Provider Comparison

Compare AI providers across citation volume, source diversity, search queries, and a multi-dimensional strategy radar.

Updated Weekly

Citation volume measures the average number of sources each provider includes per response. Higher volume means more references for users to explore.
Source diversity tracks how many unique domains each provider cites on average — a proxy for whether the provider draws from a broad or narrow set of sources.
The strategy radar compares providers across 5 dimensions: citation volume, source diversity, web search rate, shopping integration, and social citation usage.

Strategy Radar

Compare providers across 5 key dimensions, normalized to 100.

#	Provider	Avg Citations	Source Diversity	Web Search	Shopping	Social
1	ChatGPT	40.9	91.4	46.2	80	47.7
2	Perplexity	33.1	36.8	100	0	100
3	Gemini	10	26.1	0	0	35.8
4	AI Overview	32.7	36.9	0	0	98.8
5	AI Mode	60.3	57.6	0	0	99.2
6	Copilot	11	16.2	0	0	83.7
7	Grok	100	100	100	0	100

Citations per Response

Average number of sources cited by each AI provider.

#	Provider	Avg Citations
1	Grok	30.1
2	AI Mode	18.2
3	ChatGPT	12.3
4	Perplexity	10.0
5	AI Overview	9.8
6	Copilot	3.3
7	Gemini	3.0

Source Diversity

Average number of unique sources per response — higher means more diverse citations.

#	Provider	Avg Unique Sources
1	Grok	24.3
2	ChatGPT	22.2
3	AI Mode	14.0
4	AI Overview	9.0
5	Perplexity	8.9
6	Gemini	6.3
7	Copilot	3.9

Search Query Fan-Out

How many web search queries each provider generates per response.

#	Provider	Avg Queries
1	Grok	4.5
2	ChatGPT	2.0
3	Perplexity	1.1

Citation Types Breakdown

AI Feature Trigger Rates

Back to All Reports

Turn These Insights Into Action

Apply this data to your own brand. Detect untapped citation opportunities, monitor your AI visibility, and find actionable ways to get recommended by AI search engines.