Qwairy for SEO Managers

Track Your Brand in Supported AI Engines

Monitor brand mentions in collected responses from supported models such as ChatGPT, Perplexity, and Gemini. Review GEO recommendations alongside your SEO work.

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120 free credits · No credit card required

4.7/5 on G2

Your SEO strategy has a blind spot

AI assistants can answer questions about products, services, and brands. Reviewing those responses gives SEO teams evidence about brand mentions and cited sources alongside their traditional search reporting.

An AI answer can be read without a subsequent visit to your site. Track the collected answer content separately from identifiable referral traffic so your team can examine both visibility and visits.

Category and comparison prompts can reveal how your brand appears alongside competitors. Use collected mentions, positions, and sources to identify questions that deserve a closer content review.

Traditional keyword rankings measure one signal: where your page appears on a SERP. But AI citations depend on a completely different set of factors - entity authority, content structure, source credibility, and how well your pages answer specific intents. Without a dedicated AI monitoring layer, you're flying blind on half the search landscape.

Extend your search reporting with a monitoring baseline for the AI prompts relevant to your audience. Compare consistent periods before deciding which visibility gaps to investigate.

AI Search Rank Tracking & GEO Tools for SEO Teams

Monitor AI Visibility

Track brand mentions, positions, and share of voice in collected responses from your selected supported models. Review the monitored prompts where competitors appear and your brand is absent.

Analyze Share of Voice

Benchmark your AI visibility against competitors with the analysis suite. See who ranks higher, gets cited more, and where you have gaps to fill. Sentiment breakdowns reveal not just whether you're mentioned, but whether those mentions are helping or hurting your brand perception.

Optimize for AI Readiness

Get page-level GEO scores and specific recommendations through the optimization module to make your content more citable by AI engines. Each recommendation is prioritized by estimated impact so your team can focus effort where it moves the needle fastest.

Measure AI Traffic

Keep crawler activity and human referrals distinct in the measurement suite, alongside Google Search Console and Bing Webmaster Tools. Compare their trends with visibility without presenting correlation as proof of causation.

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Start tracking your brand's AI visibility

Process

From Setup to AI Search Insights in 3 Steps

01
Connect
Add your brand and connect Google Search Console through its authorization flow. Review imported search queries and select those relevant to your AI monitoring.
02
Monitor
Review visibility scores, competitor gaps, and brand mentions from completed monitoring runs. Choose supported models, markets, and frequency within your plan and credit limits.
03
Act
Follow actionable recommendations from the action center to improve your rankings and earn more AI citations. Each recommendation links directly to the content or technical fix needed, with content briefs you can hand straight to your writing team.

Advanced GEO Features Built for SEO Professionals

Every tool you need to extend your SEO expertise into the AI search landscape - without replacing the workflows you already use

GEO Matrix & AI Visibility Tracking

Review your brand and competitor visibility in the GEO Matrix for the models and prompts you monitor. Use historical results to examine changes over comparable periods and select responses for further analysis.

Global AI visibility score aggregated across all monitored engines

Competitor benchmarking and gap analysis by engine and topic

Track ranking trends over time with full historical data

Filter by AI engine, country, language, and query intent

Export visibility reports for stakeholder presentations

Review score drops and competitor gains in the dashboard

GEO Matrix & AI Visibility Tracking interface

Prompt & Response Monitoring

Review collected responses for your selected prompts to see where your brand and competitors appear. Examine mentions, positions, and sentiment, and use the available evidence when deciding which topics to investigate.

Prompt monitoring within your plan, model, and credit limits

Full response text with brand mentions highlighted and scored

Categorize queries by intent: informational, transactional, comparison

Sentiment analysis on every brand mention - positive, neutral, or negative

Competitor mention tracking within the same responses

Export raw data for custom reporting and stakeholder presentations

Content & Page Optimization for AI Citability

Analyze selected pages for AI readiness and review the content and technical recommendations. Use these findings and content briefs to plan work with your writers and technical team.

AI readiness score and breakdown for analyzed pages

Content optimization suggestions mapped to specific AI citation factors

Technical audit for AI crawler accessibility and schema completeness

Priority scoring to focus effort on highest-impact improvements first

Side-by-side comparison with top-cited competitor pages

Content brief generation for the action center to brief writers instantly

Content & Page Optimization for AI Citability interface

AI Traffic, Crawler & Referrer Analytics

Measure the signals AI engines generate around your site. Track which AI crawlers request your content and how often, then analyze human visits from AI referrers separately from bot activity. Compare these signals with organic search and brand visibility to build an evidence-based GEO business case.

Google Search Console and Bing Webmaster Tools integration

AI crawler detection and access frequency monitoring

Referrer analytics segmented by AI platform (ChatGPT, Perplexity, etc.)

Available conversion metrics from supported analytics integrations

Page performance by AI traffic source with engagement metrics

Compare AI-referred traffic trends over time

AI Traffic, Crawler & Referrer Analytics interface

Identify Backlink Opportunities

Discover high-value domains that cite your competitors in AI-generated answers but not your brand. Surface untapped link opportunities ranked by authority, relevance, and citation frequency across all major AI providers.

Competitor backlink gap analysis - domains citing rivals but not you

Domain authority and relevance scoring for each opportunity

AI citation source tracking across ChatGPT, Perplexity, Gemini, and Claude

Prioritized outreach list with topic and context match

Review citation source changes over selected periods

Export-ready CSV with outreach context for your link-building team

Identify Backlink Opportunities interface

API, MCP & Custom Integration Access

Connect your reporting and workflows through the REST API, MCP, CSV/JSON exports, and Looker Studio. Integration access depends on your plan; notification webhooks require white-label access.

REST API with OpenAPI documentation on eligible plans

MCP access for compatible AI agents and assistants

Notification webhooks with white-label access for weekly reports and ready exports

Looker Studio dashboards on eligible plans

CSV and JSON exports for your reporting tools

Review authentication and plan access before connecting your tools

API, MCP & Custom Integration Access interface

Trusted by teams growing in AI search

Real results from real companies. See why leading brands trust Qwairy for their AI visibility.

"We went from 0% AI visibility to being mentioned in 40% of ChatGPT responses in our category - in just 45 days. Qwairy's gap analysis showed us exactly which content to create."

+40% AI visibility in 45 days

Julien Anceau

Growth Marketing & Webflow

Pysae

"Qwairy gives us visibility on what was still a black box not so long ago, and allows us to prepare and monitor our GEO strategies with precision. The tool is simple, complete, and the team is responsive."

Complete AI visibility insights

Lisa Portail

Senior Webmarketing Consultant

Whitelynx

"Qwairy is an amazing tool to see whether a brand or content appears in LLMs. A real value-add and a true game changer for refining our strategy and our clients' as well."

Game changer for client strategies

Mélisande Hoarau

SEO/SEA Consultant

SEO sans migraine

Coverage built for GEO workflows

Current platform coverage and starting capacity

AI providers

supported for monitoring

15+

AI crawlers

recognized in crawler analytics

45+

languages

available for workflows

120

free credits

no credit card required

Built for Teams Like Yours

Whether you're optimizing for search engines, growing a brand, or managing client portfolios, Qwairy adapts to your workflow.

SEO & Growth Marketers

Extend your SEO expertise to AI engines

Monitor brand mentions across ChatGPT, Claude, Perplexity
Track competitor visibility over time
Get actionable content recommendations

A clearer view of your AI visibility

B2B SaaS & E-commerce

Get recommended when customers ask AI

Identify gaps where competitors outrank you
Auto-generate optimized content briefs
Track citations and source mentions

Prioritized citation opportunities

Marketing Agencies

Scale AI visibility across your portfolio

Multi-client dashboards in one platform
White-label dashboard with your branding
Bulk monitoring across all brands

Centralized portfolio monitoring

Connect Your Stack

Bring in search, analytics and crawler signals. Send Qwairy insights to reporting and AI workflows.

Google Search Console

Import real search queries and discover AI monitoring prompts.

Bing Webmaster Tools

Complete search performance with Bing queries, pages, CTR and positions.

Google Analytics 4

Measure AI referrer traffic and ecommerce revenue attribution.

Piwik Pro

Privacy-first analytics for AI traffic and revenue attribution.

Matomo

Open-source analytics with AI assistant referrer tracking.

Looker Studio

Build live stakeholder dashboards from Qwairy data.

MCP Server

Expose Qwairy context to compatible AI agents and assistants.

Also connects with

Explore all integrations

Build an Evidence Base for GEO Decisions

Review visibility, citations, competitors, and connected traffic data against your own baseline.

Visibility

Brand mentions

Collected responses

Citations

Cited sources

Observed evidence

Competitors

Visibility gaps

Comparable prompts

Traffic

AI referrers

Connected analytics

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Start measuring your AI ROI today

FAQ

Frequently Asked Questions

SEO optimizes for Google rankings; GEO (Generative Engine Optimization) optimizes for AI recommendations. While SEO focuses on crawlability, keywords, and backlinks for traditional search engines, GEO focuses on citability, entity clarity, and content structure for AI platforms like ChatGPT, Perplexity, and Gemini. The signals are different enough that high Google rankings do not guarantee AI visibility - and vice versa. Smart teams do both, and Qwairy bridges them in one platform. Read our complete GEO guide to understand how the disciplines complement each other.

Connect Google Search Console through OAuth and select the property to analyze. Review imported search queries and use relevant questions to prepare your AI monitoring. Search performance and AI visibility remain distinct measurements to compare within a defined scope.

Qwairy analyzes collected responses for the prompts and models you select. Review mention rate, position, sentiment, and share of voice as separate indicators, and consult each view for its calculation scope. Responses can vary, so compare consistent monitoring settings and periods.

Yes. Beyond tracking your brand name, Qwairy monitors topic-level and category-level prompts - for example, "best project management software for agencies" - so you can see whether your brand appears when buyers are researching your category, not just when they search for you by name. This is often where the biggest competitive gaps are found.

Traditional rank tracking measures a URL position in search results. AI monitoring examines collected answer content, including brand mentions, positions when present, sentiment, and cited sources. Compare the metrics within their stated scope rather than treating them as a fixed search ranking.

Monitoring runs follow your configured frequency, available credits, and supported model availability. Results appear after those runs complete. Historical comparisons use the responses already collected for the relevant prompts and period.

Qwairy supports team collaboration with role-based access. Growth includes 2 workspaces and Business up to 5; agency plans go up to 20 client workspaces. Enterprise provides custom workspace capacity and SSO; discuss the scope needed for your organization. Separate agency plans address client workflows.

New accounts receive 120 free credits without a credit card. These credits let you try monitoring within the access and usage limits of the free plan. Review the pricing page for the features, prompt capacity, and integrations available at each tier.

Start with Qwairy

Ready to grow in AI search?

See where your brand appears in collected responses from supported models such as ChatGPT, Claude, and Perplexity.