Track how different source types (media, forums, social, educational) are cited over time and by each AI provider.
Breakdown of citation source types in AI responses.
How source type proportions evolve over time.
| # | Source Type | Share |
|---|---|---|
| 1 | Commercial | 50.1% |
| 2 | Media | 19.3% |
| 3 | Other | 8.9% |
| 4 | Educational | 6.5% |
| 5 | Social | 5.8% |
| 6 | Institutional | 4.5% |
| 7 | Blog | 4.3% |
| 8 | Forum | 0.7% |
What proportion of each source type each AI provider cites.
| # | Provider | BLOG | COMMERCIAL | EDUCATIONAL | FORUM | INSTITUTIONAL | MEDIA | OTHER | SOCIAL |
|---|---|---|---|---|---|---|---|---|---|
| 1 | ChatGPT | 7.2% | 44.4% | 5.4% | 0.5% | 3.3% | 31% | 6.6% | 1.6% |
| 2 | Perplexity | 5.6% | 50% | 5.8% | 0.3% | 4.1% | 14.7% | 11.4% | 8.1% |
| 3 | Gemini | 4.7% | 69.5% | 1.5% | 0% | 7.1% | 12.8% | 1.1% | 3.2% |
| 4 | AI Overview | 1.9% | 63% | 3.3% | 0.6% | 4.8% | 12.5% | 6.2% | 7.6% |
| 5 | AI Mode | 2.3% | 63% | 1.6% | 1.1% | 3.3% | 14.9% | 9% | 4.8% |
| 6 | Copilot | 8.2% | 48.9% | 6.4% | 1.1% | 4.6% | 19.2% | 11.2% | 0.4% |
| 7 | Grok | 2.4% | 43.9% | 10.7% | 0.9% | 5.4% | 17.9% | 10% | 8.8% |
