Monitoring

Enterprise brands may review results daily; smaller teams can start with a weekly review. Critical periods such as product launches or PR campaigns may warrant more frequent monitoring. Compare visibility and sentiment trends in the dashboard after each completed run.

Partially. GEO platforms automate data collection and analysis. However, human review is essential for context, strategy adjustments, and identifying opportunities that metrics alone miss.

SEO tracks fixed keyword positions in search results. AI monitoring tracks conversational responses across multiple platforms where your brand may be mentioned, cited, or recommended in varied contexts and positions. AI responses are non-deterministic: the same prompt can generate different answers. Modern platforms aggregate multiple answer generations to identify consistent patterns and meaningful trends rather than single static rankings.

Track mention rate (% of responses including your brand), average position (1st, 2nd, 3rd mentioned), sentiment (positive/neutral/negative), citation rate (source links vs. mentions), competitive share of voice, and platform-specific performance. Compare these metrics across completed runs to identify changes worth investigating.

New observations appear after scheduled runs complete. Daily monitoring can provide more frequent observations than weekly monitoring, but detection depends on completed runs and normal answer variation. Compare results over consistent periods in the dashboard; automated change alerts are not yet generally available in Qwairy.