Top 17 Generative Engine Optimization Tools To Try in 2025

Traditional SEO is no longer enough. As AI-powered search engines like ChatGPT, Perplexity, and Gemini become primary sources of information, Generative Engine Optimization (GEO) is emerging as the new frontier.

To stay visible in AI-generated answers, brands must adapt their content, monitor their presence across LLMs, and rethink their search strategies. In this guide, we've handpicked 17 GEO tools that are helping marketing and SEO teams optimize for the age of AI search.

Let's start with one of the most promising platforms in this space: Qwairy.co.

👉 TL;DR — Our Top Picks for Generative Engine Optimization (GEO) Tools in 2025:

1. Qwairy – All-in-one GEO suite for brands optimizing AI visibility across LLMs (ChatGPT, Perplexity, Gemini…).
2. Otterly.AI – Excellent for real-time GEO monitoring and sentiment analysis.
3. Athena HQ – Enterprise-grade with deep AI benchmarking and action insights.
4. Profound – Strong visibility, sentiment, and prompt tracking for large SEO teams.
5. Rankscale – Great for audit + optimization workflows, suited for marketing teams.
6. Peec AI – Visual dashboards and multi-language GEO tracking.

✅ Top GEO Tools at a Glance (Free & Paid Options)

Qwairy - The ultimate choice for your GEO Strategy

Qwairy.co is one of the most advanced platforms for Generative Engine Optimization (GEO).

It enables companies to monitor mentions across LLMs like ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews, and optimize content to secure visibility in generative responses.

Key Features

• AI Visibility Monitoring: Tracks brand mentions, impressions, and traffic from LLMs and AI-powered search overviews.
• Strategy Dashboard: Offers prioritized action items, technical SEO audits (robots.txt, llms.txt), backlink suggestions, and conversational query discovery

• Backlink & Citation Opportunities: Identifies high-impact backlink targets and citation likelihood for AI platforms
• Reporting & ROI Measurement: Measures visibility gains, impressions, and conversion uplift attributable to GEO efforts
• Log File Analysis: Detects crawl activity from LLM bots (e.g., GPTBot, PerplexityBot, ClaudeBot) and surfaces crawl frequency, depth, and status codes.
• Google Search Console Integration: Syncs directly with your GSC account to extract high-intent queries and Regex patterns to identify LLM-like questions.
• Multi language and Country Support: +150 countries supported by the platform.

Pros

• Complete GEO + SEO suite in a single platform.
• One of the few tools offering LLM bot log analysis.
• One of the few tools with proactive strategy suggestions based on your brand's LLM positioning gaps.
• Broad LLM model support, including real‑time engines (OpenAI, Claude, Perplexity, Gemini) and AI overviews.
• Transparent credit‑based pricing with scalable plans to suit diverse needs.
• Native GSC integration and advanced Regex filters for question-based queries.
• Free Robots.txt and llms.txt generator
• Built by Ex- SEO at Skyscanner and experienced founders

Cons

• Credit limits may cap usage for high‑volume brands—additional packs or plans may be required.
• Some features (e.g., advanced analytics) are locked behind higher‑tier subscriptions.

Pricing (monthly, excl. VAT)

• Enterprise: Unlimited credits, custom integrations, white‑label, SLA, premium support.

Perfect for : Digital Agency, Online Brands, Head of SEO..

2. Otterly.AI

Otterly.AI is a dedicated GEO monitoring platform that tracks your brand's visibility, link citations, and sentiment across major AI-driven search experiences like ChatGPT, Perplexity, and Google AI Overviews.

Key Features

• AI Search Visibility Tracking: Monitors brand mentions and LLM-generated citations across leading platforms
• Sentiment & Citation Analysis: Understands the tone and depth of mentions, plus which of your pages are used as sources
• Prompt Generation & Monitoring: Converts SEO keywords into AI-style prompts for tracking their performance
• Automated Reports & Alerts: Weekly summaries with visibility fluctuations, sentiment shifts, and new citations

Pros

• Intuitive UI praised by multiple G2 users for easy onboarding and real-time alerting
• Broad AI coverage with support for ChatGPT, Perplexity, and Google AI, plus sentiment insight
• Real-time mention alerts help marketing teams detect and respond to shifts promptly
• Great for mid-sized teams seeking clarity in AI search analytics.

Cons

• Limited optimization tools: Focuses on monitoring and insights rather than content creation or technical SEO enhancements
• Prompt cap restrictions: Entry-level plan limits to around 10 prompts/month, which can restrict scale
• Does not track newer LLMs like Gemini or Claude yet

Pricing (USD, billed monthly/annually)

• Lite – $29/mo: 10 AI search prompts, tracking across 3 platforms, weekly reports .
• Standard – $189/mo: Enables 100 prompts + expanded alerts/reports
• Pro – $989/mo: Up to 1,000 prompts, priority support, and white‑label reporting

Athena HQ

AthenaHQ is a robust Generative Engine Optimization (GEO) platform, created by ex-Google Search and DeepMind engineers. It analyzes over 3 million real-world AI responses to map where brands are cited—and provides fast, actionable insights to improve visibility across ChatGPT, Perplexity, Gemini, Claude, Google's AI, and more

Key Features

• 360° AI visibility dashboard (Olympus) shows brand share-of-voice, GEO scores, top-performing prompts, and sources
• AI-Generated Action Center delivers content outlines and recommendations to boost citation likelihood in LLM responses
• Competitor benchmarking to compare AI-search visibility across industry rivals.
• Sentiment & source tracking, helping brands see tone and identify which publications LLMs rely on.
• Founders with deep expertise: co-founders include former Google and DeepMind engineers backed by Y Combinator and $2.2M funding
• Enterprise-grade support: multi-team dashboards, white-glove onboarding, SAML SSO, and dedicated specialists for larger clients

Pros

• Rapid, intelligent GEO insights and AI-generated action plans save operational time .
• Premium-level competitor and sentiment analytics.
• Backed by world-class engineering experience in search & AI.
• Real-world results: one reviewer reported "10× increase in referrals from ChatGPT" using AthenaHQ's content suggestions

Cons

• Positioned as a premium, enterprise-level solution—cost may deter smaller organizations.
• No publicly disclosed basic tier; pricing pushes gold-plated features from the get-go.
• Complexity: rich feature set can require onboarding time for non-technical marketing teams.

Pricing

• Growth: ≈ $545/month (annual billing)
• Enterprise: from $2,000+/month (custom quotes, full GEO pack, onboarding, support)
• Custom: White-glove enterprise option (multi-domain, SSO, specialists) .

Profound

Profound is an enterprise-grade Generative Engine Optimization (GEO) platform focused on revealing how brands appear in AI-powered search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. It surfaces your visibility share, citation frequency, sentiment, and AI search volume trends in real‑time

Key Features

• AI Search Visibility: Tracks mention frequency and share-of-voice in major LLMs, showing where your brand ranks in AI responses
• Citation & Source Analysis: Identifies which pages and publications are influencing AI model outputs
• Sentiment & Position Scoring: Analyzes tone nuances and where in the AI answer your brand is featured
• Prompt Suggestion Engine: Recommends prompts to target based on gaps in AI-generated Q&A visibility
• Agent & Crawler Insights: Monitors how AI bots crawl your site, with crawl logs and depth analytics
• Traffic Attribution: Connects AI search interactions to GA4 to show real conversion value

Pros

• Comprehensive AI visibility and sentiment intelligence paired with actionable optimization tools.
• Ideal for enterprises and agencies focused on maximizing brand presence across AI search.
• Real-time analytics and conversation prompts empower proactive content strategies.
• Backed by strong security (SOC 2) and enterprise integrations

Cons

• Premium pricing (~$499/month) — may exceed budgets of small businesses
• GEO is an evolving field; results can vary as LLM models update
• No standalone content optimization—still requires humans to enact recommended actions.

Pricing

• Standard – $499 / month
• Enterprise – Custom packages for multi-domain, high-volume use cases.

Rankscale

Rankscale is an all-in-one Generative Engine Optimization (GEO) tool that helps brands track, analyze, and optimize visibility across AI search engines—including ChatGPT, Perplexity, and AI Overviews. Designed for marketers and SEO teams, it combines performance monitoring with hands-on content optimization insights

Key Features

• AI Visibility Audits: Evaluate how AI models interpret your content to identify gaps and optimization opportunities
• Prompt Performance Tracking: Simulate queries across multiple LLMs and track how your content ranks against competitors
• On‑Page AI Optimization: Offers suggestions tailored for AI visibility—like entity mentions and summary strength—drawing parallels to SEO-style page reports
• Citation & Sentiment Monitoring: Observe which brand mentions and sources are cited by AI, along with sentiment trends
• Competitive Benchmarking: Compare your AI visibility metrics and LLM performance against competitors

Pros

• Comprehensive GEO suite: Combines monitoring, simulation, and on-page optimization in one tool.
• Multi-model support: Works across major LLMs including ChatGPT, Gemini, Claude, Perplexity, and Google AI
• Enterprise-ready: Built with enterprise-level functionality, including dashboards and detailed reporting

Cons

• Doesn't include built-in content editing tools—teams must apply insights manually.
• Credit constraints may impact high-volume usage.

Pricing

• Essential – €20/month (120 credits): 10 web audits, up to 480 AI responses.
• Pro – €99/month (1,200 credits): 50 web audits, 25 brand dashboards, up to 4,800 AI responses, team workspace, raw exports.
• Enterprise – €780/month (12,000 credits): 200 audits, 100 dashboards, up to 48,000 responses, unlimited seats.
• Custom plans also available with flexible credit top‑ups.

Peec

Peec AI is a Berlin-based, VC-backed AI search analytics tool purpose-built for marketing leaders and SEOs aiming to monitor, benchmark, and improve brand visibility across generative AI platforms, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

Key Features

• Cross‑model visibility tracking: Daily monitoring of brand mentions, share-of-voice, and position scores across multiple LLMs
• Source & citation mapping: Identifies which of your pages are being cited and how influential they are in AI-generated responses
• Sentiment analysis: Measures the tone of brand references—positive, negative, or neutral
• Prompt library & benchmarking: Generates and tracks prompt performance across multiple countries & languages, with competitor comparisons .

Pros

• Comprehensive AI platform coverage (ChatGPT, Perplexity, Gemini, Claude, Deepseek, Grok)
• Intuitive dashboards praised for user-centric design and ease of onboarding .
• Data-driven brand health insights with multi-language and regional visibility breakdowns
• Data-driven brand health insights with multi-language and regional visibility breakdowns

Cons

• Pricing may be premium for smaller teams: starting plans around €89/month, rising significantly with scale
• Primarily analytics—limited built-in content optimization guidance.
• No log analysis or GSC integration in current offerings.

Pricing

• Starter: €89/month — includes 25 prompts and tracking across 3 regions
• Pro: €199/month — supports 100 prompts and advanced features
• Enterprise: €499/month — extended regional support, custom integrations
• Free trial/entry tiers available on request.

7. SEMrush AI Toolkit

The SEMrush AI Toolkit is a strategic insights platform that extends beyond traditional SEO—offering brands visibility into how they're represented across AI-powered search engines like ChatGPT, Gemini (Google AI), Perplexity, and others

Key Features

• AI Brand Visibility & Market Share Analysis: Tracks brand presence and share of voice across multiple LLMs
• Sentiment & Intent Profiling: Measures tone (positive, neutral, negative) and categorizes AI query intent (e.g., informational, comparison, purchase)
• Competitive Benchmarking: Enables side‑by‑side visibility and sentiment comparisons against up to 6 competitor domains
• Reports Integration: Works with Semrush's My Reports suite for presentation‑ready exports

Pros

• Provides a high-level, holistic view of brand performance in AI search.
• Weekly refreshed data keeps reporting timely
• Integrated with Semrush ecosystem (reports, competitor tracking).
• Ideal for C‑suite and marketing leaders seeking strategic insights.

Cons

• High cost per domain ($99/month), with no free trial

Pricing

• $99/month per domain, billed monthly with no usage limits
• Includes a free demo report but no trial; domain-level subscription required

8. Scrunch AI

Scrunch AI is a GEO platform designed for enterprise teams to monitor, optimize, and safeguard brand visibility in AI-generated search experiences—including ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Scrunch adds a crucial layer of insight by detecting misinformation or hallucinations tied to your brand in AI responses

Key Features

• AI Brand Mention Tracking: Captures how and where LLM responses reference your brand, including sentiment analysis and volume trends
• Hallucination & Misinformation Detection: Flags incorrect or misleading info about your brand within AI-generated outputs
• Prompt & Persona Monitoring: Supports up to 1,200 custom prompts with configurable "persona" filters to surface AI experience variations
• Bot Traffic Monitoring: Tracks AI crawler activity on your site via integrations like Cloudflare

Pros

• Focused on critical enterprise needs—especially misinformation risk management
• Highly detailed analytics and dashboards praised for clarity and speed
• Suitable for large-scale content teams with deep prompt/persona segmentation.

Cons

• Entry-level pricing (~$300 / month) may be steep for smaller teams
• Primarily analytics and insights—lacks built-in content optimization or AI-completion tools.
• No public feature export; some enrichment features still rolling out

Pricing

• Starter – $300/month: 350 custom prompts, 3 personas, 5 page audits, 2 users
• Growth – $500/month: 700 prompts, 5 personas, 10 audits, 3 users .
• Pro – $1,000/month: 1,200 prompts, 7 personas, 20 audits, 5 users, Slack alerts, deeper strategy check-ins .
• Enterprise – Custom: SSO, API access, dedicated consultant.

9. Goodie AI (higoodie.com)

Goodie AI is a comprehensive Generative Engine Optimization (GEO) platform that helps brands monitor, optimize, and protect their visibility across AI-powered search engines—like ChatGPT, Perplexity, Gemini, Claude, DeepSeek, and Google AI Overviews. It emphasizes brand safety by detecting hallucinations and misinformation in AI responses

Key Features

• AI Visibility Monitoring: Tracks brand mentions, share-of-voice, sentiment, and narrative alignment across multiple AI models .
• Misinformation Detection: Flags inaccuracies or hallucinations tied to your brand within AI-generated content .
• GEO Optimization Hub: Offers content auditing, citation gap analysis, and automated rewriting tools to optimize for LLM citation alignment
• AI Shopping Tracking: Monitors product visibility by SKU/category within AI "shopping answers"
• GEO Content Writer: An AI-powered editor that generates structured, brand-safe content engineered for AI assistants

Pros

• Full-stack GEO coverage: From monitoring to content optimization, including misinformation protection.
• Multi-model support: Tracks all major generative platforms with rapid feature updates
• Brand integrity focus: Highlights when AI systems misrepresent your brand—a key concern for reputation management.
• User-friendly UI: Tight integration of insights and editor tools for smooth workflows

Cons

• Enterprise pricing only: Access by demo, no public pricing tiers—on the pricier side for startups

Pricing

Enterprise pricing only - contact for demo and custom quote.

10. Promptwatch

Promptwatch is a Generative Engine Optimization (GEO) tool that helps businesses monitor and optimize brand visibility across major AI-driven search platforms—such as ChatGPT, Claude, Gemini, DeepSeek, Grok, and Perplexity—ensuring your content gets surfaced in AI-generated answers

Key Features

• Prompt & AI Answer Monitoring: Track brand presence and share-of-voice in AI-generated responses, including live prompt comparison across platforms .
• Citation & Analytics Dashboard: Includes monitor counts, visibility scores, estimated traffic, and detailed analytics events
• Content Gap Detection: Highlights missing topics and conversational queries so you can fill AI visibility holes
• Crawler & Bot Insights: Tracks AI bot visits and indexing behaviors on your site via Crawler Analytics
• Free GEO Tools: Offers an LLMs.txt generator and AI Brand Visibility report to optimize crawl access and gain quick insights

Pros

• All-in-one GEO solution: Monitors prompts, crawl activity, content gaps, and bot behavior in a unified dashboard
• Trial available: 7‑day free trial helps teams evaluate before committing
• Flexible multi-model support: Includes ChatGPT, Claude, Gemini, DeepSeek, Grok & Perplexity.
• Daily updates at scale: Business plan gives daily refresh with up to 15 monitors and 10M analytics events

Cons

• Priced at entry: Solo plan (€89/month) may still be limiting for larger prompt portfolios.
• GEO expertise required: Users must interpret prompt data to drive strategic content changes.
• No content generation tools: Focuses on monitoring; content creation remains manual.

Pricing

• Solo – $89: 1 project, 2 monitors, 50 prompts, 500 AI responses, weekly refresh, 200K analytics events, Google AI overviews, 1 seat
• Startup – $199: 2 projects, 5 monitors, 150 prompts, 1,500 responses, weekly refresh, 1M analytics events, 2 seats
• Business – $499: 5 projects, 15 monitors, 350 prompts, 4,500 responses, daily refresh, 10M analytics events, 5 seats
• Agency & Enterprise – Custom plans with dedicated support, advanced integrations

11. VoicIA by Peak Ace

VoicIA, developed by Peak Ace, is a brand visibility measurement tool tailored for Generative Engine Optimization (GEO). It's designed to assess and benchmark your brand's presence, sentiment, and share of voice within responses generated by ChatGPT—and support for other platforms like Gemini and Perplexity is in active development.

Key Features

• Share-of-Voice Tracking: Measures your brand's visibility compared to competitors on ChatGPT and other generative AI platforms .
• Sentiment Insights: Offers AI-driven sentiment classification—positive, neutral, or negative—to help you manage brand perception in real-time
• Multi-Language Support: Available on ChatGPT in several languages, with planned expansion to Gemini, Perplexity, and additional AI systems
• Instant Accessibility: Free access for initial tests—3 analyses on demand to quickly assess your GEO status

Pros

• Easy to try—no signup or cost barrier for initial use.
• Actionable insights on visibility and sentiment by AI model and language.
• Ideal for multilingual brands or agencies assessing competitive AI presence.

Cons

• Functionality focuses on measurement—no content optimization or generative tools included.
• Lacks price transparency beyond initial free reports—likely operates on custom/project basis

Pricing

• Free: Includes 3 on-demand brand visibility and sentiment analyses.
• Paid: No public pricing; likely based on usage, languages, and additional AI sources. Access via inquiry .

12. Am I On AI?

Am I On AI? (aka AmIonAI) is a GEO platform that helps marketing, SEO, and brand teams understand how their business is represented in AI-powered search engines like ChatGPT, Perplexity, Gemini, Claude, and more. It offers insights into brand visibility, prompt performance, citations, sentiment, and optimization recommendations designed for AI search optimization .

Key Features

• AI Visibility Monitoring: Checks where and how often your brand appears in AI-generated results across major models
• Prompt Tracking & Analysis: Monitors specific prompts or queries to evaluate visibility and ranking trends
• Citation & Competitor Review: Identifies which domains and sources AI is using alongside your brand, and how you compare to competitors
• Sentiment Detection: Assesses brand sentiment in AI responses and flags negative or weak mentions

Pros

• Clear and simple UI, ideal for small teams
• Affordably priced, appealing to mid-market brands
• Weekly alerts and prompts-focused insights make it easy to act .

Cons

• Limited methodological transparency—data accuracy depends on prompt execution and AI engine volatility
• Limited enterprise features—no log analysis, GSC integration, or hallucination detection.
• Samples-based monitoring—no guaranteed capture of all AI variations or regional differences

Pricing

• Free 14‑day trial (no credit card) available .
• Paid plans start from approximately $100/month, scalable with prompt volume and visibility needs .

13. LLMO Metrics (llmometrics.com)

LLMO Metrics is a generative SEO analytics platform dedicated to helping brands understand their AI presence—by tracking mentions in ChatGPT, Gemini, Claude, Copilot, DeepSeek, and more. It analyzes which websites are selected as sources over yours and offers actionable advice to become the preferred AI answer

Key Features

• AI Answer Monitoring: Tracks visibility across major LLMs and AI-powered engines, reporting when and how your brand is cited
• Source Gap Analysis: Reveals which domains are preferred by AI and shows opportunities for your pages to rank instead
• Optimization Recommendations: Suggests structural and content changes to improve LLM readability, entity signals, and citation chances
• Brand Citation Alerts: Monitor when your brand is dropped from or added to AI responses.
• Free Trial + Plans: Offers a free trial; paid plans start at ~€80/month

Pros

• Strong focus on which sources AI bots cite—critical insight for brands looking to reclaim authority.
• Clear, concise suggestions aimed at turning your site into an AI-preferred source.
• Competitive pricing starting from ~€80/month, making it accessible to mid-market teams .
• Free trial enables quick evaluation before committing.

Cons

• Lacks features like sentiment analysis, log-based bot tracking, or LLM crawl behavior insights.
• Methodology is based on output sampling rather than crawling, which may miss some AI responses.
• Less suitable for enterprises needing full-stack GEO with content generation or backlink tools.

Pricing

• Starter – from €80/month: includes core monitoring, source gap analysis, alerts, and basic integrations .
• Custom/Enterprise plans: Scale monitoring volume and access premium features—contact LLMO Metrics for details.

14. AI Rank (Airank.info)

AI Rank from Airank.info is a specialized GEO assessment tool that provides a 100‑point AI Visibility Score, evaluating your brand or domain's presence across major LLM‑based search engines such as ChatGPT, Gemini, Perplexity, Claude, DeepSeek, and others .

Key Features

• AI Visibility Score: Offers a comprehensive ranking score (up to 100) that reflects how often and how prominently your brand appears in AI-generated responses.
• Model Coverage: Assessment spans multiple generative AI platforms, giving a holistic view of performance across ecosystems
• Actionable Recommendations: Includes specific advice on optimizing content, structure, and metadata to improve AI visibility.
• Single Snapshot: Delivers a structured, one-time audit of your AI search health—ideal for benchmarking or periodic check-ins.

Pros

• Simple and clear score, easy to present to executives.
• Offers actionable insights to improve AI inclusion.
• Covers multiple LLMs under one pane of glass.
• Helpful for quick audits or performance comparisons.

Cons

• No ongoing monitoring or trend tracking—focused on one-off analysis.
• Lacks continuous update or alerts—must re-run assessments manually.
• Doesn't include other GEO features like sentiment, log analysis, or citation tracking.

Pricing

Typically offers one-time AI Visibility Assessment sessions—custom pricing. No subscription structure, but tailored outputs based on the scope of audit required

15. Deepserp

Deepserp is an all-in-one AI visibility optimization platform designed for brands seeking to audit, monitor, and enhance their presence across generative AI search engines—such as ChatGPT, Perplexity, Gemini, and Google Overviews. It combines technical audits, crawler tracking, prompt insights, and AI-citation analysis to help businesses rank and grow in AI search

Key Features

• DeepAudit™: Technical site audit tailored for AI visibility, analyzing semantic structure, crawlability, and readiness for LLM consumption
• CrawlFlux™: Real-time monitoring of AI bot traffic—tracking which pages AI platforms crawl, visit frequency, and indexing depth
• PromptFlow™: Reveals prompt and query patterns associated with your site, showing which AI prompts trigger brand citations
• CiteRank™: Tracks when and how often AI engines mention your site—providing visibility scores, citation trends, and comparative insights

Pros

• Unified toolset spanning technical audit, crawl monitoring, AI prompt analysis, and citation tracking.
• Clear modules that align with stages of GEO maturity: crawl readiness, visibility, and ranking.
• Real-time AI bot data gives immediate insight into LLM indexing behavior.
• Designed for brands and agencies ready to actively engage AI search optimization.

Cons

• Currently in waitlist/pre-launch mode—access is limited and subject to availability
• Pricing starts from $79/month, though no public documentation; enterprise plans likely higher .

Pricing

Starting at $79/month with enterprise and custom plans available via quote

16. Ahrefs Brand Radar

Ahrefs Brand Radar enables brands to track their performance in AI-generated search answers—covering ChatGPT, Gemini, Google AI Overviews, Perplexity, and Microsoft Copilot. It provides insights into brand mentions, AI-generated impressions, competitor benchmarks, and trending topics within AI search contexts

Key Features

• AI Visibility & Share-of-Voice: Tracks brand mentions across major LLMs and calculates visibility metrics weighted by search volume
• Competitive Benchmarking: Compare visibilities and AI engagement against up to several competitors
• Trend Identification: Discover high-potential topics and prompt queries driving AI search traffic to your brand
• Visibility Gaps & Source Signals: Shows where your brand is missing from AI results and highlights pages cited in AI responses

Pros

• Full integration into the existing Ahrefs ecosystem (Site Explorer, Rank Tracker, etc.)
• Clean, high-level visual reporting—ideal for executive presentations
• Spotlights automated gaps and trigger prompts to improve AI visibility

Cons

• Limited to only three platforms (ChatGPT, Perplexity, and Google AI Overviews), omitting newcomers like Claude or Mistral
• Only available as an add-on (≈€179/mo) on top of an existing Ahrefs subscription

Pricing

• Ahrefs Subscription Plans (approx.): Lite €119/mo, Standard €229/mo, Advanced €419/mo, Enterprise €1,394/mo — each includes access to Brand Radar
• Brand Radar AI Add-on: €179/month per index (covering AI Overviews, ChatGPT, Perplexity, Gemini, Copilot)

17. Mangools AI Search Grader

Mangools' AI Search Grader is a free GEO tool that evaluates your brand's visibility across leading LLM-powered search engines—such as ChatGPT, Gemini, Claude, Mistral, Llama, and DeepSeek. It provides easy-to-understand metrics and competitive benchmarking—no credit card required.

Key Features

• Visibility Metrics: Tracks how often your brand appears in AI-generated responses across multiple LLMs
• Average Position Tracking: Calculates your average ranking position when cited.
• AI Search Score: A proprietary 0–100 score reflecting weighted visibility and ranking across models according to their market share
• Competitive Analysis: Compare your performance against up to 5 competitors across AI platforms
• Prompt Generator: Automatically creates tailored prompts based on your niche description.
• Free and Unlimited: The tool is entirely free, making it accessible to individuals, SMBs, and agencies, with no usage limits per Mangools account

Pros

• Completely free, with no trial restrictions or hidden fees.
• Offers visibility data across a wide range of LLMs.
• Competitive benchmarking helps identify AI search gaps.
• Easy-to-use interface ideal for GEO newcomers.

Cons

• No ongoing monitoring or refresh; it's a one-time snapshot.
• Lacks advanced features like sentiment analysis, log tracking, or reporting.
• Requires manual audit—it doesn't auto-generate alerts or optimization recommendations.
• Tied to Mangools account and UX, without enterprise features.

Pricing

Free — Full access to AI Search Grader including multi-model visibility, rankings, AI Search Score, and competitor comparisons. No credit card required

Conclusion

The landscape of Generative Engine Optimization (GEO) is rapidly evolving, with new tools emerging to help brands navigate the shift from traditional search to AI-powered discovery.

Whether you're looking for a comprehensive platform like Qwairy with its full-stack GEO capabilities, enterprise-grade solutions like Athena HQ and Profound, or free options like Mangools AI Search Grader, there's a tool to match your needs and budget.

The key is to start monitoring your brand's AI visibility today. As ChatGPT, Perplexity, and other AI search engines continue to grow in popularity, brands that optimize early will have a significant advantage in this new search landscape.

Choose a tool that aligns with your current GEO maturity level, team size, and budget—then begin building your presence across the AI platforms where your audience is already searching.