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Percentage of mentions captured by a brand within its tracked competitor set across monitored prompts.
Share of Voice (SOV) measures your brand's relative visibility compared to competitors across AI responses. If your brand is mentioned 30 times and competitors collectively are mentioned 70 times for the same set of prompts, your SOV is 30%. Unlike market share of visibility, which counts every entity AI platforms mention in a category, SOV is computed against your tracked competitor set only. This metric is essential for competitive benchmarking and tracking market position in the AI ecosystem. A growing SOV indicates increasing authority and recognition by LLMs.
Qwairy calculates your Share of Voice by comparing your brand mentions to competitor mentions across all tracked prompts. Visualize your market position and track SOV trends over time.
Comparative analysis of a brand's visibility against competitors in AI responses.
Explicit appearance of a brand name in an AI response, distinct from a linked source citation.
Measure of the frequency and quality with which a brand appears in AI responses across platforms and models.
Share of all brand visibility in a category, counting every entity AI platforms mention, not just a tracked competitor set.