NEWv1.17: Audited & Actionable
Qwairy
Monitoring

AI ads are here. See who is buying, and what they are saying.

Détectez les placements sponsorisés dans les réponses IA. ChatGPT et Google AI Overview.

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120 credits free. No credit card required.

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The problem

AI engines are rolling out sponsored placements inside generated answers. The formats are new, the pricing is opaque and the competitive landscape shifts monthly. Brands that wait to react will pay premium prices to enter a category someone else already owns.

What it does

Sponsored Content détecte les placements sponsorisés natifs dans les réponses ChatGPT et Google AI Overview. Benchmarkez votre share of sponsored voice ou spottez les concurrents qui entrent dans la catégorie avant que vous le fassiez. Perplexity hors scope (programme pub en wind-down).

Inside the feature

  • AI sponsored placement detection
  • Advertiser share of voice
  • Ad copy and creative capture
  • Per-engine rollout tracking

Why Qwairy is different

Most tools

Monitor Google Ads only.

Qwairy

Monitor AI-native sponsored placements (ChatGPT, Google AI Overview).

Most tools

Ignore emerging ad formats.

Qwairy

Track new AI ad format rollouts by engine and locale in near real time.

Most tools

No competitor ad intelligence in AI.

Qwairy

See competitor ad copy, landing URLs and placement patterns.

How it works

1

Scan for sponsored slots

Qwairy parses AI responses for sponsored-placement markers across ChatGPT and Google AI Overview.

2

Capture creative

Ad copy, advertiser, landing URL and placement format get logged per prompt per engine.

3

Benchmark share of ad voice

Compare your paid placement share vs competitors. Track rollout of new ad formats in your category.

Use cases

01

Competitor ad intelligence

See which competitors are buying AI placements, on which prompts, with what copy. Budget your response accordingly.

02

New-format rollout tracking

AI Overview starts showing sponsored links in your category. Know within days, not quarters.

03

Ad creative swipe file

Collect every AI ad creative seen in your category. Inform your own ad-copy experiments.

FAQ

Frequently Asked Questions

Common questions about Sponsored Content.

In limited beta on ChatGPT and Google AI Overviews. Rollout is accelerating. Qwairy tracks availability per engine and locale. Perplexity ad program is currently winding down and out of scope.

No. Qwairy surfaces intelligence only. Ad buying stays in native platforms (OpenAI, Google).

Different surfaces entirely. AI-response ads live inside generated text with different placement rules, pricing and targeting. Qwairy focuses on these AI-native formats.

In Google AI Overview, ad volume is already significant. ChatGPT is early-beta. Qwairy flags maturity per engine.

Yes. Threshold alerts on competitor ad appearance frequency. Paired with Slack, email or webhook delivery.

Ready to unlock Sponsored Content?

Start free with 120 credits and the full feature set. No credit card required.

Track AI adsGet a demo
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