How did Tally get 10% of signups from ChatGPT

Tally achieved 10% of their referral traffic from ChatGPT by implementing a strategic GEO approach focused on creating comparison content ("Best Free Online Form Builders in 2025") and alternative content ("Jotform Alternatives"). They optimized their content to be cited as a source by LLMs, appearing in 70% of ChatGPT responses about free form creators.

What content types work best for AI search visibility

Two content types dominate AI search results: "Best [Category] in [Year]" comparison content and "Alternative to [Competitor]" content. These formats work because LLMs prefer structured, objective content with bullet points, tables, and clear recommendations. Tally uses both formats effectively to capture high-intent searches.

How to get mentioned in ChatGPT responses

To appear in ChatGPT responses, create comprehensive comparison and alternative content, get cited by third-party sources that LLMs frequently reference (like G2, Zapier, Capterra), write in an impersonal tone with structured formatting, and track your brand visibility across multiple LLMs to identify optimization opportunities.

What is the difference between GEO and SEO

While SEO focuses on ranking in traditional search engine results pages, GEO (Generative Engine Optimization) focuses on being mentioned directly in AI-generated answers from tools like ChatGPT, Gemini, and Perplexity. GEO requires structured content with bullet points, objective language, and presence on third-party sources that LLMs cite.

How much traffic does Tally get from AI search

Tally receives approximately 9 million visits worldwide, with ChatGPT alone accounting for 10% of all referral traffic. This translates to over 3,000 qualified leads per week from ChatGPT, making AI search their biggest acquisition channel and driving the majority of new signups.

How to track brand visibility in AI search engines

Track brand visibility in AI search using tools like Qwairy that monitor mentions across multiple LLMs including ChatGPT, Perplexity, and Gemini. These tools analyze which sources are being cited, identify prompts where your brand appears, and reveal optimization opportunities like competitor keyword gaps.

What prompts do users ask ChatGPT about form builders

Users ask ChatGPT questions like "What is the best free form builder?", "Which no-code form builders allow unlimited forms without fees?", "What are the most user-friendly form creators for non-technical users?", and "Which free form creator offers the best integration with productivity tools?". Tally appears in 70% of these responses.

How to write content that AI will cite as a source

To get cited by AI, keep sentences short, use an impersonal tone ("It is recommended"), structure content with bullet points using "–", include comparison tables, use conditional phrasing ("You might consider"), and create comprehensive content that directly addresses common user queries with objective recommendations.

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Tally.so: 10% of Signups from ChatGPT - GEO Audit | Qwairy

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How Tally.so Gets 10% of New Signups from ChatGPT: A Complete GEO Audit

Luca Fancello•July 27, 2025•Updated Dec 21, 2025•11 min read•

Industry Insights

Tally.so, the free online form builder, recently announced that AI search has become their biggest acquisition channel, driving the majority of their new signups.

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