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Comparison of separately measured AI crawler requests, human AI referrals, and other connected traffic sources.
Traffic Distribution compares signals collected through different mechanisms: classified AI user-agent requests from server logs, human sessions attributed to AI referrers in analytics, and other connected traffic. The categories should remain separate because they have different units, coverage, and retention. A crawler share does not indicate indexing, while an AI referral session is evidence of a human visit attributed by the analytics source.
Qwairy compares crawler observations with AI referral and other connected page signals while preserving each source’s connection and coverage status.
Number of observed HTTP requests from documented AI crawler user agents in a site's connected server logs.
Sessions from real users who clicked a brand's link in an AI response on ChatGPT, Perplexity, or another AI platform.
Page-level view combining observed crawler requests, AI referral sessions, search data, and citation signals when those sources are connected.
Topics are thematic categories used to group prompts and content, letting teams measure AI visibility by subject area instead of one query at a time.
Identification and tracking of emerging topics, changing patterns, and shifts in AI responses over time.