How does Content Opportunities determine priority scoring?

Priority is assigned automatically based on Brand Gap percentage. 100% Brand Gap (competitors appear in every response without you) = High Priority. 50-99% Brand Gap (competitors dominate but you appear occasionally) = Medium Priority. 1-49% Brand Gap (you appear less than competitors) = Low Priority. This ensures the most impactful visibility gaps always surface first.

What's the difference between Brand Gap and Source Gap?

Brand Gap measures how often competitors appear in AI responses without your brand being mentioned. It reveals visibility gaps in competitive positioning. Source Gap measures how often your sources are cited compared to competitor sources. It reveals content authority gaps. Together, they show both who is winning the conversation and what content drives their authority.

How does one-click brief creation work with Content Studio?

When you click "Create Content" on any opportunity, the system automatically transfers the prompt text, gap percentages, competitor sources, and citation sources to Content Studio. A brief is generated with competitor content pre-loaded for analysis, strategic positioning based on gap context, and all necessary intelligence to create content specifically designed to close the identified gap.

Can I filter opportunities by specific AI platforms?

Yes. Content Opportunities supports filtering by provider (ChatGPT, Claude, Perplexity, Gemini, etc.). This reveals platform-specific gaps. You might have strong visibility on Claude but major gaps on ChatGPT, requiring targeted content strategies. Each opportunity also shows provider breakdown so you understand which AI platforms contribute to each gap.

Is Content Opportunities available in my plan?

Yes. Content Opportunities is available in all Qwairy plans, from Starter to Enterprise. All users have access to automatic gap detection, mathematical priority scoring, competitor intelligence, source analysis, and one-click Content Studio integration.

Content Opportunities

Gap Analysis

Brand Gap

Source Gap

Content Strategy

Competitive Analysis

Mathematical Prioritization

Content Intelligence

Strategic Content

GEO Strategy

Content Opportunities: Automatic Gap Analysis That Tells You Exactly What Content to Create

Nicolas Ilhe•October 14, 2025•Updated Dec 21, 2025•9 min read•

Feature Highlights

Why Content Opportunities delivers strategic clarity: dual gap analysis with mathematical scoring, automatic competitor intelligence, and seamless Content Studio integration. No more guessing what content matters most.

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