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Reference to a URL or website as a source of information in an AI response.
A Source Citation occurs when an LLM (particularly RAG systems like Perplexity or ChatGPT Search) references your website as a source of information, usually with a clickable link or footnote. Source citations can generate referral traffic and strengthen your domain's authority. They are particularly important for news, research, and educational content sites.
Qwairy detects and tracks source citations in AI responses, particularly from RAG-based systems like Perplexity. Monitor which of your pages are being cited and by which providers.
Explicit appearance of a brand name in an AI response, distinct from a linked source citation.
Incoming links from other websites pointing to a site, signaling authority to search engines and to AI systems deciding which sources to cite.
Human website sessions referred by AI platforms, analyzed separately from automated crawler occurrences.
A measure of how likely a piece of content is to be selected, referenced, or cited by an LLM when generating a response.