AI ads are here. See who is buying, and what they are saying.
Détectez les placements sponsorisés dans les réponses IA. ChatGPT et Google AI Overview.
100 credits free. No credit card required.
Trusted by 2,000+ brands and agencies










The problem
AI engines are rolling out sponsored placements inside generated answers. The formats are new, the pricing is opaque and the competitive landscape shifts monthly. Brands that wait to react will pay premium prices to enter a category someone else already owns.
What it does
Sponsored Content détecte les placements sponsorisés natifs dans les réponses ChatGPT et Google AI Overview. Benchmarkez votre share of sponsored voice ou spottez les concurrents qui entrent dans la catégorie avant que vous le fassiez. Perplexity hors scope (programme pub en wind-down).
Inside the feature
- AI sponsored placement detection
- Advertiser share of voice
- Ad copy and creative capture
- Per-engine rollout tracking
Why Qwairy is different
Most tools
Monitor Google Ads only.
Qwairy
Monitor AI-native sponsored placements (ChatGPT, Google AI Overview).
Most tools
Ignore emerging ad formats.
Qwairy
Track new AI ad format rollouts by engine and locale in near real time.
Most tools
No competitor ad intelligence in AI.
Qwairy
See competitor ad copy, landing URLs and placement patterns.
How it works
Scan for sponsored slots
Qwairy parses AI responses for sponsored-placement markers across ChatGPT and Google AI Overview.
Capture creative
Ad copy, advertiser, landing URL and placement format get logged per prompt per engine.
Benchmark share of ad voice
Compare your paid placement share vs competitors. Track rollout of new ad formats in your category.
Use cases
Competitor ad intelligence
See which competitors are buying AI placements, on which prompts, with what copy. Budget your response accordingly.
New-format rollout tracking
AI Overview starts showing sponsored links in your category. Know within days, not quarters.
Ad creative swipe file
Collect every AI ad creative seen in your category. Inform your own ad-copy experiments.
Frequently Asked Questions
Common questions about Sponsored Content.
Ready to unlock Sponsored Content?
Start free with 100 credits and the full feature set. No credit card required.