A data-driven framework for marketing leaders to measure GEO performance, prove ROI to executives, and secure budget for AI search optimization in 2026.
Other Articles
The Complete Guide to GEO Metrics
The definitive guide to measuring AI visibility. Core metrics, industry benchmarks from 500+ brands, advanced insights, and actionable optimization strategies for ChatGPT, Claude, Perplexity, and other AI platforms.
Query Fan-Out: ChatGPT Runs 3.5x More Searches Than Perplexity (102K Queries Analyzed)
Analysis of 102,018 AI queries reveals the truth: query fan-out varies by provider. Perplexity: 70.5% single-query. ChatGPT: 32.7% single-query. This provider-specific behavior is the hidden factor determining who wins in AI search.
