Qwairy v1.11: Where AI Gets Its Information About Your Brand

Until now, AI visibility tools answered one question: "Is my brand mentioned?"

That's not enough anymore.

You need to know where AI gets its information. Which Reddit threads is it reading? Which YouTube videos does it trust? Which e-commerce platforms does it recommend? Which authority sites shape its perception of your brand?

Because once you know the sources, you can influence them.

v1.11 is built on this principle. Four intelligence modules that reverse-engineer AI knowledge — showing you exactly where to focus your efforts.

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The Shift: From Outputs to Inputs

Traditional AI visibility tracking works backwards. You see the output (a mention), but not the input (why AI chose to mention you).

v1.11 flips this.

This is the difference between monitoring and intelligence.

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Social Intelligence: AI Cites Conversations, Not Just Websites

Reddit threads, YouTube videos, and community discussions are becoming primary AI sources.

When a user asks ChatGPT "best project management tool for startups," it doesn't just pull from corporate websites. It pulls from r/startups discussions, YouTube comparisons, Hacker News threads.

Social proof is becoming AI proof.

The New Playbook

A single authentic Reddit thread can generate more AI citations than a year of content marketing.

10+ Platforms Tracked

Communities: Reddit, Hacker News, Stack Overflow, Quora, Product Hunt, Discord

Video & Social: YouTube, Twitter/X, LinkedIn, TikTok

For each platform, you see which specific communities, channels, or accounts are being cited — not just "Reddit" but "r/productivity with 47 citations, average position 2.3, primarily cited by Perplexity."

Community-Level Data

Different AI providers trust different communities. Perplexity heavily cites Reddit. Gemini favors YouTube. Knowing which provider cites which community shapes where you invest your time.

Where do I rank vs my competitors?

Compare your AI visibility against top competitors in your space. See who's being recommended, how often, and why. Get actionable insights to win more recommendations.

Compare

Social Opportunities

Social Intelligence identifies prompts where competitors get cited from social sources but you're absent.

If r/projectmanagement consistently cites Notion and you're not mentioned there, the opportunity isn't another blog post — it's authentic engagement in that specific community.

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Shopping Intelligence 2.0: AI Picks Stores, Not Just Products

When someone asks "best wireless earbuds," AI recommends products and where to buy them.

"You can find the Sony WH-1000XM5 on Amazon for $349 or at Best Buy for $329."

AI is making store recommendations. And those recommendations affect your margins, your brand perception, and your customer relationship.

Why This Matters More Than You Think

If AI consistently recommends your product from Amazon but never from your direct site:

• You lose margin to Amazon's cut
• You lose the customer relationship
• You lose upsell opportunities
• Your brand becomes "that Amazon product"

Shopping Intelligence shows you which stores AI favors — so you can decide if that's the right strategy or if you need to change it.

Store Distribution

If your direct site barely appears while competitors' direct sites dominate, they've optimized something you haven't. Now you know to investigate their product pages, their schema markup, their content strategy.

Shopping Opportunities

Every shopping prompt is analyzed for competitive gaps:

A "Very High" priority is a prompt where AI recommends competitors and ignores you. That's not a branding problem — it's a visibility problem you can fix.

Competitor Products

On any competitor page, you now see which of their products AI recommends and from which stores. Understand their product-level visibility, not just brand-level. If their flagship product appears from 5 different stores while yours only appears from Amazon, that's a gap worth investigating.

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Backlink Opportunities: The Sources AI Trusts (+32 new marketplaces)

AI platforms weigh authority. A link from a site AI cites constantly is 10x more valuable than a link from a site AI ignores.

Backlink Opportunities identifies the difference.

Source Extraction

Every source in every AI response is extracted and analyzed. For each source, you see your presence versus competitors:

TechCrunch cites your competitors but not you? Forbes mentions them but not you? Those are priority targets — not for SEO, for AI visibility.

What are AI platforms saying about me?

Monitor every mention across ChatGPT, Claude, Perplexity and more. See real conversations, sentiment analysis and competitive positioning. Track your AI reputation 24/7.

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32+ Marketplaces, Best Prices

Once you identify high-value sources, you need links from them. We aggregate real-time pricing from 32+ backlink marketplaces:

Ereferer, Getfluence, Soumettre, Develink, Paperclub, Boosterlink, Linkbroker, WhitePress, Lemmilink, PRNews, Collaborator, Bulldoz, MisterGoodLink, Prensalink, Growwer, Unancor, and more.

Marketplace agnostic. We don't favor any platform. Same source might cost €150 on one marketplace and €400 on another. You see all options, sorted by price, and pick the best deal.

Source Detail Pages

Click any source for complete intelligence:

• Citation history — Every prompt where this source appears
• Provider breakdown — Does ChatGPT cite it? Perplexity? Claude?
• Stability score — Consistent citations or volatile?
• Competitor analysis — Who else gets cited from this source?
• Marketplace availability — All platforms offering links, sorted by price
• Brand mention check — Does this source already reference you?

The Trifecta for Backlink ROI

Prioritize sources that hit all three:

1. High AI citation frequency — AI actually uses this source
2. Competitor presence, you absent — Gap you can close
3. Available at good price — Practical to acquire

That's the formula for backlinks that actually move AI visibility.

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Brand Perception: How AI Describes You

You might have 70% visibility. But what is AI actually saying?

That's visibility working against you. High mention rate, negative positioning.

Brand Perception measures the qualitative dimension — not just whether AI mentions you, but how it describes you, and whether that aligns with your positioning.

Define Your Attributes

What are the 5-10 key messages you want AI to convey? Define them, then track which land and which don't:

Now you know exactly which messages are landing and which need work.

Monthly Snapshots

Each month, a comprehensive analysis: sentiment score, alignment score, SWOT analysis, provider breakdown, theme analysis.

If ChatGPT describes you as "innovative" but Claude says "traditional," that's not random — they're drawing from different sources, weighting different signals. Brand Perception shows you these gaps so you can address the root cause, not just the symptom.

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Other Improvements

Technical Analysis — AI Readiness Score (0-100) measuring robots.txt, llms.txt, sitemap. See which crawlers (GPTBot, ClaudeBot, PerplexityBot) can access your content. Generate llms.txt in one click.

Prompts Redesign — Better filtering, visibility scores per prompt, new Persistence Score measuring response consistency. Stable 50% visibility beats erratic 70%.