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Metrics

Citation Rate

Percentage of relevant prompts for which your brand or site is cited as a source.

What is Citation Rate?

The Citation Rate measures the proportion of relevant questions for your domain where your brand or site is actually cited. For example, if you track 100 prompts in your industry and you are cited in 25 responses, your citation rate is 25%. This metric is essential for evaluating your perceived authority and the effectiveness of your GEO strategy over time.

How Qwairy Makes This Actionable

Qwairy calculates your citation rate by tracking how many of your monitored prompts result in brand mentions or source citations. Monitor this KPI to measure your GEO effectiveness.

Frequently Asked Questions

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