Stop guessing what to write. See the exact gaps that cost you mentions.
Dual Brand-Gap + Source-Gap scoring reveals exactly where to focus content.
100 credits free. No credit card required.
Trusted by 2,000+ brands and agencies
The problem
Most content strategies pick topics from keyword volume or gut feel. Neither answers the GEO question: "where are we under-mentioned AND under-cited?". Without that dual-axis scoring, you spend on topics you already win or topics AI does not care about.
What it does
Content Opportunities scores every topic and prompt on two axes: Brand Gap (are you under-mentioned?) and Source Gap (is your content under-cited?). The intersection tells you exactly which topics to attack, and in what order, to maximize AI visibility lift.
Inside the feature
- Dual Brand-Gap × Source-Gap scoring
- Per-opportunity impact estimate
- Direct handoff to Content Studio for brief
- Integrated with Prompt Signals for prioritization
Why Qwairy is different
Most tools
Keyword-volume-based prioritization.
Qwairy
Dual scoring: brand gap × source gap, ranked by impact.
Most tools
Unranked opportunity lists.
Qwairy
Effort-tagged opportunities (quick-win, medium, heavy) for mixed portfolios.
Most tools
Opportunities disconnected from execution.
Qwairy
One-click handoff to Content Studio and Action Center tracking.
How it works
Score every prompt-topic
Dual-axis scoring: brand gap (are you mentioned?) × source gap (is your content cited?).
Rank and prioritize
Opportunities ranked by combined gap score × demand score × effort estimate.
Execute via Studio
One-click handoff to Content Studio for brief generation. Close the loop with Action Center tracking.
Use cases
Monthly content roadmap
Open Content Opportunities. Sort by combined gap score. Pick the top ten. That is your next-quarter editorial calendar.
Competitor gap exploitation
Identify opportunities where Competitor X has temporary weakness. Publish aggressively before they recover.
Agency onboarding deliverable
Ship a new client a prioritized content plan within 48 hours of access.
Frequently Asked Questions
Common questions about Content Opportunities.
Ready to unlock Content Opportunities?
Start free with 100 credits and the full feature set. No credit card required.