How does impact scoring differ from priority scoring, and when should I use each?

Impact scoring measures only the potential visibility gain—'how much better could this make our AI presence?' Priority scoring combines impact with implementation effort to find 'quick wins.' Use impact scoring to identify your biggest opportunities and justify major investments to stakeholders with quantified ROI predictions. Use priority scoring for day-to-day execution—it helps resource-constrained teams maximize results by balancing high impact against realistic effort. The platform provides both scores so you can pursue high-impact strategic plays while also tackling high-priority tactical wins.

What makes an optimization 'high-impact' versus 'low-impact' in Qwairy's scoring system?

High-impact optimizations (scores 8-10) affect many queries with significant search volume, target commercial-intent keywords where you're currently underperforming, or address competitive gaps in high-value categories. Low-impact items (scores 1-4) might improve visibility in only 1-2 niche queries, target informational queries with minimal business value, or optimize areas where you're already performing well. Impact scoring analyzes query volume, current visibility gaps, competitive intensity, and business value to surface optimizations that move the needle on revenue-driving AI traffic.

Can impact scores help me prove GEO ROI to leadership and secure more budget?

Absolutely—impact scoring is designed for ROI justification. The platform's scores predict visibility improvements with historical accuracy data, allowing you to forecast traffic gains and revenue impact before investing resources. Present leadership with top-5 high-impact opportunities showing predicted visibility increases, estimated AI search volume, and conversion value. After implementation, track actual results against predictions to build a performance baseline. Teams using the platform's impact scoring to guide investments consistently demonstrate 3-5x ROI, making future GEO budget requests straightforward with proven, data-driven returns.

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Metrics

Impact Scoring

Quantified assessment of the expected visibility improvement from implementing a specific optimization.

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What is Impact Scoring?

Impact Scoring estimates the potential visibility gain from GEO actions: creating specific content, optimizing pages, or targeting queries. High-impact opportunities might increase visibility across many prompts or in high-value commercial queries. Low-impact items affect few queries or low-traffic topics. Impact scoring helps justify GEO investments by predicting ROI. Scores consider factors like: query volume, current competition level, content gap size, and citation likelihood. Unlike priority scoring which includes effort, impact scoring focuses solely on potential benefit.

How Qwairy Makes This Actionable

Qwairy calculates impact scores for optimization recommendations, estimating potential visibility improvements. Use impact scoring alongside priority scoring to make data-driven decisions about where to invest GEO resources for maximum return.