Who does AI think you compete with? A proprietary metric that tells you.
Measure how closely AI associates your brand with each competitor.
120 credits free. No credit card required.
The problem
Being on the same list as Competitor X can be great or terrible depending on positioning. Most monitoring only counts mentions: high volume with low differentiation is invisible churn. You need a metric for how AI thinks about your substitutability.
What it does
Proximity Score quantifies how tightly AI engines cluster your brand with each competitor. Derived from co-mention frequency, topic overlap and response structure. A high score means AI treats you interchangeably. A low score means you are mis-positioned.
Inside the feature
- Proprietary 0-100 proximity metric
- Per-competitor, per-topic, per-engine
- Temporal evolution (clustering drift)
- Actionable: identify repositioning opportunities
Why Qwairy is different
Most tools
Show only mention counts.
Qwairy
Measure how closely AI clusters you with each competitor (0-100 score).
Most tools
Aggregate positioning data.
Qwairy
Per-topic proximity reveals where you are interchangeable vs differentiated.
Most tools
Single-point-in-time snapshots.
Qwairy
Weekly proximity drift tracking to catch perception shifts.
How it works
Establish a baseline
Qwairy calculates proximity scores with your top 10 competitors at onboarding. Zero setup on your side.
Track drift
Scores update weekly. A rising score with a given competitor means AI is treating you more interchangeably over time.
Act on the trend
Use topic-level proximity to pick differentiation angles for content, PR or positioning work. Re-measure after the effort.
Use cases
Repositioning baseline
Measure your proximity score with three competitors before a rebrand. Track the score quarterly to prove repositioning lift.
Defend category ownership
Score rising against a new entrant means AI is starting to treat you interchangeably. Counter with category-defining PR before the perception sets.
Topic-level differentiation
You are close to Competitor Y on pricing prompts but differentiated on enterprise prompts. Focus content on the high-proximity topics.
Frequently Asked Questions
Common questions about Competitor Proximity Score.
Ready to unlock Competitor Proximity Score?
Start free with 120 credits and the full feature set. No credit card required.