What metrics matter for GEO?

The core GEO metrics are: Brand Mention Visibility (how often you appear), Share of Voice (your mentions vs competitors), Source Citations (how often your content is cited), Sentiment (how positively you are described), and Relevance (contextual quality of mentions). These combine to give a complete picture of AI visibility.

What is Share of Voice in GEO?

Share of Voice measures your brand mentions relative to competitors across AI responses. If AI mentions 10 brands for a topic and you appear in 4 responses, your share of voice is 40%. This metric reveals competitive positioning in AI recommendations.

How is Sentiment measured in GEO?

Sentiment analysis evaluates whether AI platforms describe your brand positively, negatively, or neutrally. Scores typically range from -1 (negative) to +1 (positive). Sentiment can vary by AI provider, topic, and over time.

What is the difference between mentions and citations?

Mentions occur when AI references your brand name in a response. Citations occur when AI links to your content as a source. You can be mentioned without being cited, and being cited as a source often carries more authority than a simple mention.

What are Brand Gap and Source Gap?

Brand Gap (0-100%) measures how often competitors appear in AI responses without you. Source Gap (0-100%) measures how often competitor sources are cited vs yours. Together, they reveal your highest-priority content opportunities-where you need to create content to close visibility gaps.

What is a good visibility score?

Based on analysis of 500+ brands: Category leaders score 65-85% visibility, strong performers 45-64%, average brands 25-44%. Below 25% indicates significant gaps. The top 10% of brands in any category capture 60% of total AI mentions.

How does position within AI responses affect performance?

Position 1 (first brand mentioned) captures 45% of user attention. Position 2 captures 25%. Positions 3-5 split the remaining 30%. Being mentioned 5th is worth roughly 1/7th of being mentioned first. Recommendation queries heavily favor positions 1-2.

What is Response Stability and why does it matter?

Response Stability measures how consistently you appear when the same query is asked multiple times. High visibility with low stability means you appear randomly. Brands with >70% stability convert AI-referred traffic 1.8x better because consistent recommendations build stronger brand recall.

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GEO Metrics Guide: How to Measure AI Visibility | Qwairy

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GEO Metrics Guide

GEO Metrics

AI Visibility

Brand Monitoring

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The Complete Guide to GEO Metrics

Nicolas Ilhe•January 8, 2026•17 min read•

Industry Insights

The definitive guide to measuring AI visibility. Core metrics, industry benchmarks from 500+ brands, advanced insights, and actionable optimization strategies for ChatGPT, Claude, Perplexity, and other AI platforms.

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