How many competitors should I track in my GEO strategy?

Track 5-10 direct competitors actively. Include: 2-3 market leaders (benchmark targets), 2-3 peers (your competitive set), 1-2 emerging challengers (threats). Don't track every possible competitor—focus on those frequently appearing in AI responses. The platform automatically extracts competitors from responses, often revealing surprising competitive relationships you hadn't considered.

What if AI mentions competitors more than my brand?

Normal for most brands—market leaders dominate mentions. Focus on: 1) Winning specific niches where you have advantages ('best CRM for freelancers'), 2) Increasing mention frequency over time (track trends, not absolutes), 3) Improving positioning when mentioned (positive sentiment, earlier position). You don't need to out-mention leaders everywhere, just where it matters for your business.

Should I name competitors in my content to increase AI visibility?

Yes, strategically. Comparison content ('Brand A vs. Brand B') and alternative pages ('Alternatives to [Competitor]') drive high-intent searches and AI citations. Be fair and fact-based—biased comparisons hurt credibility. LLMs favor balanced, comprehensive comparisons. Analytics help identify which competitor comparisons drive the most valuable traffic and citations.

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Competitor Mention

Appearance of a competitor in an LLM response alongside your brand.

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What is Competitor Mention?

A Competitor Mention occurs when an LLM mentions one or more competing brands in a response to a prompt related to your industry. Analyzing these mentions helps understand your competitive positioning: who your main competitors are according to LLMs, in what order they are mentioned, how they are described, and what strengths of theirs are highlighted. This analysis is essential for identifying gaps in your strategy and differentiation opportunities.

How Qwairy Makes This Actionable

Qwairy automatically extracts and tracks competitor mentions from AI responses. See which competitors appear alongside your brand, how often they're mentioned, and in what context.