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Microsoft's AI assistant integrated across Windows, Edge, Bing, and Microsoft 365, combining web search with conversational AI.
Microsoft Copilot is an AI assistant deeply embedded in Microsoft's ecosystem: Windows, Edge browser, Bing search, and the Microsoft 365 productivity suite. Powered by OpenAI's models with Bing search integration, Copilot reaches users across work and personal contexts. With approximately 33 million monthly active users and rapidly accelerating adoption, Copilot represents a critical GEO channel because it surfaces AI-generated answers directly within the tools professionals use daily for work, research, and decision-making.
Qwairy monitors Microsoft Copilot responses to track your brand visibility within the Microsoft ecosystem. Compare how Copilot represents your brand versus standalone ChatGPT, since Copilot's Bing integration often produces different citation patterns.
Artificial intelligence model trained on vast amounts of text to understand and generate natural language.
Company that builds and operates a language model or AI platform, such as OpenAI, Anthropic, or Google.
Conversational assistant developed by OpenAI, based on GPT models.
Search engine that uses language models to generate conversational responses rather than lists of links.