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Techniques aimed at improving a website's ranking in traditional search engine results.
SEO (Search Engine Optimization) is the practice of optimizing websites to improve their ranking in the results pages (SERPs) of search engines like Google or Bing. It includes technical optimization (speed, structure), content (keywords, relevance), and authority (backlinks). While still relevant, SEO faces new challenges with the emergence of AI search engines that generate direct answers rather than lists of links.
Qwairy helps improve your SEO indirectly through GEO. By optimizing for AI citations, you create better content with data, structure, and authority signals that also benefit traditional SEO rankings.
Text file placed at the root of a website to indicate to indexing robots which pages to explore or avoid.
Optimization strategy that focuses on meaning, context, and conceptual relationships rather than exact keyword matching.