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Natural-language question or instruction a user submits to an LLM; in GEO, tracked prompts reveal how AI platforms talk about a brand.
A Prompt is an instruction or question formulated by a user and submitted to a language model (LLM). Unlike traditional SEO keywords which are short (2-4 words), prompts are generally complete questions in natural language, such as 'What is the best project management tool for startups?'. Tracking relevant prompts for your industry is essential to understand how LLMs talk about your brand and identify opportunities to improve your visibility.
Qwairy lets you create and manage prompts (questions) to monitor how different AI platforms respond. Organize prompts by topics and tags, and track their performance over time.
Continuous monitoring of specific queries (prompts) to measure a brand's visibility in AI responses.
Artificial intelligence model trained on vast amounts of text to understand and generate natural language.
Response an LLM generates for a given prompt; analyzing answers reveals how a brand is mentioned, positioned, and cited across AI platforms.