Qwairy v1.17: AI Assistant & Ads Monitoring for Everyone

Recently we launched Qwairy MCP and we have been amazed by what our clients created with it. This is exactly why we launched our AI Assistant so that you can interact directly with our personalized Agent about your GEO Strategy. And there is more to that! V1.17 comes with Per-prompt monitoring frequency, redesigned Social Insights, Sponsored Content detection in ChatGPT (yes we have data about ChatGPT ads for you 😉). Finally our new feature Boost Mode is aimed to reduce AI volatility by permitting you to check one prompt multiple time!

AI Assistant: Open to Everyone

Previously admin-only, the AI Assistant is now available to every team member. It understands your brand context and answers questions in natural language:

• "Which competitors gained the most share of voice this month?"
• "What content should I create to improve my visibility on Perplexity?"
• "Analyze my top 5 competitors and suggest priority actions"

Ask AI buttons appear throughout the dashboard - competitor pages, source details, prompt analysis. Each button pre-fills context for specific, actionable answers.

Sponsored Content Detection (ChatGPT Ads)

ChatGPT now displays sponsored placements  in AI responses. Qwairy detects and tracks these ads automatically.

What You Get

• Advertiser tracking - which companies buy placements on your keywords
• Product catalog - every advertised product with name, description, image
• Prompt mapping - which prompts trigger sponsored placements
• Competitor detection - advertisers matched against your competitor list
• Provider breakdown - which AI providers show ads and how often

Where It Appears

• Monitor > Insights > Sponsored Content - dedicated page with Overview, Advertisers, Products, and Prompts tabs
• Prompt and Response details - sponsored badges alongside shopping, social, local insights
• Competitors - insight icons show which competitors advertise in AI responses
• Filters - filter prompts and responses by sponsored content presence

Navigate to Monitor > Insights > Sponsored Content to explore.

GEO Matrix v2: Competitive Ranking & Multi-Metric Analysis

The GEO Matrix now shows competitor rankings, sub-metric breakdowns, and a metric selector.

Metric Selector

Switch the displayed metric across all cells:

• Score - composite visibility score (default)
• Mention Rate - % of responses mentioning your brand
• Share of Voice - your mentions vs. all competitor mentions
• Citation Rate - % of responses citing your domain
• Sentiment - tone of brand mentions (0-100)

Competitor Rankings

Every cell shows your rank among competitors for that topic x provider. A cell reading 42% #2/8 avg 29% means: 42% mention rate, ranked #2 out of 8, provider average is 29%. Colors reflect competitive position:

• Green - #1
• Blue - top third
• Yellow - middle third
• Orange - bottom third

A 15% share of voice with 12 competitors might be excellent (#1). 40% with only 2 competitors? Less impressive. Context matters.

Enhanced Detail Panel

Click any cell to see sub-metrics with:

• Competitive rank with colored badge
• Progress bar colored by ranking
• Top 5 competitors and top 5 sources for that cell

Navigate to Cockpit > GEO Matrix to explore.

Monitoring v2: Per-Prompt Frequency & Boost Mode

Not all prompts need the same cadence. Brand-awareness prompts: weekly. High-intent purchase prompts: daily.

Per-Prompt Frequency

Each prompt gets its own frequency: Daily, Weekly, or Monthly. Without a custom setting, it inherits the brand-level frequency. The prompts table shows frequency per row. The bulk frequency editor lets you update dozens at once.

Boost Mode

Need more statistical confidence? Boost mode generates up to 20 responses per prompt per run instead of 1. More responses = more reliable mention rates and sentiment scores.

Credit Estimation

Before running a monitoring cycle, Qwairy shows the estimated credit cost based on prompt count, frequencies, and boost settings. Setup: Workspace > Monitoring for brand-level, or Workspace > Prompts for per-prompt.

Social Insights v2: Platform-First Redesign

The old Social Insights mixed Reddit, YouTube, Hacker News, X, LinkedIn, Quora, and forums into one long table. Finding Reddit communities vs. YouTube channels meant scrolling and filtering. Not anymore.

Dynamic Platform Tabs

Citations are now grouped by platform. Each platform gets its own tab with two sub-views:

• Communities - forums, subreddits, channels, groups where your brand appears. Citation count, providers, average position, and on-page presence status
• Citations - individual AI responses citing social sources for this platform

On-Page Presence

For each community, Qwairy checks whether your brand is actually mentioned on the source page. This closes the loop between "AI cites this Reddit thread" and "our brand is on that page."

• Present - your brand is on the cited page
• Partial - mentioned on some cited pages, not all
• Absent - not mentioned on any cited page
• Not checked - pending analysis

Find Social Insights under Monitor > Insights > Social Signals.

Also in v1.17

• Filter Visibility - empty states clearly indicate active filters with one-click reset. Sidebar shows filtered vs. total counts
• GEO Matrix API - public endpoint for programmatic access to scores, rankings, and filters

Get Started

Everything is live. Pick what matters most:

1. Agencies - activate your plan in Team > Agency and start pitching
2. Everyone - open Cockpit > GEO Matrix and switch metrics
3. Data teams - run your first competitor audit in Cockpit > Reports
4. Power users - set per-prompt frequencies in Workspace > Prompts

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Already on Qwairy? All features are in your dashboard now. New here? Start free  | Book a demo  | GEO Guide 

FAQ

What is the Agency Plan in Qwairy?

An add-on that gives agencies pitch workspaces to prospect clients using GEO data. Create branded audits, manage pitch brands separately from production, and get listed in the Qwairy directory. Available as Agency Starter (10 pitches) or Agency Pro (50 pitches).

What is a GEO Audit?

A comprehensive competitor report covering 14+ metrics: visibility, sentiment, source citations, topic coverage, provider breakdown. Each report includes a GEO Score (0-100), priority actions, and benchmarks against your brand. Exportable as PDF.

How does per-prompt monitoring frequency work?

Each prompt can have its own frequency (Daily, Weekly, Monthly) independent of the brand-level setting. Use the bulk editor to update multiple prompts at once. Boost mode generates up to 20 responses per prompt for better statistical coverage.

What changed in Social Insights?

Citations are now grouped by platform (Reddit, YouTube, HN, X, LinkedIn, Quora, forums) with dedicated tabs. Each platform has Communities and Citations sub-views. Communities show on-page presence status.

Who can use the AI Assistant?

Every team member, not just admins. The assistant understands your brand context and can analyze competitors, suggest content strategies, and answer questions about your GEO data.