NEWv1.17: Audited & Actionable
Technical

Prompt

Natural-language question or instruction a user submits to an LLM; in GEO, tracked prompts reveal how AI platforms talk about a brand.

What is Prompt?

A Prompt is an instruction or question formulated by a user and submitted to a language model (LLM). Unlike traditional SEO keywords which are short (2-4 words), prompts are generally complete questions in natural language, such as 'What is the best project management tool for startups?'. Tracking relevant prompts for your industry is essential to understand how LLMs talk about your brand and identify opportunities to improve your visibility.

How Qwairy Makes This Actionable

Qwairy lets you create and manage prompts (questions) to monitor how different AI platforms respond. Organize prompts by topics and tags, and track their performance over time.

Frequently Asked Questions

Start with 20-30 core prompts, scale to 50-150 as the program matures. Cover different funnel stages and user intents, include variations (short/long, beginner/expert), and monitor how competitors appear in responses. Quality over quantity.

Monitor both branded and non-branded prompts. Branded prompts show how AI describes your brand. Non-branded category prompts reveal if you're considered in competitive contexts.

Review quarterly and add emerging themes. Monitor seasonal prompts during relevant periods. Remove underperforming prompts (no brand mentions after 3 months) and add high-value customer questions.
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