Qwairy for PR & Communications

Monitor How AI Platforms Represent Your Brand

Track brand sentiment in answers collected from supported engines such as ChatGPT, Perplexity, and Gemini. Review narrative changes with your communications team.

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120 free credits · No credit card required

4.7/5 on G2

When people ask AI about your brand, what do the answers say?

AI-generated answers can contain inaccurate or outdated brand descriptions. Reviewing these answers adds another perspective to media monitoring tools such as Meltwater and Cision and helps your team examine how the monitored engines represent your organization.

During a news cycle, AI answers may repeat descriptions or cite sources your team needs to examine. You cannot directly edit those answers. Monitoring collected responses and their sources helps you assess the context before choosing a communications response.

People can research brands through ChatGPT, Perplexity, Gemini, and other AI engines. Monitoring the engines and markets relevant to your organization helps your team understand what the collected answers say, alongside your existing media reporting.

Journalists, analysts, investors, and customers may encounter AI-generated descriptions while researching your organization. Reviewing the collected answers helps your team identify negative associations, outdated descriptions, or statements that need manual verification.

Historical sentiment and perception data provide context when your team investigates changes in how AI describes your brand. Qwairy brings these observations together to support that review; it does not guarantee early detection or prevention of a crisis.

AI Reputation Monitoring for PR & Communications Teams

Sentiment Tracking

Review sentiment in collected answers across selected engines. Compare periods and competitors, then inspect the response context to understand how your organization is described.

Weekly Monitoring Reports

Configure weekly email reports and use the cockpit to review visibility trends. Share the observations with your team when planning further investigation.

Narrative Analysis

Use perception analysis to review the attributes associated with your brand in collected answers. Compare descriptions across selected engines and competitors, then inspect the response context.

Review Changes in AI Narratives

Compare historical sentiment and perception data, then inspect the answers behind a change. Use the Action Center to organize the work your team decides to pursue.

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Start tracking your brand's AI visibility

Process

From Blind Spot to Brand Intelligence in Three Steps

01
Connect
Add your brand and competitors, then configure the questions, engines, markets, and monitoring frequency relevant to your communications work.
02
Monitor
Review sentiment, tone, and narrative attributes in the answers collected by your monitoring runs. Coverage depends on the engines and countries selected and their availability.
03
Protect
Investigate changes in the collected answers and review action recommendations or content briefs with your team before deciding how to respond.

Built for PR & Communications Teams

Every tool you need to monitor, analyze, and protect your brand narrative in the AI era

AI Sentiment Dashboard

Review sentiment scores and historical comparisons for collected answers from supported engines. Inspect the underlying responses to understand the context of changes and compare them with events your team is investigating.

Cross-platform sentiment scoring across 10 AI engines

Historical trends for comparison with events you investigate

Period comparisons to investigate sentiment changes

Benchmark your sentiment against industry and competitors

Exportable sentiment reports for executive stakeholders

Sentiment views for the languages configured in monitoring

Brand Narrative Intelligence

Go beyond mentions to understand the full narrative with perception analysis. See what attributes AI associates with your brand, what comparisons it draws to competitors, and how the narrative evolves over time - giving you the insight to proactively shape AI-generated descriptions before they calcify.

AI-generated narrative mapping and attribute tracking

Perception association clustering (what words define you)

Historical perception comparisons

Competitor narrative comparison and gap analysis

Tone and framing analysis per AI engine

Inspect associated attributes in collected answers

Cross-Engine Brand Monitoring

Monitor mentions, citations, and comparisons in answers collected from selected AI engines. Engine availability varies by country and model; configure the scope that matches your communications priorities.

Scheduled monitoring across supported engines

Full response context and citation source analysis

Source citation tracking and backlink opportunities

Country and language selection subject to engine availability

Competitor share-of-voice tracking in every engine

Custom prompt libraries for your industry and use cases

Monitoring Reports & Team Review

Review the cockpit and historical data when investigating a change in AI-generated descriptions. Configure weekly email reports and use action recommendations to organize the next steps your team chooses.

Monitoring scope configurable by brand

Weekly email reports with key metrics

Sentiment comparisons for manual investigation

Recommended response actions and content briefs

Role-based workspace access for your team

Historical answers available for review

Monitoring Reports & Team Review interface

Identify Backlink Opportunities

Find domains cited alongside competitors in collected answers and compare them with sources associated with your brand. Review available authority indicators and citation frequency to prioritize sources for further investigation.

Competitor backlink gap analysis - domains citing rivals but not you

Domain authority and relevance scoring for each opportunity

AI citation source tracking across ChatGPT, Perplexity, Gemini, and Claude

Prioritized outreach list with topic and context match

Review citation source changes over selected periods

Export-ready CSV with outreach context for your link-building team

Identify Backlink Opportunities interface

Trusted by teams growing in AI search

Real results from real companies. See why leading brands trust Qwairy for their AI visibility.

"We went from 0% AI visibility to being mentioned in 40% of ChatGPT responses in our category - in just 45 days. Qwairy's gap analysis showed us exactly which content to create."

+40% AI visibility in 45 days

Julien Anceau

Growth Marketing & Webflow

Pysae

"Qwairy gives us visibility on what was still a black box not so long ago, and allows us to prepare and monitor our GEO strategies with precision. The tool is simple, complete, and the team is responsive."

Complete AI visibility insights

Lisa Portail

Senior Webmarketing Consultant

Whitelynx

"Qwairy is an amazing tool to see whether a brand or content appears in LLMs. A real value-add and a true game changer for refining our strategy and our clients' as well."

Game changer for client strategies

Mélisande Hoarau

SEO/SEA Consultant

SEO sans migraine

Coverage built for GEO workflows

Current platform coverage and starting capacity

AI providers

supported for monitoring

15+

AI crawlers

recognized in crawler analytics

45+

languages

available for workflows

120

free credits

no credit card required

Built for Teams Like Yours

Whether you're optimizing for search engines, growing a brand, or managing client portfolios, Qwairy adapts to your workflow.

SEO & Growth Marketers

Extend your SEO expertise to AI engines

Monitor brand mentions across ChatGPT, Claude, Perplexity
Track competitor visibility over time
Get actionable content recommendations

A clearer view of your AI visibility

B2B SaaS & E-commerce

Get recommended when customers ask AI

Identify gaps where competitors outrank you
Auto-generate optimized content briefs
Track citations and source mentions

Prioritized citation opportunities

Marketing Agencies

Scale AI visibility across your portfolio

Multi-client dashboards in one platform
White-label dashboard with your branding
Bulk monitoring across all brands

Centralized portfolio monitoring

Connect Your Stack

Bring in search, analytics and crawler signals. Send Qwairy insights to reporting and AI workflows.

Google Search Console

Import real search queries and discover AI monitoring prompts.

Bing Webmaster Tools

Complete search performance with Bing queries, pages, CTR and positions.

Google Analytics 4

Measure AI referrer traffic and ecommerce revenue attribution.

Piwik Pro

Privacy-first analytics for AI traffic and revenue attribution.

Matomo

Open-source analytics with AI assistant referrer tracking.

Looker Studio

Build live stakeholder dashboards from Qwairy data.

MCP Server

Expose Qwairy context to compatible AI agents and assistants.

Also connects with

Explore all integrations

Add AI answers to your reputation monitoring

Use collected answers and historical trends to support your communications decisions.

Collected answers

Brand context

Review descriptions and sources

AI engines

Monitored

Weekly

Email reports

Brand visibility summaries

Selected markets

Monitoring scope

Subject to engine availability

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FAQ

Frequently Asked Questions

Qwairy scores sentiment in collected answers that mention your brand. The sentiment dashboard shows trends and competitor comparisons, while perception analysis provides a separate view of associated attributes. Review the underlying answers to interpret tone and context.

Monitoring data becomes available as configured runs complete. Qwairy provides sentiment and perception views for reviewing changes, but the current cockpit alerts feed is marked as coming soon. There is no guaranteed crisis-detection time; weekly email reports are available in workspace notification settings.

The cockpit alert-threshold and notification-channel features are currently marked as coming soon. Configure your monitoring questions, engines, and markets, review changes in the dashboard, and enable weekly email reports for the brand.

Qwairy can complement your media reporting with collected AI visibility and sentiment data. Use CSV/JSON exports, Looker Studio on an eligible Business or Enterprise plan, or eligible API access to build your reporting workflow. This does not imply a native connector to Meltwater or Cision.

Use supported exports for stakeholder reporting. Looker Studio is available on Business, Enterprise, and Agency Business for custom dashboards. Connected analytics provides AI-attributed visits and configured conversions alongside your visibility data.

Select from supported languages and countries to monitor the markets relevant to your organization. Engine availability varies by country. Compare the answers collected for your configured scope when reviewing regional brand narratives.

Media monitoring reviews published sources such as websites, social content, and news. Qwairy collects answers generated for the monitoring questions you configure, then analyzes brand mentions, sentiment, and cited sources. These observations complement media coverage; they do not represent every AI conversation.

New accounts receive 120 credits without a credit card. Use the available balance to explore supported monitoring and analysis. Brand plans start at €79/month; credit volumes, workspace limits, and gated integrations depend on the plan.

Start with Qwairy

Ready to Protect Your Brand Reputation in AI Search?

Review how collected AI answers describe your brand and use the findings in your communications work.