority and recognition by LLMs.

How Qwairy Makes This Actionable

Qwairy calculates your Share of Voice by comparing your brand mentions to competitor mentions across all tracked prompts. Visualize your market position and track SOV trends over time.