NEWv1.17: Audited & Actionable
Qwairy for Brand Managers

Monitor & Control How AI Describes Your Brand Across Every Platform

AI platforms describe your brand to millions of users daily. See exactly what they're saying, track sentiment shifts, and take action when narratives go wrong.

100 free credits · No credit card · 2-min setup

G2 logo
4.8/5 on G2

Trusted by 2,000+ brands and agencies

TotalEnergies logo
TotalEnergies
Air Transat logo
Air Transat
Match Group logo
Match Group
Fortuneo logo
Fortuneo
IZI by EDF logo
IZI by EDF
Meilleurtaux.com logo
Meilleurtaux.com
Agicap logo
Agicap
Pennylane logo
Pennylane
Aroma-Zone logo
Aroma-Zone
Razorfish logo
Razorfish

AI is already telling your brand story - but is it telling it right?

800M+ weekly ChatGPT users are forming opinions about your brand based on what AI tells them. AI hallucinations, outdated information, and unfavorable competitor comparisons can reshape your brand perception overnight - and traditional brand monitoring tools are completely blind to it. Brand safety in AI search is the new frontier of reputation management.

Unlike traditional media, you can't pitch AI platforms. You can't buy ad space in ChatGPT or negotiate how Perplexity describes your products. The only way to influence how AI portrays your brand is to understand exactly what it's saying - then optimize your content and digital presence accordingly. Optimization for AI visibility starts with visibility into the problem.

58% of consumers now use AI assistants to research brands before making a purchase decision. When a prospective customer asks ChatGPT "is [your brand] trustworthy?" or "how does [your brand] compare to [competitor]?", the answer they receive directly shapes buying intent. A single negative or inaccurate AI narrative can erode months of brand-building work.

Your existing brand monitoring stack has a critical blind spot. Social listening tools track Twitter and Reddit. PR dashboards scan news outlets. But none of them track the fastest-growing influence channel of 2025 - the AI answer engine. Millions of branded queries happen in ChatGPT, Claude, Gemini, and Perplexity every day with zero visibility for brand managers.

Brand perception in AI is not static. Model updates, new training data, and shifts in how competitors position themselves can all change how AI describes your brand within days. Without continuous AI sentiment analysis and a real-time brand health dashboard, you're flying blind in the channel that increasingly determines first impressions.

Your AI Brand Monitoring Command Center

Sentiment Analysis

Track how AI perceives your brand across all platforms in real time. Our AI sentiment analysis engine scores every mention, detects tone shifts, and alerts you the moment perception moves - giving you time to respond before a negative narrative takes hold.

Brand Perception

Discover exactly which attributes and qualities AI associates with your brand versus competitors. The perception analysis module maps your AI brand identity, surfaces narrative gaps, and shows how your brand story evolves across different AI engines and markets.

Competitive Positioning

Understand precisely how AI compares your brand to competitors in recommendation contexts. See who gets cited more, what differentiators AI highlights for each player, and where you're losing ground - then use action planning to close the gap.

Real-Time Alerts

Never be blindsided by a brand reputation shift in AI. Set custom thresholds for sentiment changes, new competitor mentions, or visibility drops - and receive instant Slack or email alerts so your team can act fast. Pair with the brand cockpit for a live overview of all active alerts.

Start Free

Join 2,000+ brands already tracking AI visibility

Take Control of Your AI Brand Reputation in 3 Steps

01

Connect

Add your brand and key competitors in under 2 minutes. Qwairy immediately begins monitoring AI platforms - ChatGPT, Claude, Perplexity, Gemini, and 10+ others - so you have baseline data from day one.

02

Monitor

Your brand health dashboard shows exactly how AI describes your brand - sentiment scores, perception attributes, competitive comparisons, and accuracy flags - updated continuously across all engines, countries, and languages.

03

Act

Follow targeted recommendations from the action center to improve how AI represents your brand. From content briefs to page optimization suggestions, every action is mapped to a measurable impact on your AI brand score.

AI Brand Monitoring Platform Built for Brand Managers

Every tool you need to monitor, analyze, and protect your brand narrative across AI platforms - from real-time sentiment tracking to competitive intelligence.

AI Sentiment Dashboard

Track brand sentiment across all AI platforms in real time with our dedicated sentiment analysis module. See how ChatGPT, Perplexity, Claude, and Gemini perceive your brand - with trend lines, anomaly detection, and side-by-side competitor sentiment benchmarking so you always know where you stand in AI brand reputation.

Cross-platform sentiment scoring across 10+ AI engines
Sentiment trend analysis over days, weeks, and months
Anomaly detection for sudden or unexpected shifts
Filter by AI engine, country, language, and topic
Competitor sentiment benchmarking in one view
Export sentiment reports for stakeholder presentations
AI Sentiment Dashboard interface

Brand Perception Analysis

Understand the complete picture of how AI describes your brand with the brand perception module. See which attributes AI associates with you, what tone it uses in different contexts, and how your brand narrative compares to competitors - giving you the intelligence to close perception gaps and reinforce strengths.

AI-generated brand attribute and association mapping
Tone and narrative framing analysis per engine
Competitor perception comparison and gap analysis
Track perception evolution over time
Identify inaccurate or outdated brand attributes
Multi-market and multi-language perception views
Brand Perception Analysis interface

Cross-Platform Brand Monitoring

Monitor your brand mentions across 10+ AI engines from a single monitoring dashboard. Track every mention, every recommendation, and every competitive comparison with full response context - so you see not just whether you're mentioned, but how, when, and alongside whom.

10+ AI engines monitored simultaneously
Full response context for every brand mention
Brand mention frequency and share-of-voice tracking
Competitor co-mention and recommendation analysis
Source attribution and citation tracking
Historical data for trend and regression analysis
Cross-Platform Brand Monitoring interface

Brand Safety Alert System

Never be blindsided by a brand narrative shift again. Set custom alerts for sentiment changes, accuracy issues, new competitor mentions, or visibility drops - and receive instant notifications via Slack or email. View all active alerts alongside your overall brand health score on the brand cockpit.

Customizable alert thresholds for any tracked metric
Slack and email notification delivery
Instant alerts for sentiment spikes and drops
Accuracy and hallucination detection alerts
Weekly and monthly brand health digest reports
Alert history and acknowledgement log for your team
Brand Safety Alert System interface

Identify Backlink Opportunities

Discover high-value domains that cite your competitors in AI-generated answers but not your brand. Surface untapped link opportunities ranked by authority, relevance, and citation frequency across all major AI providers.

Competitor backlink gap analysis - domains citing rivals but not you
Domain authority and relevance scoring for each opportunity
AI citation source tracking across ChatGPT, Perplexity, Gemini, and Claude
Prioritized outreach list with topic and context match
Weekly delta alerts for new high-value citation sources
Export-ready CSV with outreach context for your link-building team
Identify Backlink Opportunities interface

Loved by 2,000+ Brands

Real results from real companies. See why leading brands trust Qwairy for their AI visibility.

"We went from 0% AI visibility to being mentioned in 40% of ChatGPT responses in our category - in just 45 days. Qwairy's gap analysis showed us exactly which content to create."

+40% AI visibility in 45 days
Pysae logo
Julien Anceau
Growth Marketing & Webflow, Pysae

"Qwairy gives us visibility on what was still a black box not so long ago, and allows us to prepare and monitor our GEO strategies with precision. The tool is simple, complete, and the team is responsive."

Complete AI visibility insights
Whitelynx logo
Lisa Portail
Senior Webmarketing Consultant, Whitelynx

"Qwairy is an amazing tool to see whether a brand or content appears in LLMs. A real value-add and a true game changer for refining our strategy and our clients' as well."

Game changer for client strategies
SEO sans migraine logo
Mélisande Hoarau
SEO/SEA Consultant, SEO sans migraine

Proven Results

Measurable improvements in AI visibility

+145%
AI search rankings
Webloom clients
3x
brand mentions
Pysae in 60 days
87%
see results
within 30 days
45
days to first results
average

Built for Teams Like Yours

Whether you're optimizing for search engines, growing a brand, or managing client portfolios—Qwairy adapts to your workflow.

SEO & Growth Marketers

Extend your SEO expertise to AI engines

  • Monitor brand mentions across ChatGPT, Claude, Perplexity
  • Track competitor visibility in real-time
  • Get actionable content recommendations
+145% AI visibility in 60 days

B2B SaaS & E-commerce

Get recommended when customers ask AI

  • Identify gaps where competitors outrank you
  • Auto-generate optimized content briefs
  • Track citations and source mentions
3x more AI citations in 90 days

Marketing Agencies

Scale AI visibility across your portfolio

  • Multi-client dashboards in one platform
  • White-label dashboard with your branding
  • Bulk monitoring across all brands
10+ clients managed per account

Connect Your Stack

Sync your data. Export your insights.

Google Search Console

Search Console

Import keyword data

Bing Webmaster Tools

Bing Webmaster

Bing search data

Google Analytics

Google Analytics

Track AI traffic

Looker Studio

Looker Studio

Build custom reports

Slack

Slack

Get alerts

API / MCP

Connect anything

CSV / JSON

Export everything

Also

VercelVercelCloudflareCloudflareNetlifyNetlifyFastlyFastlyAkamaiAkamaiWordPressWordPressShopifyShopifybetaHubSpotHubSpotbetaPower BIPower BIbeta

What's the cost of AI misrepresenting your brand?

AI shapes brand perception at scale. The cost of monitoring is a fraction of the cost of a misrepresentation going unchecked.

800M+

Weekly users

ChatGPT alone

+145%

Visibility gain

Average improvement

87%

See results

Within 30 days

10+

AI engines

Monitored

Start Free

Start measuring your AI ROI today

FAQ

Frequently Asked Questions

Qwairy analyzes every AI response that mentions your brand, scoring sentiment on a multi-point scale. We track tone, context, comparison framing, and attribute associations to give you a complete sentiment picture across all AI platforms. The sentiment analysis module surfaces trends over time so you can spot shifts early.

Ready to take control of your AI brand reputation?

See exactly how AI describes your brand across every platform - and start shaping the narrative.

100 free credits. No credit card required.