Is neutral sentiment bad for my brand?

Not necessarily. Neutral mentions ('Brand X offers Y feature') are better than no mentions and still build awareness. However, positive sentiment ('Brand X excels at Y') drives conversion better. Many brands start with mostly neutral mentions and improve sentiment through content showcasing differentiation, customer success, and unique value. Track sentiment trends—steady improvement matters more than absolute scores.

What causes negative sentiment in AI responses?

Common causes: negative reviews (Reddit, G2, Trustpilot), unresolved public complaints, documented service issues, competitive comparisons highlighting weaknesses, or outdated information about past problems. Address root causes: improve product, respond publicly to criticism, publish case studies showing improvements. LLMs update as you create positive counter-narrative. GEO tools help identify specific negative sentiment triggers to address.

Can I improve sentiment without changing my product?

Yes, through strategic content and positioning. Publish customer testimonials, case studies, and success metrics. Respond publicly to negative feedback showing responsiveness. Create comparison content emphasizing your strengths. Update old negative content with current information. However, if product issues drive negativity, content alone won't fix sentiment long-term—address underlying problems first, then amplify improvements through content.

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Metrics

Sentiment

Emotional tone or attitude expressed in an AI-generated response about a brand (positive, negative, or neutral).

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What is Sentiment?

Sentiment refers to the qualitative assessment of how a brand is portrayed in LLM responses. It measures whether mentions are favorable ('highly recommended'), neutral ('available option'), or unfavorable ('known for issues'). Unlike sentiment analysis which is the process, sentiment is the actual score or classification. Tracking sentiment over time helps identify reputation trends and content strategy effectiveness.

How Qwairy Makes This Actionable

Qwairy automatically analyzes sentiment for each brand mention in AI responses. Track whether your brand is mentioned positively, neutrally, or negatively, and monitor sentiment trends over time.