How is Insights Platform different from other analytics tools?

Traditional analytics display data without context or recommendations. Insights Platform transforms data into strategic intelligence through four integrated modules analyzing brand perception, products, search patterns, and providing AI-powered recommendations. Every metric includes competitive context, priority scoring, and specific next steps. It's built specifically for AI platform intelligence, not generic web analytics.

What is the Performance Score and how is it calculated?

The Performance Score (0-100) analyzes visibility percentage, competitive positioning strength, content coverage across funnel stages, source authority, and technical optimization. It's calculated from thousands of data points across all major AI platforms. The score determines your maturity tier (Starting Out through Excellent) and adapts recommendations accordingly.

How does Shopping Intelligence work?

Shopping Intelligence automatically extracts product mentions from AI responses across platforms. It captures product names, descriptions, images, ratings, reviews, and purchase options. The system detects shopping intent signals, analyzes competitive product positioning, and tracks which products get recommended in what context. Works across ChatGPT, Claude, Perplexity, Gemini, and all other major AI platforms.

What are query fan-outs in Search Intelligence?

Query fan-outs are the variations AI platforms generate when researching a topic. If a user asks "best CRM for startups," the AI might search "CRM tools small business," "startup CRM solutions," "affordable CRM software," and dozens of related queries. Search Intelligence captures these patterns to reveal hidden keyword opportunities traditional research misses.

Is Insights Platform available in my plan?

Yes. Insights Platform is available in all Qwairy plans, from Starter to Enterprise. All users have access to Brand Perception Analysis, Shopping Intelligence, Search Intelligence, and AI-powered Recommendations.

Insights Platform

Brand Intelligence

Multi-Dimensional Intelligence

Shopping Intelligence

Search Intelligence

Query Fan-Outs

Performance Scoring

Brand Perception

Shopping Insights

AI Recommendations

Insights Platform: Multi-Dimensional Brand Intelligence That Drives Strategy

Nicolas Ilhe•October 14, 2025•Updated Dec 21, 2025•

10 min read

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Feature Highlights

Why Insights Platform delivers actionable intelligence: 4 integrated modules analyzing brand perception, product mentions, search patterns, and personalized recommendations with performance scoring.

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