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Percentage of relevant prompts for which a brand or its site is cited as a source.
The Citation Rate measures the proportion of relevant questions for your domain where your brand or site is actually cited. For example, if you track 100 prompts in your industry and you are cited in 25 responses, your citation rate is 25%. This metric is essential for evaluating your perceived authority and the effectiveness of your GEO strategy over time.
Qwairy calculates your citation rate by tracking how many of your monitored prompts result in brand mentions or source citations. Monitor this KPI to measure your GEO effectiveness.
Measure of the frequency and quality with which a brand appears in AI responses across platforms and models.
Continuous monitoring of specific queries (prompts) to measure a brand's visibility in AI responses.
Reference to a URL or website as a source of information in an AI response.
Practice of systematically tracking where, how often, and in what context a brand or its content is cited in AI responses.