What trends should I monitor in GEO?

Track 4 critical trend categories in the platform: 1) Visibility trends—is your overall mention rate increasing or declining? 2) Competitive trends—are competitors gaining ground or losing share? 3) Topic trends—which queries are growing vs. declining in AI responses? 4) Sentiment trends—is how LLMs describe you improving? Focus on month-over-month and quarter-over-quarter comparisons to identify meaningful directional changes vs. random fluctuations.

How quickly do AI visibility trends change?

Faster than traditional SEO. Significant visibility changes can occur in 3-7 weeks as LLMs retrain or update knowledge bases. Perplexity and AI Overviews with real-time search reflect changes within days. ChatGPT and Claude typically show trend shifts after major model updates (every 3-6 months). Monitor weekly for early signals, but evaluate monthly trends for strategic decisions. The platform's trend charts help distinguish noise from real directional changes.

Can seasonal trends affect AI mentions?

Yes, significantly. B2B SaaS sees trends around fiscal planning (Q4/Q1), e-commerce around shopping events (Q4 holidays, Prime Day), and education around academic calendars (back-to-school). LLMs often reflect seasonal search patterns in training data. Use the platform's year-over-year trend comparison to identify seasonal patterns, then prepare content refreshes 6-8 weeks before seasonal peaks to maximize visibility when trends spike.

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Trend Analysis

Identification and tracking of emerging topics, changing patterns, and shifts in AI responses over time.

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What is Trend Analysis?

Trend Analysis examines how AI visibility, brand mentions, competitive positioning, and query patterns evolve over time. This includes identifying rising topics, detecting changes in how LLMs describe your brand, spotting new competitors entering AI responses, and recognizing seasonal patterns. Trend analysis is critical for proactive GEO—it reveals opportunities before they're obvious and warns of emerging threats. Historical trend data validates the effectiveness of optimization efforts by showing before/after impacts.

How Qwairy Makes This Actionable

Qwairy provides comprehensive trend analysis across all monitored metrics. Track how your visibility evolves over time, identify emerging topics in your industry, detect shifts in competitive positioning, and spot patterns in AI behavior changes.