Qwairy for Content Teams

Optimize Your Content to Get Cited by ChatGPT, Perplexity & AI Engines

Discover which content earns AI citations. Identify content gaps, optimize for AI readability, and track performance across 10 engines.

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120 free credits · No credit card required

4.7/5 on G2

Your best-performing SEO content might be invisible to AI

High-ranking pages are not guaranteed to be cited by AI. Reviewing the pages and sources cited in collected answers helps you understand where your content appears and where competitors appear instead.

AI engines can cite specific sources when answering questions. Search rankings and citations describe different observations: compare both rather than treating one as a guarantee of the other. Citation monitoring shows which pages appear in the answers you collect.

Content audits can help identify issues with structure, clarity, and technical accessibility. Use their findings to prioritize changes, then review subsequent citation data to evaluate what happened. Optimization does not guarantee a citation or a specific visibility gain.

AI-generated answers are another surface where people may encounter your content. Adding citation monitoring to your editorial workflow helps you examine that surface alongside organic search performance.

Content reporting can include rankings, AI citations, and visits attributed to AI referrers. These measures describe different parts of the journey. Review citation trends alongside connected analytics data when assessing your editorial work.

AI Content Optimization Platform for Modern Editorial Teams

Content Opportunities

Identify questions where competitors appear in collected answers and your brand does not. Prioritize these observed gaps, then use Content Studio to prepare briefs for your editorial team.

Citation Tracking

Review which pages are cited in collected answers, how often they appear, and their response context. Compare citation trends across selected engines and competitors to inform your editorial strategy.

Content Optimization

Audit selected pages for content structure, entity clarity, and technical accessibility. Review the resulting scores and recommendations to decide which page updates your team should investigate.

Gap Analysis

Compare competitor mentions and cited sources with your brand’s presence in collected answers. Use those observed gaps and source pages to prepare content briefs, then review the suggestions before creating content.

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Process

From Monitoring to Content Planning in Three Steps

01
Connect
Add your brand, select monitoring prompts and engines, and choose the pages you want to audit. The cockpit shows the results as monitoring runs complete.
02
Analyze
Review cited pages and competitor gaps in the collected answers. Filter by question, engine, or period to decide which topics your editorial team should investigate.
03
Create
Generate a brief in Content Studio from a selected opportunity, question, or source page. Review the suggested structure and writing guidance, then refine the draft with your team.

Built for Content Teams Who Need to Win in AI Search

Tools for examining citations and preparing content, from discovery to measurement

Content Opportunity Engine

Qwairy identifies questions where competitors appear in your collected monitoring answers and your brand does not. Opportunities are prioritized using the observed mention gap and competitor presence. Filter the results, then prepare a brief in Content Studio for your team to review.

Topic discovery from collected monitoring answers

Priority based on observed brand mention gaps

Content brief generation from selected opportunities or sources

Competitive gap identification - see exactly where rivals are cited and you're not

Question-level analysis to match content to conversational AI query patterns

Historical comparisons across selected periods

Source & Citation Analysis

See which of your pages and competitor pages appear in collected AI answers. Review citation frequency, response context, and trends across selected periods and engines. Use these observations to compare your citation presence with competitors.

Page-level citation tracking across selected engines

Source authority indicators for comparing cited pages

Citation trend monitoring with week-over-week and month-over-month views

Competitor source comparison and citation share benchmarking

Context analysis showing the exact queries that trigger your citations

Historical citation comparisons to investigate changes

AI Content Optimization Scoring

Get a 0–100 AI readiness score for audited pages. The calculation uses structured data, answer format, entity clarity, citability, content, and technical signals. Review the audit findings and recommendations to prioritize page updates; the score is a diagnostic indicator, not a prediction of future citations.

Page-level AI readiness score (0–100) with factor-level breakdown

Specific, ranked optimization recommendations for each page

Structure and entity clarity analysis with actionable fixes

Compare audit scores after reviewing page changes

Bulk page audit to identify the lowest-scoring content across your domain

Schema and technical accessibility checks that affect AI parsability

AI Content Optimization Scoring interface

Editorial Performance Dashboard

Review citation and visibility trends for the questions and engines you monitor. Use connected Search Console data for organic search performance and connected analytics for AI-attributed visits and configured conversions. These views support editorial reporting without establishing that a content change caused a traffic or revenue change.

Content performance trends with configurable time ranges

Topic-level citation analysis to identify your strongest content clusters

Inspect cited pages and their response context

Review citation trends alongside connected traffic data

Cross-engine performance breakdown - see which engines favor your content

CSV exports and Looker Studio on eligible plans

Editorial Performance Dashboard interface

Trusted by teams growing in AI search

Real results from real companies. See why leading brands trust Qwairy for their AI visibility.

"We went from 0% AI visibility to being mentioned in 40% of ChatGPT responses in our category - in just 45 days. Qwairy's gap analysis showed us exactly which content to create."

+40% AI visibility in 45 days

Julien Anceau

Growth Marketing & Webflow

Pysae

"Qwairy gives us visibility on what was still a black box not so long ago, and allows us to prepare and monitor our GEO strategies with precision. The tool is simple, complete, and the team is responsive."

Complete AI visibility insights

Lisa Portail

Senior Webmarketing Consultant

Whitelynx

"Qwairy is an amazing tool to see whether a brand or content appears in LLMs. A real value-add and a true game changer for refining our strategy and our clients' as well."

Game changer for client strategies

Mélisande Hoarau

SEO/SEA Consultant

SEO sans migraine

Coverage built for GEO workflows

Current platform coverage and starting capacity

AI providers

supported for monitoring

15+

AI crawlers

recognized in crawler analytics

45+

languages

available for workflows

120

free credits

no credit card required

Built for Teams Like Yours

Whether you're optimizing for search engines, growing a brand, or managing client portfolios, Qwairy adapts to your workflow.

SEO & Growth Marketers

Extend your SEO expertise to AI engines

Monitor brand mentions across ChatGPT, Claude, Perplexity
Track competitor visibility over time
Get actionable content recommendations

A clearer view of your AI visibility

B2B SaaS & E-commerce

Get recommended when customers ask AI

Identify gaps where competitors outrank you
Auto-generate optimized content briefs
Track citations and source mentions

Prioritized citation opportunities

Marketing Agencies

Scale AI visibility across your portfolio

Multi-client dashboards in one platform
White-label dashboard with your branding
Bulk monitoring across all brands

Centralized portfolio monitoring

Connect Your Stack

Bring in search, analytics and crawler signals. Send Qwairy insights to reporting and AI workflows.

Google Search Console

Import real search queries and discover AI monitoring prompts.

Bing Webmaster Tools

Complete search performance with Bing queries, pages, CTR and positions.

Google Analytics 4

Measure AI referrer traffic and ecommerce revenue attribution.

Piwik Pro

Privacy-first analytics for AI traffic and revenue attribution.

Matomo

Open-source analytics with AI assistant referrer tracking.

Looker Studio

Build live stakeholder dashboards from Qwairy data.

MCP Server

Expose Qwairy context to compatible AI agents and assistants.

Also connects with

Explore all integrations

Build your editorial decisions on observed citations

Better content strategy, not more content. Focus on what AI actually cites.

Page audits

Optimization guidance

Review content and technical signals

Citation trends

Historical comparisons

Across selected periods

Content briefs

Editorial planning

Review and refine suggestions

AI engines

Tracked

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FAQ

Frequently Asked Questions

Content audits review signals such as structure, entity clarity, citability, and technical accessibility. Qwairy reports findings and recommendations for the pages you audit. These checks support editorial decisions; they do not guarantee that an AI engine will cite a page.

The AI readiness score ranges from 0 to 100. It combines structured-data, answer-format, entity-clarity, citability, content, and technical signals from a page audit. Review the detailed findings when deciding what to change, and compare subsequent audits and citation observations separately.

Content Studio generates briefs from a selected opportunity, question, query, or source page. The brief proposes a topic, content structure, and writing guidance informed by the inputs you provide. Review the suggestions and sources with your team before drafting or publishing. Generation uses credits.

The opportunity list is based on questions where competitors appear in collected answers more often than your brand. Prioritization uses the observed mention gap and competitor presence. Filter by supported topics, tags, or engines, then decide which opportunities warrant a brief. This is not a measurement of overall AI search volume.

Review citation trends alongside connected analytics data for AI-attributed visits and configured conversions. Search Console provides organic search metrics. These observations help assess editorial performance, but Qwairy does not automatically attribute a traffic or revenue change to a particular content investment.

Qwairy can analyze accessible published pages from your website without a CMS plugin. Use supported exports in your editorial workflow, or Looker Studio on an eligible plan for custom dashboards. The audit reflects the page content retrieved when the analysis runs.

Invite team members with the available workspace roles. Access to monitoring, content creation, and settings follows those permissions. Growth and Business plans provide additional workspaces for teams managing several brands; see pricing for the current limits.

New accounts receive 120 credits without a credit card. Use the available balance for supported monitoring, analysis, and generation. Brand plans start at €79/month; credit volumes, prompt and workspace limits, and gated integrations vary by plan. Review the pricing comparison for your expected usage.

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Discover which content earns AI citations and which doesn't.