What is the GEO Matrix in Qwairy?

The GEO Matrix is a heatmap that maps your topics against AI providers, showing color-coded visibility scores from 0 to 100. Switch between Topics, Tags, Funnel, and Prompts views, and click any cell to see a detailed breakdown with competitors, sources, and trend sparklines.

What is the MCP Server integration?

The MCP (Model Context Protocol) Server exposes 17 tools via OAuth 2.1 with PKCE, letting you connect Qwairy data to Claude Desktop, VS Code Copilot, Cursor, and other MCP-compatible AI tools. Available on Growth plan and above.

How do Advanced Filters and Saved Lists work?

A unified filter bar (Providers, Topics, Tags, Period) appears on every dashboard page. Filters persist across navigation and sync to the URL for easy sharing. You can save filter combinations as named lists with specific providers, topics, tags, and time periods. Lists are stored in your workspace, and the active list is automatically detected when you reload the page. The Performance page combines these global filters with its own page-specific controls for competitor, funnel stage, and prompt.

What is the Export Hub?

The Export Hub is a centralized page to manage all your data exports. Exports run asynchronously in the background, generating both CSV and XLSX files automatically. You can select a time period (7d, 30d, 90d, all time, or custom range), track export progress in real-time, download completed files, and receive an email notification when your export is ready. Files are available for 30 days.

What changed in the competitor detail page?

The competitor detail page is now organized into 4 tabs: Overview (stats and proximity analysis), Evolution (daily metrics charts with trend indicators), Sources (source domains and top pages), and Mentions (paginated mentions table). Tab state is stored in the URL for easy sharing.

How does competitor comparison work?

The Compare tab on the Overview page lets you select 2 to 10 competitors and get five layers of analysis. A detailed comparison table with 11 metrics including Source Citations, Citation Rate, and Source Pages. A brand positioning scatter chart with freely configurable X and Y axes across 11 metrics. An asymmetric competitor overlap matrix that shows, for each pair, how often one brand appears when the other is mentioned in AI responses — revealing who competes head-to-head and who occupies a different niche. An evolution line chart with 6 switchable metrics and per-competitor toggles. A breakdown card with 5 tabs (Providers, Topics, Tags, Funnel, Prompts) and 8 switchable metrics, sorted by your brand performance by default.

How does Enterprise SSO work?

Enterprise teams can configure OIDC Single Sign-On from Team > SSO. Add your Identity Provider details (Okta, Azure AD, Google Workspace, etc.), verify your company domains via DNS TXT record, and team members will be redirected to your IdP on login. New users are automatically provisioned with the role you define.

Product Update

Qwairy v1.15

GEO Matrix

MCP

Model Context Protocol

Bing Webmaster Tools

Export Hub

Async Exports

Advanced Filters

Saved Lists

SSO

Enterprise SSO

Competitor Compare

Competitor Evolution

Competitor Favorites

Qwairy v1.15: Compare & Filter Your AI Visibility

Nicolas Ilhe•February 9, 2026•Updated Feb 22, 2026•8 min read•

Product Updates

Head-to-head competitor compare with 11 metrics, advanced filters with saved lists across every page, plus GEO Matrix, MCP, and more.

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