NEWv1.17: Audited & Actionable
Qwairy
Metrics & Analytics

Share of Voice(SOV)

Percentage of mentions captured by a brand within its tracked competitor set across monitored prompts.

What is Share of Voice?

Share of Voice (SOV) measures your brand's relative visibility compared to competitors across AI responses. If your brand is mentioned 30 times and competitors collectively are mentioned 70 times for the same set of prompts, your SOV is 30%. Unlike market share of visibility, which counts every entity AI platforms mention in a category, SOV is computed against your tracked competitor set only. This metric is essential for competitive benchmarking and tracking market position in the AI ecosystem. A growing SOV indicates increasing authority and recognition by LLMs.

How Qwairy Makes This Actionable

Qwairy calculates your Share of Voice by comparing your brand mentions to competitor mentions across all tracked prompts. Visualize your market position and track SOV trends over time.

Frequently Asked Questions

Traditional market share measures actual sales or revenue, while AI Share of Voice measures visibility in AI responses. A brand might have low market share but high SOV if LLMs frequently mention them as an emerging alternative. Conversely, established brands with high market share might have low SOV if their content isn't optimized for AI discovery.

SOV benchmarks vary by industry and competitive landscape. In highly competitive categories with 10+ alternatives, 15-20% SOV is strong. In niche markets with 3-5 competitors, aim for 30-40% SOV. The key is tracking SOV trends over time: consistent growth of 5-10% quarterly indicates effective GEO strategy. Modern platforms provide industry-specific benchmarks based on your category.

Yes, SOV can vary significantly by platform. For example, you might have 35% SOV on Perplexity (which favors recent content) but only 15% SOV on ChatGPT (which relies more on training data). Platform monitoring reveals platform-specific SOV, helping you identify which AI platforms favor your brand and where to focus optimization efforts.
Share:

Related Terms

Competitive Analysis

Marketing & Strategy

Comparative analysis of a brand's visibility against competitors in AI responses.

Brand Mention

Metrics & Analytics

Explicit appearance of a brand name in an AI response, distinct from a linked source citation.

AI Visibility

Metrics & Analytics

Measure of the frequency and quality with which a brand appears in AI responses across platforms and models.

Market Share

Metrics & Analytics

Share of all brand visibility in a category, counting every entity AI platforms mention, not just a tracked competitor set.

Previous
Sentiment Analysis

Automated analysis of the tone and connotation (positive, negative, neutral) of brand mentions in AI responses.

Next
Shopping Intent

Signals within queries or responses indicating user readiness to make a purchase decision.

← Back to GlossaryLast updated Jun 9, 2026