Qwairy
Qwairy for Brand Managers

Monitor How AI Describes Your Brand Across Supported Engines

Review how AI answers describe your brand, track sentiment trends, and use the findings to guide your content and brand work.
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120 free credits · No credit card required

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4.7/5 on G2
Crédit Agricole
TotalEnergies

AI is already telling your brand story - but is it telling it right?

AI answers can contain outdated information, inaccurate descriptions, or unfavorable competitor comparisons. Reviewing the answers collected for your brand helps you identify these issues alongside your existing reputation monitoring.

You cannot directly edit the answers AI platforms generate about your brand. Reviewing what they say and which sources they cite can inform updates to your content and digital presence. AI visibility monitoring provides the evidence for that review.

A prospective customer may ask an AI assistant whether your brand is trustworthy or how it compares with a competitor. Reviewing these recommendation contexts helps your team assess whether the collected answers reflect your positioning accurately.

Social listening and media reporting describe different parts of your brand’s public presence. AI visibility monitoring adds the answers collected from engines such as ChatGPT, Claude, Gemini, and Perplexity to that picture.

AI descriptions can change as models and cited sources evolve. Scheduled monitoring and historical sentiment views help your team examine those changes over the questions, engines, and markets you track.

Your AI Brand Monitoring Command Center

Sentiment Analysis

Analyze sentiment in collected answers that mention your brand. Compare trends across selected engines and periods, then inspect the answer context to understand changes.

Brand Perception

Discover exactly which attributes and qualities AI associates with your brand versus competitors. The perception analysis module maps your AI brand identity, surfaces narrative gaps, and shows how your brand story evolves across different AI engines and markets.

Competitive Positioning

Understand precisely how AI compares your brand to competitors in recommendation contexts. See who gets cited more, what differentiators AI highlights for each player, and where you're losing ground - then use action planning to close the gap.

Brand Monitoring Reports

Review brand visibility in the cockpit and configure weekly email reports. Use the historical data to investigate sentiment or visibility changes with your team.

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Start tracking your brand's AI visibility

Process

Take Control of Your AI Brand Reputation in 3 Steps

  1. 01

    Connect

    Add your brand and competitors, then select prompts, engines, country, language, and monitoring frequency. Engine coverage depends on country and availability.

  2. 02

    Monitor

    Review sentiment scores, perception attributes, and competitor comparisons from the answers collected for your selected monitoring scope. Data updates as monitoring runs complete.

  3. 03

    Act

    Review recommendations in the Action Center and prepare content briefs or page updates. Track visibility changes over time as you evaluate the work your team implements.

AI Brand Monitoring Platform Built for Brand Managers

Monitor and analyze your brand narrative using collected AI answers, sentiment trends, and competitor comparisons.

AI Sentiment Dashboard

Analyze brand sentiment in collected answers from supported engines. Review trends and competitor sentiment comparisons, then inspect the underlying answers for context.

Cross-platform sentiment scoring across 10 AI engines
Sentiment trend analysis over days, weeks, and months
Historical comparisons to investigate sentiment changes
Filter by AI engine, country, language, and topic
Competitor sentiment benchmarking in one view
Export sentiment reports for stakeholder presentations
AI Sentiment Dashboard interface

Brand Perception Analysis

Understand the complete picture of how AI describes your brand with the brand perception module. See which attributes AI associates with you, what tone it uses in different contexts, and how your brand narrative compares to competitors - giving you the intelligence to close perception gaps and reinforce strengths.

AI-generated brand attribute and association mapping
Tone and narrative framing analysis per engine
Competitor perception comparison and gap analysis
Track perception evolution over time
Identify inaccurate or outdated brand attributes
Multi-market and multi-language perception views
Brand Perception Analysis interface

Cross-Engine Brand Monitoring

Monitor brand mentions across the selected engines from one dashboard. Inspect mentions, recommendations, and comparisons in the collected answers with their full response context.

10 AI engines monitored simultaneously
Full response context for every brand mention
Brand mention frequency and share-of-voice tracking
Competitor co-mention and recommendation analysis
Source attribution and citation tracking
Historical data for trend and regression analysis
Cross-Engine Brand Monitoring interface

Brand Monitoring Reports

Use the brand cockpit to review visibility and sentiment trends. Configure weekly email reports and investigate changes in the collected answers with your team.

Monitoring scope configurable by brand
Weekly email reports
Historical sentiment comparisons
Collected answers available for manual accuracy review
Weekly brand visibility summaries
Shared access according to team roles
Brand Monitoring Reports interface

Identify Backlink Opportunities

Find domains cited alongside competitors in collected answers and compare them with sources associated with your brand. Review available authority indicators and citation frequency to prioritize sources for further investigation.

Competitor backlink gap analysis - domains citing rivals but not you
Domain authority and relevance scoring for each opportunity
AI citation source tracking across ChatGPT, Perplexity, Gemini, and Claude
Prioritized outreach list with topic and context match
Review citation source changes over selected periods
Export-ready CSV with outreach context for your link-building team
Identify Backlink Opportunities interface

Trusted by teams growing in AI search

Real results from real companies. See why leading brands trust Qwairy for their AI visibility.

"We went from 0% AI visibility to being mentioned in 40% of ChatGPT responses in our category - in just 45 days. Qwairy's gap analysis showed us exactly which content to create."

+40% AI visibility in 45 days
Julien Anceau
Julien Anceau
Growth Marketing & Webflow
Pysae

"Qwairy gives us visibility on what was still a black box not so long ago, and allows us to prepare and monitor our GEO strategies with precision. The tool is simple, complete, and the team is responsive."

Complete AI visibility insights
Lisa Portail
Lisa Portail
Senior Webmarketing Consultant
Whitelynx

"Qwairy is an amazing tool to see whether a brand or content appears in LLMs. A real value-add and a true game changer for refining our strategy and our clients' as well."

Game changer for client strategies
Mélisande Hoarau
Mélisande Hoarau
SEO/SEA Consultant
SEO sans migraine

Coverage built for GEO workflows

Current platform coverage and starting capacity

10
AI providers
supported for monitoring
15+
AI crawlers
recognized in crawler analytics
45+
languages
available for workflows
120
free credits
no credit card required

Built for Teams Like Yours

Whether you're optimizing for search engines, growing a brand, or managing client portfolios, Qwairy adapts to your workflow.

SEO & Growth Marketers

Extend your SEO expertise to AI engines

  • Monitor brand mentions across ChatGPT, Claude, Perplexity
  • Track competitor visibility over time
  • Get actionable content recommendations
A clearer view of your AI visibility

B2B SaaS & E-commerce

Get recommended when customers ask AI

  • Identify gaps where competitors outrank you
  • Auto-generate optimized content briefs
  • Track citations and source mentions
Prioritized citation opportunities

Marketing Agencies

Scale AI visibility across your portfolio

  • Multi-client dashboards in one platform
  • White-label dashboard with your branding
  • Bulk monitoring across all brands
Centralized portfolio monitoring

Connect Your Stack

Bring in search, analytics and crawler signals. Send Qwairy insights to reporting and AI workflows.
Google Search Console

Google Search Console

Import real search queries and discover AI monitoring prompts.

Bing Webmaster Tools

Bing Webmaster Tools

Complete search performance with Bing queries, pages, CTR and positions.

Google Analytics 4

Google Analytics 4

Measure AI referrer traffic and ecommerce revenue attribution.

Piwik Pro

Piwik Pro

Privacy-first analytics for AI traffic and revenue attribution.

Matomo

Matomo

Open-source analytics with AI assistant referrer tracking.

Looker Studio

Looker Studio

Build live stakeholder dashboards from Qwairy data.

MCP Server

Expose Qwairy context to compatible AI agents and assistants.

Also connects with

Piano AnalyticsPiano Analytics
AmplitudeAmplitude
Adobe AnalyticsAdobe Analytics
Server-side Tracker
Generic HTTP API
WordPressWordPress
VercelVercel
NetlifyNetlify
FastlyFastly
Cloudflare LogpushCloudflare Logpush
Cloudflare WorkerCloudflare Worker
AkamaiAkamai
AWS CloudFront
CSV / JSON
Explore all integrations

What's the cost of AI misrepresenting your brand?

Review collected answers and trends to inform your brand monitoring work.

Collected answers

Brand context

Inspect what AI says

Visibility trends

Historical comparisons

Across selected periods

Sentiment

Brand perception

Review changes over time

10

AI engines

Monitored

Start Free

Start measuring your AI ROI today

FAQ

Frequently Asked Questions

Qwairy scores sentiment in the collected answers that mention your brand. The sentiment dashboard presents trends and competitor comparisons; perception analysis provides a separate view of associated attributes. Inspect the answers behind each view to understand their context.

Data updates as monitoring runs complete. You configure the monitoring frequency and can launch supported on-demand analyses within your credit balance. Timing depends on the selected scope and engine availability.

You can select from the supported languages and countries for your monitoring scope. Engine availability varies by country. Compare the collected answers across the markets and languages configured for your brand.

The current cockpit alerts feed and notification-channel setup are marked as coming soon. You can review visibility and sentiment trends in the dashboard and configure weekly email reports in workspace notification settings.

Yes. Competitive intelligence is a core part of Qwairy. You can add multiple competitors and see side-by-side perception comparisons - which brand AI recommends more, what attributes each brand is associated with, and how recommendation share evolves over time. The brand perception module makes this analysis easy to share with stakeholders.

Beyond monitoring, Qwairy's action center translates insights into concrete recommendations - content briefs, messaging updates, and structured data improvements that signal to AI models how your brand should be described. The page optimization module audits your key pages for AI-readiness so you can close the gap between how AI describes you and how you want to be described.

Yes. Qwairy supports team collaboration with role-based access. You can invite team members as viewers, members, or managers with appropriate permissions. This makes it easy for brand managers, content teams, and agency partners to work from the same data. See our team plans for seat and permission details.

New accounts receive 120 credits without a credit card. Use them to explore supported monitoring and analysis within the available balance. Paid Brand plans start at €79/month; credit volumes, workspace limits, and gated integrations depend on the plan.
Start with Qwairy

Ready to take control of your AI brand reputation?

Review how collected answers describe your brand and use the findings to guide your next actions.

Start FreeGet a demo

120 free credits. No credit card required.