Sentiment Analysis

Sentiment Analysis is the process that produces the sentiment score: while sentiment is the resulting metric, sentiment analysis is the method used to classify how a brand is portrayed in AI responses. Modern approaches rely on LLM-based classification to label each brand mention as positive, neutral, or negative, often with a confidence level, and can score sentiment per mention or aggregated per answer. Running this analysis continuously across monitored prompts surfaces problematic perceptions early, so you can adjust your content and reputation strategy before negative framing becomes entrenched.